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Fit Me Matte + Poreless Foundation Natural Tan 320 dupes and alternatives Maybelline

Light medium · Neutral · neutral golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: Maybelline Instant Age Rewind Eraser Treatment Foundation 200

The equivalent shade: scored on colour, depth and undertone only.

Shade match
98out of 100
Colour
96
Depth
100
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$12.98WalmartWalmart
Costs $0.99 more

Your shade $11.99 at Ulta Beauty

Closest overall alternative: Rare Beauty True to Myself Natural Matte Longwear Foundation 20 Light Medium Neutral

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Overall match
86out of 100
Shade (Shade match)
95
Finish (Finish & visual result)
79
Wear (Wear & performance)
66
Skin (Skin suitability)
80
Best price
$38SephoraSephora
Costs $26.01 more

Your shade $11.99 at Ulta Beauty

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 92
    $39.50Ulta BeautyUlta Beauty(product price)Costs $27.51 more

    Matches: Very close colourSame neutral undertoneSame matte finish

    Differences: No long-wear claimNot marketed for normal skin

    Score details
    Shade match
    92
    Finish & visual result
    100
    Wear & performance
    54
    Skin suitability
    43

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: No long-wear claim · Not marketed for normal skin

    Retailer shade note: medium/tan skin w/ neutral to golden undertones

    Medium confidence· Digital match

    View match
  2. Shade match 93
    $48SephoraSephoraCosts $36.01 more

    Matches: Near-identical swatch colourSame neutral undertoneSame matte finish

    No material differences in the data we have.

    Score details
    Shade match
    93
    Finish & visual result
    86
    Wear & performance
    49
    Skin suitability
    87

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 16% ingredient overlap

    Retailer shade note: fair with neutral to rosy undertones

    Medium confidence· Digital match

    View match
  3. #5 · Estée Lauder

    Double Wear Stay-in-Place Foundation

    1W0 Warm Porcelain
    Shade match 92
    $52SephoraSephoraCosts $40.01 more

    Matches: Very close colourSimilar undertone (warm vs neutral)Same matte finish

    Differences: Not marketed for normal skin

    Score details
    Shade match
    92
    Finish & visual result
    100
    Wear & performance
    45
    Skin suitability
    40

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Not marketed for normal skin

    Retailer shade note: very light with warm peach undertones

    Medium confidence· Digital match

    View match
  4. Shade match 95
    $46SephoraSephoraCosts $34.01 more

    Matches: Near-identical swatch colourSame neutral undertoneSame medium coverage

    Differences: Natural rather than matte finishNot marketed for oily skin

    Score details
    Shade match
    95
    Finish & visual result
    70
    Wear & performance
    80
    Skin suitability
    40

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Natural rather than matte finish · Not marketed for oily skin

    Retailer shade note: dark fair - neutral

    Medium confidence· Digital match

    View match
  5. #7 · Too Faced

    Born This Way Soft Matte Foundation

    Porcelain
    Shade match 91
    $48SephoraSephoraCosts $36.01 more

    Matches: Very close colourSame neutral undertoneSame matte finish

    No material differences in the data we have.

    Score details
    Shade match
    91
    Finish & visual result
    86
    Wear & performance
    49
    Skin suitability
    87

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 16% ingredient overlap

    Retailer shade note: fair with neutral undertones

    Medium confidence· Digital match

    View match
  6. #8 · Estée Lauder

    Double Wear Stay-in-Place Foundation

    2W2 Rattan
    Shade match 87
    $52SephoraSephoraCosts $40.01 more

    Matches: Very close colourSame matte finishSame medium coverage

    Differences: Olive rather than neutral undertoneNot marketed for normal skin

    Score details
    Shade match
    87
    Finish & visual result
    100
    Wear & performance
    45
    Skin suitability
    40

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Olive rather than neutral undertone · Not marketed for normal skin

    Retailer shade note: light-medium with warm olive undertones

    Medium confidence· Digital match

    View match
  7. #9 · Rare Beauty

    True to Myself Natural Matte Longwear Foundation

    18 Light Medium Neutral
    Shade match 86
    $38SephoraSephoraCosts $26.01 more

    Matches: Very close colourSame matte finishSame medium coverage

    Differences: Olive rather than neutral undertone

    Score details
    Shade match
    86
    Finish & visual result
    79
    Wear & performance
    66
    Skin suitability
    80

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Olive rather than neutral undertone

    Retailer shade note: neutral olive

    Medium confidence· Digital match

    View match
  8. Shade match 90
    $46SephoraSephoraCosts $34.01 more

    Matches: Very close colourSame neutral undertoneSame medium coverage

    Differences: Natural rather than matte finishNot marketed for oily skin

    Score details
    Shade match
    90
    Finish & visual result
    70
    Wear & performance
    80
    Skin suitability
    40

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Natural rather than matte finish · Not marketed for oily skin

    Retailer shade note: fair to light - neutral, slightly warm

    Medium confidence· Digital match

    View match
  9. #11 · Juvia's Place

    I am Magic Natural Radiance Foundation

    700 Vienna
    Shade match 98
    $24Ulta BeautyUlta Beauty(product price)Costs $12.01 more

    Matches: Near-identical swatch colourSame neutral undertoneSame medium coverage

    Differences: Radiant rather than matte finishDoes not claim a lightweight feelContains listed fragrance

    Score details
    Shade match
    98
    Finish & visual result
    53
    Wear & performance
    60
    Skin suitability
    76

