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Fit Me Matte + Poreless Foundation Rich Tan 238 dupes and alternatives Maybelline

Light medium · Neutral · neutral golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: Clinique Even Better Clinical Serum Foundation Broad Spectrum SPF 25 WN 30 Biscuit

The equivalent shade: scored on colour, depth and undertone only.

Shade match
99out of 100
Colour
98
Depth
99
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$49Ulta BeautyUlta Beauty
Costs $37.01 more

Your shade $11.99 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative: Tarte Face Tape Full Coverage Foundation 27S Light-Medium Sand

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Overall match
86out of 100
Shade (Shade match)
95
Finish (Finish & visual result)
74
Wear (Wear & performance)
72
Skin (Skin suitability)
87
Best price
$42SephoraSephora
Costs $30.01 more

Your shade $11.99 at Ulta Beauty

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · MAC Cosmetics

    Studio Fix Powder Plus Foundation

    NC30
    Shade match 94
    $39SephoraSephoraCosts $27.01 more

    Matches: Near-identical swatch colourSimilar undertone (warm vs neutral)Same matte finish

    Differences: Full rather than medium coverage

    Score details
    Shade match
    94
    Finish & visual result
    74
    Wear & performance
    74
    Skin suitability
    87

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Full rather than medium coverage

    Retailer shade note: light to medium beige with golden undertone for light to medium skin

    Medium confidence· Digital match

    View match
  2. #4 · Tarte

    Face Tape Full Coverage Foundation

    34S Medium Sand
    Shade match 94
    $42SephoraSephoraCosts $30.01 more

    Matches: Near-identical swatch colourSimilar undertone (warm vs neutral)Same matte finish

    Differences: Full rather than medium coverageContains listed fragrance

    Score details
    Shade match
    94
    Finish & visual result
    74
    Wear & performance
    72
    Skin suitability
    87

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Full rather than medium coverage · Contains listed fragrance

    Retailer shade note: medium skin with warm, golden undertones

    Medium confidence· Digital match

    View match
  3. #5 · MAC Cosmetics

    Studio Fix Powder Plus Foundation

    N6.5
    Shade match 93
    $39SephoraSephoraCosts $27.01 more

    Matches: Near-identical swatch colourSame neutral undertoneSame matte finish

    Differences: Full rather than medium coverage

    Score details
    Shade match
    93
    Finish & visual result
    74
    Wear & performance
    74
    Skin suitability
    87

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Full rather than medium coverage

    Retailer shade note: peachy beige with neutral undertone for light to medium skin

    Medium confidence· Digital match

    View match
  4. #6 · MAC Cosmetics

    Studio Fix Fluid SPF 15 Foundation

    NC13
    Shade match 95
    $39SephoraSephoraCosts $27.01 more

    Matches: Near-identical swatch colourSimilar undertone (warm vs neutral)Same matte finish

    Differences: Full rather than medium coverage

    Score details
    Shade match
    95
    Finish & visual result
    82
    Wear & performance
    48
    Skin suitability
    100

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 20% ingredient overlap

    Differences: Full rather than medium coverage

    Retailer shade note: fair with golden undertones

    Medium confidence· Digital match

    View match
  5. Shade match 95
    $69SephoraSephoraCosts $57.01 more

    Matches: Near-identical swatch colourSame neutral undertoneSame matte finish

    Differences: Full rather than medium coverageContains listed fragrance

    Score details
    Shade match
    95
    Finish & visual result
    82
    Wear & performance
    52
    Skin suitability
    87

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Full rather than medium coverage · Contains listed fragrance

    Retailer shade note: fair medium with neutral undertones

    Medium confidence· Digital match

    View match
  6. Shade match 95
    $42SephoraSephoraCosts $30.01 more

    Matches: Near-identical swatch colourSame neutral undertoneSame matte finish

    Differences: Full rather than medium coverage

    Score details
    Shade match
    95
    Finish & visual result
    82
    Wear & performance
    49
    Skin suitability
    76

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Full rather than medium coverage

    Retailer shade note: for fair neutral skin with a subtle yellow hue

    Medium confidence· Digital match

    View match
  7. #9 · Milani

    Conceal + Perfect 2-in-1 Foundation

    Golden Beige
    Shade match 95
    $11.97WalmartWalmart$0.02 less (0%)

