Fit Me Matte + Poreless Foundation Natural Buff 230 dupes and alternatives Maybelline
Light · Warm undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Filters, 2 applied
Coverage
- Light0
- Medium7
- Full2
- Buildable1
Finish
- Matte0
- Natural0
- Radiant1
Formulation
- Liquid1
- Powder0
Preferences
SortSort byOverall match
1 of 32 matches
Only showing matches with buildable coverage, without silicones.
Closest shade matchClosest overall alternative: Jane Iredale Skintuition SPF 30 Radiance-Boosting Liquid Foundation 24 Light
The equivalent shade and the most similar foundation overall.
Natural Buff 230Change shade
- Fair Porcelain 102
- Fair Ivory 105
- Porcelain 110
- Natural Ivory 112
- Ivory 115
- Light Beige 118
- Classic Ivory 120
- Creamy Beige 122
- Soft Sand 124
- Nude Beige 125
- Warm Nude 128
- Buff Beige 130
- Natural Beige 220
- True Beige 222
- Soft Tan 228
- Natural Buff 230current shade
- Pure Beige 235
- Rich Tan 238
- Light Honey 242
- Classic Beige 245
- Sun Beige 310
- Golden 312
- Natural Tan 320
- Warm Honey 322
- Toffee 330
- Golden Caramel 332
- Warm Sun 334
- Classic Tan 335
- Spicy Brown 338
- Cappuccino 340
- Coconut 355
- Warm Coconut 356
- Latte 358
- Mocha 360
- Truffle 362
- Nutmeg 365
- Deep Golden 368
- Deep Bronze 370
- Java 375
- Espresso 380
- Overall match
- 80out of 100
- Shade (Shade match)
- 98
- Finish (Finish & visual result)
- 48
- Wear (Wear & performance)
- 70
- Skin (Skin suitability)
- 76
- Shade match
- 98out of 100
- Colour
- 98
- Depth
- 98
- Undertone
- 100
Your shade $11.99 at Ulta Beauty · product price; shade not separately priced
Where to buy 24 Light
Jane Iredale Skintuition SPF 30 Radiance-Boosting Liquid Foundation
Every store that sells this shade · prices as last checked
Looking for a concealer in your shade?
The closest shade to Maybelline Fit Me Matte + Poreless Foundation Natural Buff 230 (Light · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
From the same range
030 Honey
Maybelline Fit Me Natural Finish Concealer, shade 030 Honey
- Close colour
- Light medium · Warm undertone
$10.99
Closest concealers
Medium Neutral
e.l.f. Cosmetics Hydrating Camo Concealer, shade Medium Neutral
- Looks identical
- Light · Warm undertone
$8
7.5 Medium
Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 7.5 Medium
- Looks identical
- Light · Neutral · neutral golden undertone
$36
Praline
Golden
NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum, shade Golden
- Very close colour
- Light · Warm · golden undertone
$12

NC17.5
MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NC17.5
- Looks identical
- Light · Neutral · neutral golden undertone
$30
Light/Medium 2.5W
bareMinerals ORIGINAL Liquid Mineral Brightening Concealer, shade Light/Medium 2.5W
- Very close colour
- Light medium · Warm · yellow undertone
$31
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest match works
Jane Iredale Skintuition SPF 30 Radiance-Boosting Liquid Foundation in 24 Light, against Maybelline Fit Me Matte + Poreless Foundation in Natural Buff 230. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
If you switch
To Jane Iredale Skintuition SPF 30 Radiance-Boosting Liquid Foundation in 24 Light.
Same or better
- Near-identical swatch colour
- Same warm undertone
- Buildable rather than medium coverage
- Claims a skin-like finish
- Claims a blurring effect
- Claims colour stability
- Both claim a lightweight feel
- No drying alcohol listed
- Adds SPF 30
Different
- Radiant finish instead of matte
Ingredients (information only, not scored)
5 shared ingredients; weighted similarity 9%. Ingredients only affect results through the filters.
Where to buy 24 Light
Your shade $11.99 at Ulta Beauty · product price; shade not separately priced
How these matches are scored
32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.