Fit Me Matte + Poreless Foundation Rich Tan 238 dupes and alternatives Maybelline
Light medium · Neutral · neutral golden undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Filters, 3 applied
Finish
- Matte0
- Natural1
- Radiant0
Formulation
- Liquid0
- Stick1
- Powder0
- Cushion0
Skin type
- Dry0
- Normal1
- Combination1
- Oily0
- Sensitive1
Preferences
SortSort byOverall match
1 of 33 matches
Only showing matches with medium coverage, mineral-based, without talc.
- 1 match has no mineral claim listed and is not shown.
- 2 matches have no ingredient list listed and are not shown.
Closest shade matchClosest overall alternative: ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick 13O Hickory
The equivalent shade and the most similar foundation overall.
Rich Tan 238Change shade
- Fair Porcelain 102
- Fair Ivory 105
- Porcelain 110
- Natural Ivory 112
- Ivory 115
- Light Beige 118
- Classic Ivory 120
- Creamy Beige 122
- Soft Sand 124
- Nude Beige 125
- Warm Nude 128
- Buff Beige 130
- Natural Beige 220
- True Beige 222
- Soft Tan 228
- Natural Buff 230
- Pure Beige 235
- Rich Tan 238current shade
- Light Honey 242
- Classic Beige 245
- Sun Beige 310
- Golden 312
- Natural Tan 320
- Warm Honey 322
- Toffee 330
- Golden Caramel 332
- Warm Sun 334
- Classic Tan 335
- Spicy Brown 338
- Cappuccino 340
- Coconut 355
- Warm Coconut 356
- Latte 358
- Mocha 360
- Truffle 362
- Nutmeg 365
- Deep Golden 368
- Deep Bronze 370
- Java 375
- Espresso 380
- Overall match
- 84out of 100
- Shade (Shade match)
- 91
- Finish (Finish & visual result)
- 70
- Wear (Wear & performance)
- 100
- Skin (Skin suitability)
- 40
- Shade match
- 91out of 100
- Colour
- 97
- Depth
- 99
- Undertone
- 70
SephoraYour shade $11.99 at Ulta Beauty
Where to buy 13O Hickory
ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick
Every store that sells this shade · prices as last checked
Sephora$50View at Sephora
Ulta Beautyfrom $50 · product priceView at Ulta BeautyLooking for a concealer in your shade?
The closest shade to Maybelline Fit Me Matte + Poreless Foundation Rich Tan 238 (Light medium · Neutral · neutral golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
From the same range
030 Honey
Maybelline Fit Me Natural Finish Concealer, shade 030 Honey
- Close colour
- Light medium · Warm undertone
$10.99
Closest concealers
NC17.5
MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NC17.5
- Looks identical
- Light · Neutral · neutral golden undertone
$30
290N
Rare Beauty Liquid Touch Brightening Concealer, shade 290N
- Looks identical
- Light medium · Neutral · neutral golden undertone
$24
5.5 Medium
Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 5.5 Medium
- Very close colour
- Light medium · Neutral · neutral golden undertone
$36
2N22
Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer, shade 2N22
- Very close colour
- Light medium · Neutral · neutral golden undertone
$35
36S medium-tan sand
Tarte Shape Tape Full Coverage Matte Concealer, shade 36S medium-tan sand
- Looks identical
- Light medium · Warm · golden undertone
$32
3W
Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 3W
- Very close colour
- Light medium · Warm undertone
$38
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest match works
ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick in 13O Hickory, against Maybelline Fit Me Matte + Poreless Foundation in Rich Tan 238. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
If you switch
To ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick in 13O Hickory.
Same or better
- Near-identical swatch colour
- Same medium coverage
- Claims a blurring effect
- Both claim 12-hour wear
- Both claim a lightweight feel
- No drying alcohol listed
Different
- Olive rather than neutral undertone
- Natural finish instead of matte
- Not marketed for oily skin
Ingredients (information only, not scored)
2 shared ingredients; weighted similarity 1%. Ingredients only affect results through the filters.
Where to buy 13O Hickory
SephoraYour shade $11.99 at Ulta Beauty
How these matches are scored
33 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.