    Matches: Near-identical swatch colourSimilar undertone (warm vs neutral)Same matte finish

    Differences: Full rather than medium coverageDoes not claim a lightweight feel

    Score details
    Shade match
    95
    Finish & visual result
    82
    Wear & performance
    60
    Skin suitability
    50

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Full rather than medium coverage · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  8. #10 · Live Tinted

    HUESTICK Complexion Stick

    14 Light/Medium
    Shade match 95
    $42Ulta BeautyUlta BeautyCosts $30.01 more

    Matches: Near-identical swatch colourSimilar undertone (warm vs neutral)Same matte finish

    Differences: Full rather than medium coverageNo long-wear claim

    Score details
    Shade match
    95
    Finish & visual result
    73
    Wear & performance
    60
    Skin suitability
    76

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Full rather than medium coverage · No long-wear claim

    Retailer shade note: warm undertone

    Medium confidence· Digital match

    View match
  9. #11 · MAC Cosmetics

    Studio Fix Fluid SPF 15 Foundation

    N5
    Shade match 93
    $39SephoraSephoraCosts $27.01 more

    Matches: Very close colourSame neutral undertoneSame matte finish

    Differences: Full rather than medium coverage

    Score details
    Shade match
    93
    Finish & visual result
    82
    Wear & performance
    48
    Skin suitability
    100

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 20% ingredient overlap

    Differences: Full rather than medium coverage

    Retailer shade note: light rosy with neutral undertones

    Medium confidence· Digital match

    View match
  10. #12 · TIRTIR

    Mask Fit AI Filter Cushion

    24N LATTE
    Shade match 95
    $25Ulta BeautyUlta Beauty(product price)Costs $13.01 more

    Matches: Near-identical swatch colourSame neutral undertoneSame matte finish

    Differences: Full rather than medium coverageContains listed fragrance

    Score details
    Shade match
    95
    Finish & visual result
    67
    Wear & performance
    68
    Skin suitability
    76

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Full rather than medium coverage · Contains listed fragrance

    Retailer shade note: light medium with neutral undertone

    Medium confidence· Digital match

    View match
  11. Shade match 99
    $81Ulta BeautyUlta Beauty(product price)Costs $69.01 more

    Matches: Near-identical swatch colourSame neutral undertoneNo drying alcohol listed

    Differences: Radiant rather than matte finishFull rather than medium coverageNo long-wear claim

    Score details
    Shade match
    99
    Finish & visual result
    43
    Wear & performance
    40
    Skin suitability
    76

    Looks identical · Radiant · Full coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Radiant rather than matte finish · Full rather than medium coverage · No long-wear claim · Does not claim a lightweight feel · Contains listed fragrance

    Medium confidence· Digital match

    View match
  12. Shade match 97
    $81Ulta BeautyUlta Beauty(product price)Costs $69.01 more

    Matches: Near-identical swatch colourSame neutral undertoneNo drying alcohol listed

    Differences: Radiant rather than matte finishFull rather than medium coverageNo long-wear claim

    Score details
    Shade match
    97
    Finish & visual result
    43
    Wear & performance
    40
    Skin suitability
    76

    Looks identical · Radiant · Full coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Radiant rather than matte finish · Full rather than medium coverage · No long-wear claim · Does not claim a lightweight feel · Contains listed fragrance

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Maybelline Fit Me Matte + Poreless Foundation Rich Tan 238 (Light medium · Neutral · neutral golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Maybelline Fit Me Natural Finish Concealer

    030 Honey

    Maybelline Fit Me Natural Finish Concealer, shade 030 Honey

    • Close colour
    • Light medium · Warm undertone

    $10.99

Closest concealers

  1. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NC17.5

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NC17.5

    • Looks identical
    • Light · Neutral · neutral golden undertone

    $30

  2. Rare Beauty Liquid Touch Brightening Concealer

    290N

    Rare Beauty Liquid Touch Brightening Concealer, shade 290N

    • Looks identical
    • Light medium · Neutral · neutral golden undertone

    $24

  3. Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer

    5.5 Medium

    Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 5.5 Medium

    • Very close colour
    • Light medium · Neutral · neutral golden undertone

    $36

  4. Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer

    2N22

    Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer, shade 2N22

    • Very close colour
    • Light medium · Neutral · neutral golden undertone

    $35

  5. Tarte Shape Tape Full Coverage Matte Concealer

    36S medium-tan sand

    Tarte Shape Tape Full Coverage Matte Concealer, shade 36S medium-tan sand

    • Looks identical
    • Light medium · Warm · golden undertone

    $32

  6. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    3W

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 3W

    • Very close colour
    • Light medium · Warm undertone

    $38

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Clinique Even Better Clinical Serum Foundation Broad Spectrum SPF 25 in WN 30 Biscuit, against Maybelline Fit Me Matte + Poreless Foundation in Rich Tan 238. Every attribute compared, with its share of the score.

