Beautler.Your beauty butler

Fit Me Matte + Poreless Foundation Rich Tan 238 dupes and alternatives Maybelline

Light medium · Neutral · neutral golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 2 applied

Coverage

Finish

Formulation

Skin type

Preferences

Fragrance-free4No drying alcohol3Vegan2Cruelty-free2Oil-free0With SPF0Mineral0

Avoid an ingredient

Sort

4 of 33

Only showing matches with buildable coverage, without fragrance.

  • 2 matches have no ingredient list listed and are not shown.

Closest shade match: Laura Mercier Real Flawless Feather Matte Powder Foundation 2W Crème Caramel

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Maybelline
Rich Tan 238Change shade
Depth and undertone: Light medium · Neutral · neutral golden
Finish and coverage: Matte · Medium coverage
The match
Laura Mercier
2W Crème Caramel
Depth and undertone: Light · Warm
Finish and coverage: Matte · Buildable coverage
Shade match
94out of 100
Colour
97
Depth
98
Undertone
85
Medium confidence· Digital matchWhy it matches
Match price
$54Ulta BeautyUlta Beauty
Costs $42.01 more

Your shade $11.99 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative: Revolution Beauty Superfix Blur Longwear Foundation F8.2N

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Maybelline
Rich Tan 238Change shade
Depth and undertone: Light medium · Neutral · neutral golden
Finish and coverage: Matte · Medium coverage
The match
Revolution Beauty
F8.2N
Depth and undertone: Light medium · Warm
Finish and coverage: Matte · Buildable coverage
Overall match
90out of 100
Shade (Shade match)
94
Finish (Finish & visual result)
89
Wear (Wear & performance)
80
Skin (Skin suitability)
76
Medium confidence· Digital matchWhy it matches
Match price
$14Ulta BeautyUlta Beauty
Costs $2.01 more

Your shade $11.99 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Revolution Beauty

    Superfix Blur Longwear Foundation

    F10N
    Shade match 92
    $14Ulta BeautyUlta Beauty(product price)Costs $2.01 more

    Matches: Very close colourSame neutral undertoneSame matte finish

    Differences: Buildable rather than medium coverage

    Score details
    Shade match
    92
    Finish & visual result
    89
    Wear & performance
    80
    Skin suitability
    76

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Buildable rather than medium coverage

    Retailer shade note: medium or tan skin tones with a neutral undertone

    Medium confidence· Digital match

    View match
  2. #4 · Kryolan Professional Makeup

    Digital Complexion Fluid Foundation

    O 16
    Shade match 91
    $46.90Ulta BeautyUlta Beauty(product price)Costs $34.91 more

    Matches: Near-identical swatch colourSame matte finishClaims a blurring effect

    Differences: Buildable rather than medium coverage

    Score details
    Shade match
    91
    Finish & visual result
    89
    Wear & performance
    80
    Skin suitability
    76

    Looks identical · Matte · Buildable coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Buildable rather than medium coverage

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Maybelline Fit Me Matte + Poreless Foundation Rich Tan 238 (Light medium · Neutral · neutral golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Maybelline Fit Me Natural Finish Concealer

    030 Honey

    Maybelline Fit Me Natural Finish Concealer, shade 030 Honey

    • Close colour
    • Light medium · Warm undertone

    $10.99

    Ulta BeautyView at Ulta Beauty

Closest concealers

  1. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NC17.5

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NC17.5

    • Looks identical
    • Light · Neutral · neutral golden undertone

    $30

    SephoraView at Sephora
  2. Rare Beauty Liquid Touch Brightening Concealer

    290N

    Rare Beauty Liquid Touch Brightening Concealer, shade 290N

    • Looks identical
    • Light medium · Neutral · neutral golden undertone

    $24

    SephoraView at Sephora
  3. Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer

    5.5 Medium

    Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 5.5 Medium

    • Very close colour
    • Light medium · Neutral · neutral golden undertone

    $36

    SephoraView at Sephora
  4. Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer

    2N22

    Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer, shade 2N22

    • Very close colour
    • Light medium · Neutral · neutral golden undertone

    $35

    SephoraView at Sephora
  5. Tarte Shape Tape Full Coverage Matte Concealer

    36S medium-tan sand

    Tarte Shape Tape Full Coverage Matte Concealer, shade 36S medium-tan sand

    • Looks identical
    • Light medium · Warm · golden undertone

    $32

    SephoraView at Sephora
  6. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    3W

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 3W

    • Very close colour
    • Light medium · Warm undertone

    $38

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Laura Mercier Real Flawless Feather Matte Powder Foundation in 2W Crème Caramel, against Maybelline Fit Me Matte + Poreless Foundation in Rich Tan 238. Every attribute compared, with its share of the score.

