Deep tan · Neutral undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
Skin type
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4 of 31 matches
Only showing matches with medium coverage, oil-free, without fragrance.
The equivalent shade and the most similar foundation overall.
SephoraYour shade $11.99 at Ulta Beauty
Too Faced Born This Way Soft Matte Foundation
Every store that sells this shade · prices as last checked
Sephora$48View at Sephora
Ulta Beautyfrom $48 · product priceView at Ulta Beauty
Macy's$48 · low stockView at Macy'sRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
SephoraCosts $36.01 moreMatches: Very close colourSame neutral undertoneSame matte finish
No material differences in the data we have.
Very close colour · Matte · Medium coverage
Ingredients (not scored): 16% ingredient overlap
Retailer shade note: rich tan with neutral undertones
Medium confidence· Digital match
Too Faced Born This Way Soft Matte Foundation
Every store that sells this shade · prices as last checked
Sephora$48View at SephoraUlta Beautyfrom $48 · product priceView at Ulta BeautyMacy's$48View at Macy'sSephoraCosts $28.01 moreMatches: Near-identical swatch colourSame matte finishSame medium coverage
Differences: Slightly warmer undertone
Looks identical · Matte · Medium coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Slightly warmer undertone
Retailer shade note: medium deep warm
Medium confidence· Digital match
Urban Decay Face Bond Self Setting Waterproof Foundation
Every store that sells this shade · prices as last checked
Sephora$40View at SephoraUlta Beautyfrom $40 · product priceView at Ulta BeautyMacy's$40View at Macy'sSephoraCosts $26.01 moreMatches: Very close colourSame medium coverageClaims not settling into lines
Differences: Slightly cooler undertoneNatural rather than matte finish
Very close colour · Natural · Medium coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Slightly cooler undertone · Natural rather than matte finish
Retailer shade note: deep (cool)
Medium confidence· Digital match
MERIT The Minimalist Perfecting Complexion Foundation and Concealer Stick
Every store that sells this shade · prices as last checked
Sephora$38View at SephoraThe closest shade to Maybelline Fit Me Matte + Poreless Foundation Mocha 360 (Deep tan · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
055 Hazelnut
$10.99
Café
6N
$38
7 Neutral
$42
Maple
$36
490
$30
147.5
$12.99
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Too Faced Born This Way Soft Matte Foundation in Honey, against Maybelline Fit Me Matte + Poreless Foundation in Mocha 360. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Too Faced Born This Way Soft Matte Foundation in Honey.
9 shared ingredients; weighted similarity 16%. Ingredients only affect results through the filters.
SephoraYour shade $11.99 at Ulta Beauty
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
