Beautler.Your beauty butler

Fit Me Matte + Poreless Foundation Natural Buff 230 dupes and alternatives Maybelline

Light · Warm undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 2 applied

Coverage

Finish

Formulation

Skin type

Preferences

Fragrance-free10No drying alcohol10Vegan5Cruelty-free3Oil-free0With SPF2Mineral3

Avoid an ingredient

Sort

10 of 32

Only showing matches made for combination skin, without silicones.

Closest shade match: Jane Iredale Skintuition SPF 30 Radiance-Boosting Liquid Foundation 24 Light

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Maybelline
Natural Buff 230Change shade
Depth and undertone: Light · Warm
Finish and coverage: Matte · Medium coverage
The match
Jane Iredale
24 Light
Depth and undertone: Light · Warm · yellow
Finish and coverage: Radiant · Buildable coverage
Shade match
98out of 100
Colour
98
Depth
98
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$56Ulta BeautyUlta Beauty
Costs $44.01 more

Your shade $11.99 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative: Kylie Cosmetics Natural Blur Powder Foundation 6W

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Maybelline
Natural Buff 230Change shade
Depth and undertone: Light · Warm
Finish and coverage: Matte · Medium coverage
The match
Kylie Cosmetics
6W
Depth and undertone: Light · Warm
Finish and coverage: Matte · Medium coverage
Overall match
90out of 100
Shade (Shade match)
97
Finish (Finish & visual result)
89
Wear (Wear & performance)
74
Skin (Skin suitability)
80
Medium confidence· Digital matchWhy it matches
Match price
$38Ulta BeautyUlta Beauty
Costs $26.01 more

Your shade $11.99 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · bareMinerals

    ORIGINAL Loose Matte Talc-Free Mineral Powder Foundation SPF 15

    Light 08
    Shade match 98
    $39.50Ulta BeautyUlta Beauty(product price)Costs $27.51 more

    Matches: Near-identical swatch colourSame warm undertoneSame matte finish

    Differences: No long-wear claimNot marketed for normal skin

    Score details
    Shade match
    98
    Finish & visual result
    100
    Wear & performance
    54
    Skin suitability
    43

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: No long-wear claim · Not marketed for normal skin

    Retailer shade note: light skin w/ golden undertones

    Medium confidence· Digital match

    View match
  2. #4 · Kylie Cosmetics

    Natural Blur Powder Foundation

    4WN
    Shade match 93
    $38Ulta BeautyUlta BeautyCosts $26.01 more

    Matches: Very close colourSimilar undertone (neutral vs warm)Same matte finish

    No material differences in the data we have.

    Score details
    Shade match
    93
    Finish & visual result
    89
    Wear & performance
    74
    Skin suitability
    80

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Retailer shade note: light medium with warm neutral undertones

    Medium confidence· Digital match

    View match
  3. #5 · NARS

    Natural Matte Longwear Foundation

    PUNJAB
    Shade match 97
    $55SephoraSephoraCosts $43.01 more

    Matches: Near-identical swatch colourSame warm undertoneSame matte finish

    Differences: Full rather than medium coverage

    Score details
    Shade match
    97
    Finish & visual result
    81
    Wear & performance
    52
    Skin suitability
    87

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Full rather than medium coverage

    Retailer shade note: M1 - Medium with warm undertones, and a golden tone

    Medium confidence· Digital match

    View match
  4. #6 · NARS

    Natural Matte Longwear Foundation

    FIJI
    Shade match 97
    $55SephoraSephoraCosts $43.01 more

    Matches: Near-identical swatch colourSame warm undertoneSame matte finish

    Differences: Full rather than medium coverage

    Score details
    Shade match
    97
    Finish & visual result
    81
    Wear & performance
    52
    Skin suitability
    87

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Full rather than medium coverage