ComparedYour shadeRich Tan 238Closest shade match2W Crème CaramelScore
Shade match55% of overall94
Colour97#e4b187#e5b48dLooks identicalColour difference 1.1 (0 is identical)
Depth98Light mediumLightCloseDepth difference: 1.4
Retailer descriptionNot statedLightNo depth word in one descriptionNot compared
Undertone85Neutral · neutral goldenWarmClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared89
Finish100MatteMatteSameSame matte finish
Coverage100MediumBuildableCloseBuildable coverage rather than medium (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 4 of 5 compared65
Longevity8012-hour wear16-hour wearClose16-hour wear claimed against 12-hour wear
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall76
Skin type76Normal, oilyCombination, dry, normal, oily, sensitiveBoth marketed for normal/​oily skin
Overall match 87/100Shade match 94/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Laura Mercier Real Flawless Feather Matte Powder Foundation in 2W Crème Caramel.

Same or better

  • Near-identical swatch colour
  • Similar undertone (warm vs neutral)
  • Same matte finish
  • Buildable rather than medium coverage
  • Claims a blurring effect
  • Both claim 16-hour wear
  • Claims transfer resistance
  • Claims not settling into lines
  • Both claim a lightweight feel
  • No drying alcohol listed

Ingredients (information only, not scored)

5 shared ingredients; weighted similarity 5%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconePowder-based, high silicone
FragranceNot listedNot listed
Drying alcoholListed (alcohol denat.)Not listed
SPFNot listedNot listed
OverlapWater-based vs powder-based; silicone high vs high
View full match

Why the closest overall alternative works

Revolution Beauty Superfix Blur Longwear Foundation in F8.2N, against Maybelline Fit Me Matte + Poreless Foundation in Rich Tan 238. Every attribute compared, with its share of the score.

ComparedYour shadeRich Tan 238Closest overall alternativeF8.2NScore
Shade match55% of overall94
Colour97#e4b187#e2ad83Looks identicalColour difference 1.1 (0 is identical)
Depth97Light mediumLight mediumSameDepth difference: 1.8
Retailer descriptionNot statedMediumNo depth word in one descriptionNot compared
Undertone85Neutral · neutral goldenWarmClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared89
Finish100MatteMatteSameSame matte finish
Coverage100MediumBuildableCloseBuildable coverage rather than medium (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 2 of 5 compared80
Longevity7012-hour wearLong-wearingSome differenceYour product claims 12-hour wear; the match says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall76
Skin type76Normal, oilyCombination, dry, normal, oily, sensitiveBoth marketed for normal/​oily skin
Overall match 90/100Shade match 94/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Revolution Beauty Superfix Blur Longwear Foundation in F8.2N.

Same or better

  • Near-identical swatch colour
  • Similar undertone (warm vs neutral)
  • Same matte finish
  • Buildable rather than medium coverage
  • Claims a blurring effect
  • Both claim a lightweight feel
  • No drying alcohol listed

Ingredients (information only, not scored)

9 shared ingredients; weighted similarity 13%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholListed (alcohol denat.)Not listed
SPFNot listedNot listed
OverlapWater-based vs silicone-based; silicone high vs high
View full match

Where to buy

Closest shade match

Laura Mercier Real Flawless Feather Matte Powder Foundation 2W Crème Caramel

Match price
$54Ulta BeautyUlta Beauty
Costs $42.01 more

Your shade $11.99 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative

Revolution Beauty Superfix Blur Longwear Foundation F8.2N

Match price
$14Ulta BeautyUlta Beauty
Costs $2.01 more

Your shade $11.99 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

33 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.