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Fit Me Matte + Poreless Foundation Latte 358 dupes and alternatives Maybelline

Deep tan · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 4 applied

Finish

Formulation

Skin type

Preferences

Fragrance-free2No drying alcohol0Vegan2Cruelty-free2Oil-free0With SPF0Mineral0

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Only showing matches with full coverage, in liquid form, without talc or fragrance.

  • 6 matches have no formulation listed and are not shown.
  • 4 matches have no ingredient list listed and are not shown.

Closest shade matchClosest overall alternative: Lawless Forget The Filler Skin-Plumping Line-Smoothing Foundation 25D

The equivalent shade and the most similar foundation overall.

Overall match
81out of 100
Shade (Shade match)
92
Finish (Finish & visual result)
52
Wear (Wear & performance)
100
Skin (Skin suitability)
40
Shade match
92out of 100
Colour
93
Depth
99
Undertone
85
Medium confidence· Digital matchWhy it matches
Best price
$47SephoraSephora
Costs $35.01 more

Your shade $11.99 at Ulta Beauty

More matches

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Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 90
    $47SephoraSephoraCosts $35.01 more

    Matches: Very close colourSame neutral undertoneClaims a skin-like finish

    Differences: Natural rather than matte finishFull rather than medium coverageNot marketed for normal skin

    Score details
    Shade match
    90
    Finish & visual result
    52
    Wear & performance
    100
    Skin suitability
    40

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Natural rather than matte finish · Full rather than medium coverage · Not marketed for normal skin

    Retailer shade note: deep with deep neutral-warm undertones

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Maybelline Fit Me Matte + Poreless Foundation Latte 358 (Deep tan · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Maybelline Fit Me Natural Finish Concealer

    055 Hazelnut

    Maybelline Fit Me Natural Finish Concealer, shade 055 Hazelnut

    • Slight colour difference
    • Deep tan

    $10.99

Closest concealers

  1. NARS Radiant Creamy Concealer

    Café

    NARS Radiant Creamy Concealer, shade Café

    • Very close colour
    • Deep tan · Neutral undertone

    $36

  2. e.l.f. Cosmetics Hydrating Camo Concealer

    Rich Cocoa

    e.l.f. Cosmetics Hydrating Camo Concealer, shade Rich Cocoa

    • Very close colour
    • Deep tan · Neutral undertone

    $8

  3. Clinique Even Better All-Over Concealer + Eraser

    WN 125 Mahogany

    Clinique Even Better All-Over Concealer + Eraser, shade WN 125 Mahogany

    • Very close colour
    • Deep tan · Neutral · neutral golden undertone

    $22

  4. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    43.0 Deep Honey

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 43.0 Deep Honey

    • Looks identical
    • Deep tan · Warm undertone

    $30

  5. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Mocha

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Mocha

    • Looks identical
    • Deep tan · Cool · rosy undertone

    $36

  6. L'Oréal Paris True Match Radiant Serum Concealer

    N10

    L'Oréal Paris True Match Radiant Serum Concealer, shade N10

    • Close colour
    • Deep tan · Neutral undertone

    $16.99

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Lawless Forget The Filler Skin-Plumping Line-Smoothing Foundation in 25D, against Maybelline Fit Me Matte + Poreless Foundation in Latte 358. Every attribute compared, with its share of the score.

ComparedYour shadeLatte 358Closest match25DScore
Shade match55% of overall92
Colour93#a36f55#a56d56Very close colourColour difference 1.8 (0 is identical)
Depth99Deep tanDeep tanSameDepth difference: 0.4
Retailer descriptionNot statedDeepNo depth word in one descriptionNot compared
Undertone85NeutralNeutral · neutral pinkClosefrom retailer shade descriptions
Finish & visual result25% of overall52
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage60MediumFullSome differenceFull coverage rather than medium
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 2 of 5 compared100
Longevity10012-hour wear12-hour wearSameBoth claim 12-hour wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall40
Skin type40Normal, oilyCombination, oily, sensitiveBoth marketed for oily skin
Overall match 81/100Shade match 92/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Lawless Forget The Filler Skin-Plumping Line-Smoothing Foundation in 25D.

Same or better

  • Very close colour
  • Same neutral undertone
  • Claims a skin-like finish
  • Claims a blurring effect
  • Both claim 12-hour wear
  • Both claim a lightweight feel

Different

  • Natural finish instead of matte
  • Full rather than medium coverage
  • Not marketed for normal skin

Ingredients (information only, not scored)

7 shared ingredients; weighted similarity 6%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconeOil-based, high silicone
FragranceNot listedNot listed
Drying alcoholListed (alcohol denat.)Listed (alcohol denat.)
SPFNot listedNot listed
OverlapWater-based vs oil-based; silicone high vs high

Where to buy 25D

Best price
$47SephoraSephora
Costs $35.01 more

Your shade $11.99 at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.