ComparedYour shadeRich Tan 238Closest shade matchWN 30 BiscuitScore
Shade match55% of overall99
Colour98#e4b187#e6b286Looks identicalColour difference 0.6 (0 is identical)
Depth99Light mediumLight mediumSameDepth difference: 0.6
Retailer descriptionNot statedVery fairNo depth word in one descriptionNot compared
Undertone100Neutral · neutral goldenNeutral · neutral goldenSamefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared82
Finish100MatteMatteSameSame matte finish
Coverage60MediumFullSome differenceFull coverage rather than medium
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared38
Longevity3512-hour wear24-hour wearDifferent24-hour wear claimed against 12-hour wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability40Not listedClaimedSome differenceThe match claims colour stability (no oxidation); your product does not list it
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall87
Skin type87Normal, oilyNormal, dry, oilyBoth marketed for normal/​oily skin
Overall match 85/100Shade match 99/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Clinique Even Better Clinical Serum Foundation Broad Spectrum SPF 25 in WN 30 Biscuit.

Same or better

  • Near-identical swatch colour
  • Same neutral undertone
  • Same matte finish
  • Claims colour stability
  • No drying alcohol listed
  • Adds SPF 25

Different

  • Full rather than medium coverage
  • Does not claim a lightweight feel

Ingredients (information only, not scored)

9 shared ingredients; weighted similarity 12%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholListed (alcohol denat.)Not listed
SPFNot listedSPF 25
OverlapWater-based vs silicone-based; silicone high vs high

Why the closest overall alternative works

Tarte Face Tape Full Coverage Foundation in 27S Light-Medium Sand, against Maybelline Fit Me Matte + Poreless Foundation in Rich Tan 238. Every attribute compared, with its share of the score.

ComparedYour shadeRich Tan 238Closest overall alternative27S Light-Medium SandScore
Shade match55% of overall95
Colour98#e4b187#e7b387Looks identicalColour difference 0.8 (0 is identical)
Depth98Light mediumLight mediumSameDepth difference: 1.2
Retailer descriptionNot statedLight mediumNo depth word in one descriptionNot compared
Undertone85Neutral · neutral goldenWarm · goldenClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared74
Finish100MatteMatteSameSame matte finish
Coverage60MediumFullSome differenceFull coverage rather than medium
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 4 of 5 compared72
Longevity10012-hour wear12-hour wearSameBoth claim 12-hour wear
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall87
Skin type87Normal, oilyNormal, combination, oilyBoth marketed for normal/​oily skin
Overall match 86/100Shade match 95/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Tarte Face Tape Full Coverage Foundation in 27S Light-Medium Sand.

Same or better

  • Near-identical swatch colour
  • Similar undertone (warm vs neutral)
  • Same matte finish
  • Claims a blurring effect
  • Both claim 12-hour wear
  • Claims transfer resistance
  • Claims not settling into lines
  • Both claim a lightweight feel
  • No drying alcohol listed

Different

  • Full rather than medium coverage
  • Fragrance is listed in the formula

Ingredients (information only, not scored)

8 shared ingredients; weighted similarity 16%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeSilicone-based, high silicone
FragranceNot listedListed (fragrance)
Drying alcoholListed (alcohol denat.)Not listed
SPFNot listedNot listed
OverlapWater-based vs silicone-based; silicone high vs high

Where to buy

Closest shade match

Clinique Even Better Clinical Serum Foundation Broad Spectrum SPF 25 WN 30 Biscuit

Match price
$49Ulta BeautyUlta Beauty
Costs $37.01 more

Your shade $11.99 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative

Tarte Face Tape Full Coverage Foundation 27S Light-Medium Sand

Best price
$42SephoraSephora
Costs $30.01 more

Your shade $11.99 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

33 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.