    Looks identical · Radiant · Medium coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Radiant rather than matte finish · Does not claim a lightweight feel · Contains listed fragrance

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Maybelline Fit Me Matte + Poreless Foundation Natural Tan 320 (Light medium · Neutral · neutral golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Maybelline Fit Me Natural Finish Concealer

    030 Honey

    Maybelline Fit Me Natural Finish Concealer, shade 030 Honey

    • Very close colour
    • Light medium · Warm undertone

    $10.99

Closest concealers

  1. e.l.f. Cosmetics Hydrating Camo Concealer

    Medium Warm

    e.l.f. Cosmetics Hydrating Camo Concealer, shade Medium Warm

    • Looks identical
    • Light · Warm · golden undertone

    $8

  2. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NC17

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NC17

    • Looks identical
    • Light · Neutral undertone

    $30

  3. Kosas Revealer Super Creamy + Brightening Concealer

    Tone 6.8 W

    Kosas Revealer Super Creamy + Brightening Concealer, shade Tone 6.8 W

    • Very close colour
    • Light medium · Warm · peach undertone

    $32

  4. Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Graham Cracker 4.1 Golden

    Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Graham Cracker 4.1 Golden

    • Very close colour
    • Light medium · Warm · golden undertone

    $31

  5. Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer

    6.5 Medium

    Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer, shade 6.5 Medium

    • Very close colour
    • Light medium · Neutral undertone

    $36

  6. Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer

    250

    Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 250

    • Very close colour
    • Light · Warm · peach undertone

    $30

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Maybelline Instant Age Rewind Eraser Treatment Foundation in 200, against Maybelline Fit Me Matte + Poreless Foundation in Natural Tan 320. Every attribute compared, with its share of the score.

ComparedYour shadeNatural Tan 320Closest shade match200Score
Shade match55% of overall98
Colour96#eead81#ebaf86Looks identicalColour difference 1.2 (0 is identical)
Depth100Light mediumLight mediumSameDepth difference: 0.3
Retailer descriptionNot statedNot statedNo depth word in one descriptionNot compared
Undertone100Neutral · neutral goldenNeutral · neutral goldenSamecandidate undertone inferred
Finish & visual result25% of overall · 3 of 4 compared70
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage100MediumMediumSameSame medium coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 3 of 5 compared54
Longevity4012-hour wearNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall0
Skin type0Normal, oilySensitiveMarketed for different skin types
Overall match 79/100Shade match 98/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Maybelline Instant Age Rewind Eraser Treatment Foundation in 200.

Same or better

  • Near-identical swatch colour
  • Same neutral undertone
  • Same medium coverage
  • Claims a blurring effect
  • Claims not settling into lines
  • Both claim a lightweight feel
  • No drying alcohol listed
  • Adds SPF 20

Different

  • Natural finish instead of matte
  • No long-wear claim
  • Not marketed for normal/oily skin

Ingredients (information only, not scored)

9 shared ingredients; weighted similarity 17%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholListed (alcohol denat.)Not listed
SPFNot listedSPF 20
OverlapWater-based vs silicone-based; silicone high vs high

Why the closest overall alternative works

Rare Beauty True to Myself Natural Matte Longwear Foundation in 20 Light Medium Neutral, against Maybelline Fit Me Matte + Poreless Foundation in Natural Tan 320. Every attribute compared, with its share of the score.

ComparedYour shadeNatural Tan 320Closest overall alternative20 Light Medium NeutralScore
Shade match55% of overall95
Colour93#eead81#f7b384Very close colourColour difference 1.9 (0 is identical)
Depth93Light mediumLightCloseDepth difference: 3.5
Retailer descriptionNot statedNot statedNo depth word in one descriptionNot compared
Undertone100Neutral · neutral goldenNeutral · neutral goldenSamefrom retailer shade descriptions
Finish & visual result25% of overall79
Finish100MatteMatteSameSame matte finish
Coverage100MediumMediumSameSame medium coverage
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 4 of 5 compared66
Longevity8012-hour wear8-hour wearClose8-hour wear claimed against 12-hour wear
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability40Not listedClaimedSome differenceThe match claims colour stability (no oxidation); your product does not list it
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall80
Skin type80Normal, oilyCombination, normal, oily, sensitiveBoth marketed for normal/​oily skin
Overall match 86/100Shade match 95/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Rare Beauty True to Myself Natural Matte Longwear Foundation in 20 Light Medium Neutral.

Same or better

  • Very close colour
  • Same neutral undertone
  • Same matte finish
  • Same medium coverage
  • Claims a skin-like finish
  • Claims a blurring effect
  • Both claim 8-hour wear
  • Claims transfer resistance
  • Claims colour stability
  • Both claim a lightweight feel
  • No drying alcohol listed

Ingredients (information only, not scored)

7 shared ingredients; weighted similarity 14%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholListed (alcohol denat.)Not listed
SPFNot listedNot listed
OverlapWater-based vs silicone-based; silicone high vs high

Where to buy

Closest shade match

Maybelline Instant Age Rewind Eraser Treatment Foundation 200

Best price
$12.98WalmartWalmart
Costs $0.99 more

Your shade $11.99 at Ulta Beauty

Closest overall alternative

Rare Beauty True to Myself Natural Matte Longwear Foundation 20 Light Medium Neutral

Best price
$38SephoraSephora
Costs $26.01 more

Your shade $11.99 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

34 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.