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Fit Me Matte + Poreless Foundation Pure Beige 235 dupes and alternatives Maybelline

Light · Neutral · neutral golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: IT Cosmetics CC+ Cream Natural Matte Foundation Medium

The equivalent shade: scored on colour, depth and undertone only.

Shade match
97out of 100
Colour
97
Depth
96
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$39SephoraSephora
Costs $27.01 more

Your shade $11.99 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative: Bobbi Brown Weightless Skin Oil-Controlling Foundation SPF 15 Warm Beige (W-046)

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Overall match
89out of 100
Shade (Shade match)
93
Finish (Finish & visual result)
100
Wear (Wear & performance)
61
Skin (Skin suitability)
87
Best price
$58SephoraSephora
Costs $46.01 more

Your shade $11.99 at Ulta Beauty

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the shade match: colour, depth and undertone only. Each row leads with its shade match; the overall match is beneath it.

Ranked by the shade match: colour, depth and undertone only. Each row leads with its shade match; the overall match is beneath it.

  1. Overall 86
    $39.50Ulta BeautyUlta Beauty(product price)Costs $27.51 more

    Matches: Near-identical swatch colourSimilar undertone (warm vs neutral)Same matte finish

    Differences: Buildable rather than medium coverageNo long-wear claim

    Score details
    Shade match
    95
    Finish & visual result
    89
    Wear & performance
    54
    Skin suitability
    76

    Looks identical · Matte · Buildable coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Buildable rather than medium coverage · No long-wear claim

    Retailer shade note: for very light warm skin with a yellow hue

    Medium confidence· Digital match

    View match
  2. #4 · MAC Cosmetics

    Studio Fix Fluid SPF 15 Foundation

    N4
    Overall 83
    $39SephoraSephoraCosts $27.01 more

    Matches: Near-identical swatch colourSimilar undertone (warm vs neutral)Same matte finish

    Differences: Full rather than medium coverage

    Score details
    Shade match
    93
    Finish & visual result
    82
    Wear & performance
    48
    Skin suitability
    100

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 20% ingredient overlap

    Differences: Full rather than medium coverage

    Retailer shade note: very fair with soft peachy undertones

    Medium confidence· Digital match

    View match
  3. #5 · Bobbi Brown

    Weightless Skin Oil-Controlling Foundation SPF 15

    Cool Beige (C-046)
    Overall 85
    $58SephoraSephoraCosts $46.01 more

    Matches: Near-identical swatch colourSame matte finishSame medium coverage

    Differences: Slightly cooler undertoneContains listed fragrance

    Score details
    Shade match
    85
    Finish & visual result
    100
    Wear & performance
    61
    Skin suitability
    87

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Slightly cooler undertone · Contains listed fragrance

    Retailer shade note: Light to medium, cool undertones

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Maybelline Fit Me Matte + Poreless Foundation Pure Beige 235 (Light · Neutral · neutral golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Maybelline Fit Me Natural Finish Concealer

    025 Medium

    Maybelline Fit Me Natural Finish Concealer, shade 025 Medium

    • Close colour
    • Fair

    $10.99

Closest concealers

  1. Dior Forever Skin Correct Full-Coverage Concealer

    3 Warm Peach

    Dior Forever Skin Correct Full-Coverage Concealer, shade 3 Warm Peach

    • Looks identical
    • Light · Warm · peach undertone

    $42

  2. Rare Beauty Liquid Touch Brightening Concealer

    290N

    Rare Beauty Liquid Touch Brightening Concealer, shade 290N

    • Very close colour
    • Light medium · Neutral · neutral golden undertone

    $24

  3. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Light Beige

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Light Beige

    • Looks identical
    • Light medium · Neutral undertone

    $36

  4. Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer

    5.5 Medium

    Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 5.5 Medium

    • Very close colour
    • Light medium · Neutral · neutral golden undertone

    $36

  5. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Drift 3.8

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Drift 3.8

    • Looks identical
    • Light medium · Warm · peach undertone

    $39

  6. e.l.f. Cosmetics Hydrating Camo Concealer

    Medium Sand

    e.l.f. Cosmetics Hydrating Camo Concealer, shade Medium Sand

    • Very close colour
    • Light · Neutral undertone

    $8

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

IT Cosmetics CC+ Cream Natural Matte Foundation in Medium, against Maybelline Fit Me Matte + Poreless Foundation in Pure Beige 235. Every attribute compared, with its share of the score.