    Retailer shade note: L5 - Light to medium with warm undertones

    Medium confidence· Digital match

    View match
  5. #7 · Laura Mercier

    Real Flawless Weightless Perfecting Waterproof Foundation

    2W2 Warm Linen
    Shade match 97
    $54SephoraSephoraCosts $42.01 more

    Matches: Near-identical swatch colourSame warm undertoneSame medium coverage

    Differences: Natural rather than matte finish

    Score details
    Shade match
    97
    Finish & visual result
    70
    Wear & performance
    74
    Skin suitability
    76

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Natural rather than matte finish

    Retailer shade note: light with warm undertones

    Medium confidence· Digital match

    View match
  6. #8 · RMS Beauty

    ReEvolve Natural Finish Foundation

    33.5
    Shade match 95
    $59Ulta BeautyUlta Beauty(product price)Costs $47.01 more

    Matches: Very close colourSame warm undertoneSame medium coverage

    Differences: Natural rather than matte finishDoes not claim a lightweight feel

    Score details
    Shade match
    95
    Finish & visual result
    70
    Wear & performance
    80
    Skin suitability
    76

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Natural rather than matte finish · Does not claim a lightweight feel

    Retailer shade note: warm tawny peach

    Medium confidence· Digital match

    View match
  7. #9 · NARS

    Light Reflecting Foundation

    Fiji
    Shade match 96
    $55SephoraSephoraCosts $43.01 more

    Matches: Very close colourSame warm undertoneSame medium coverage

    Differences: Natural rather than matte finishNot marketed for oily skin

    Score details
    Shade match
    96
    Finish & visual result
    70
    Wear & performance
    80
    Skin suitability
    40

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Natural rather than matte finish · Not marketed for oily skin

    Retailer shade note: L5 - light to medium with warm undertones

    Medium confidence· Digital match

    View match
  8. #10 · NARS

    Light Reflecting Foundation

    Punjab
    Shade match 95
    $55SephoraSephoraCosts $43.01 more

    Matches: Very close colourSame warm undertoneSame medium coverage

    Differences: Natural rather than matte finishNot marketed for oily skin

    Score details
    Shade match
    95
    Finish & visual result
    70
    Wear & performance
    80
    Skin suitability
    40

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Natural rather than matte finish · Not marketed for oily skin

    Retailer shade note: M1 - medium with warm undertones, and a golden tone

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Maybelline Fit Me Matte + Poreless Foundation Natural Buff 230 (Light · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Maybelline Fit Me Natural Finish Concealer

    030 Honey

    Maybelline Fit Me Natural Finish Concealer, shade 030 Honey

    • Close colour
    • Light medium · Warm undertone

    $10.99

    Ulta BeautyView at Ulta Beauty

Closest concealers

  1. e.l.f. Cosmetics Hydrating Camo Concealer

    Medium Neutral

    e.l.f. Cosmetics Hydrating Camo Concealer, shade Medium Neutral

    • Looks identical
    • Light · Warm undertone

    $8

    Ulta BeautyView at Ulta Beauty
  2. Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer

    7.5 Medium

    Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 7.5 Medium

    • Looks identical
    • Light · Neutral · neutral golden undertone

    $36

    SephoraView at Sephora
  3. NARS Soft Matte Complete Concealer

    Praline

    NARS Soft Matte Complete Concealer, shade Praline

    • Very close colour
    • Light · Warm undertone

    $36

    SephoraView at Sephora
  4. NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum

    Golden

    NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum, shade Golden

    • Very close colour
    • Light · Warm · golden undertone

    $12

    Ulta BeautyView at Ulta Beauty
  5. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NC17.5

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NC17.5

    • Looks identical
    • Light · Neutral · neutral golden undertone

    $30

    SephoraView at Sephora
  6. bareMinerals ORIGINAL Liquid Mineral Brightening Concealer

    Light/Medium 2.5W

    bareMinerals ORIGINAL Liquid Mineral Brightening Concealer, shade Light/Medium 2.5W

    • Very close colour
    • Light medium · Warm · yellow undertone

    $31

    Ulta BeautyView at Ulta Beauty

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Jane Iredale Skintuition SPF 30 Radiance-Boosting Liquid Foundation in 24 Light, against Maybelline Fit Me Matte + Poreless Foundation in Natural Buff 230. Every attribute compared, with its share of the score.