ComparedYour shadePure Beige 235Closest shade matchMediumScore
Shade match55% of overall97
Colour97#e5b595#eab998Looks identicalColour difference 1.1 (0 is identical)
Depth96LightLightSameDepth difference: 2.2
Retailer descriptionNot statedNot statedNo depth word in one descriptionNot compared
Undertone100Neutral · neutral goldenNeutral · neutral goldenSamecandidate undertone inferred
Finish & visual result25% of overall · 3 of 4 compared74
Finish100MatteMatteSameSame matte finish
Coverage60MediumFullSome differenceFull coverage rather than medium
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 2 of 5 compared40
Longevity4012-hour wearNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall43
Skin type43Normal, oilyCombination, oilyBoth marketed for oily skin
Overall match 80/100Shade match 97/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To IT Cosmetics CC+ Cream Natural Matte Foundation in Medium.

Same or better

  • Near-identical swatch colour
  • Same neutral undertone
  • Same matte finish
  • Claims a blurring effect
  • No drying alcohol listed
  • Adds SPF 40

Different

  • Full rather than medium coverage
  • No long-wear claim
  • Does not claim a lightweight feel
  • Not marketed for normal skin

Ingredients (information only, not scored)

11 shared ingredients; weighted similarity 19%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholListed (alcohol denat.)Not listed
SPFNot listedSPF 40
OverlapBoth water-based; silicone high vs high

Why the closest overall alternative works

Bobbi Brown Weightless Skin Oil-Controlling Foundation SPF 15 in Warm Beige (W-046), against Maybelline Fit Me Matte + Poreless Foundation in Pure Beige 235. Every attribute compared, with its share of the score.

ComparedYour shadePure Beige 235Closest overall alternativeWarm Beige (W-046)Score
Shade match55% of overall93
Colour94#e5b595#e3b898Very close colourColour difference 1.6 (0 is identical)
Depth99LightLightSameDepth difference: 0.9
Retailer descriptionNot statedLight mediumNo depth word in one descriptionNot compared
Undertone85Neutral · neutral goldenWarmClosefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared100
Finish100MatteMatteSameSame matte finish
Coverage100MediumMediumSameSame medium coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared61
Longevity7012-hour wearLong-wearingSome differenceYour product claims 12-hour wear; the match says long-wearing without hours
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall87
Skin type87Normal, oilyNormal, combination, oilyBoth marketed for normal/​oily skin
Overall match 89/100Shade match 93/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Bobbi Brown Weightless Skin Oil-Controlling Foundation SPF 15 in Warm Beige (W-046).

Same or better

  • Very close colour
  • Similar undertone (warm vs neutral)
  • Same matte finish
  • Same medium coverage
  • Claims transfer resistance
  • Claims not settling into lines
  • Both claim a lightweight feel
  • No drying alcohol listed
  • Adds SPF 15

Different

  • Fragrance is listed in the formula

Ingredients (information only, not scored)

9 shared ingredients; weighted similarity 12%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeOil-based, high silicone
FragranceNot listedListed (linalool)
Drying alcoholListed (alcohol denat.)Not listed
SPFNot listedSPF 15
OverlapWater-based vs oil-based; silicone high vs high

Where to buy

Closest shade match

IT Cosmetics CC+ Cream Natural Matte Foundation Medium

Best price
$39SephoraSephora
Costs $27.01 more

Your shade $11.99 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative

Bobbi Brown Weightless Skin Oil-Controlling Foundation SPF 15 Warm Beige (W-046)

Best price
$58SephoraSephora
Costs $46.01 more

Your shade $11.99 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.