ComparedYour shadeNatural Buff 230Closest shade match24 LightScore
Shade match55% of overall98
Colour98#edb788#e9b588Looks identicalColour difference 0.8 (0 is identical)
Depth98LightLightSameDepth difference: 1.2
Retailer descriptionNot statedLightNo depth word in one descriptionNot compared
Undertone100WarmWarm · yellowClosefrom retailer shade descriptions
Finish & visual result25% of overall48
Finish12MatteRadiantDifferentRadiant finish rather than matte
Coverage100MediumBuildableCloseBuildable coverage rather than medium (buildable: one step of tolerance)
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 3 of 5 compared70
Longevity7012-hour wearLong-wearingSome differenceYour product claims 12-hour wear; the match says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability40Not listedClaimedSome differenceThe match claims colour stability (no oxidation); your product does not list it
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall76
Skin type76Normal, oilyCombination, dry, normal, oily, sensitiveBoth marketed for normal/​oily skin
Overall match 80/100Shade match 98/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Jane Iredale Skintuition SPF 30 Radiance-Boosting Liquid Foundation in 24 Light.

Same or better

  • Near-identical swatch colour
  • Same warm undertone
  • Buildable rather than medium coverage
  • Claims a skin-like finish
  • Claims a blurring effect
  • Claims colour stability
  • Both claim a lightweight feel
  • No drying alcohol listed
  • Adds SPF 30

Different

  • Radiant finish instead of matte

Ingredients (information only, not scored)

5 shared ingredients; weighted similarity 9%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconePowder-based, moderate silicone
FragranceNot listedNot listed
Drying alcoholListed (alcohol denat.)Not listed
SPFNot listedSPF 30
OverlapWater-based vs powder-based; silicone high vs moderate
View full match

Why the closest overall alternative works

Kylie Cosmetics Natural Blur Powder Foundation in 6W, against Maybelline Fit Me Matte + Poreless Foundation in Natural Buff 230. Every attribute compared, with its share of the score.

ComparedYour shadeNatural Buff 230Closest overall alternative6WScore
Shade match55% of overall97
Colour94#edb788#edb884Very close colourColour difference 1.5 (0 is identical)
Depth100LightLightSameDepth difference: 0.3
Retailer descriptionNot statedMediumNo depth word in one descriptionNot compared
Undertone100WarmWarmSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared89
Finish100MatteMatteSameSame matte finish
Coverage100MediumMediumSameSame medium coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 4 of 5 compared74
Longevity10012-hour wear12-hour wearSameBoth claim 12-hour wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stability40Not listedClaimedSome differenceThe match claims colour stability (no oxidation); your product does not list it
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall80
Skin type80Normal, oilyDry, normal, combination, oilyBoth marketed for normal/​oily skin
Overall match 90/100Shade match 97/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Kylie Cosmetics Natural Blur Powder Foundation in 6W.

Same or better

  • Very close colour
  • Same warm undertone
  • Same matte finish
  • Same medium coverage
  • Claims a blurring effect
  • Both claim 12-hour wear
  • Claims not settling into lines
  • Claims colour stability
  • Both claim a lightweight feel
  • No drying alcohol listed

Ingredients (information only, not scored)

3 shared ingredients; weighted similarity 4%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconePowder-based, no silicone
FragranceNot listedNot listed
Drying alcoholListed (alcohol denat.)Not listed
SPFNot listedNot listed
OverlapWater-based vs powder-based; silicone high vs none
View full match

Where to buy

Closest shade match

Jane Iredale Skintuition SPF 30 Radiance-Boosting Liquid Foundation 24 Light

Match price
$56Ulta BeautyUlta Beauty
Costs $44.01 more

Your shade $11.99 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative

Kylie Cosmetics Natural Blur Powder Foundation 6W

Match price
$38Ulta BeautyUlta Beauty
Costs $26.01 more

Your shade $11.99 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.