Fair · Neutral · neutral golden undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
19 of 30 matches
Only showing matches without talc or alcohol denat.
The equivalent shade: scored on colour, depth and undertone only.
SephoraYour shade $11.99 at Ulta Beauty
Rare Beauty True to Myself Natural Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$38View at Sephora
Ulta Beautyfrom $38 · product priceView at Ulta BeautyThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
Ulta BeautyYour shade $11.99 at Ulta Beauty · product price; shade not separately priced
Estée Lauder Double Wear Stay-in-Place Matte Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $52 · product priceView at Ulta Beauty
Macy's$52View at Macy'sRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
SephoraCosts $46.01 moreMatches: Near-identical swatch colourSimilar undertone (warm vs neutral)Same matte finish
Differences: Contains listed fragrance
Looks identical · Matte · Medium coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Contains listed fragrance
Retailer shade note: Fair skin, warm undertones
Medium confidence· Digital match
Bobbi Brown Weightless Skin Oil-Controlling Foundation SPF 15
Every store that sells this shade · prices as last checked
Sephora$58View at SephoraUlta Beautyfrom $58 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $40.01 moreMatches: Near-identical swatch colourSimilar undertone (warm vs neutral)Same matte finish
Differences: Full rather than medium coverage
Looks identical · Matte · Full coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Full rather than medium coverage
Retailer shade note: medium with warm golden undertones
Medium confidence· Digital match
Estée Lauder Double Wear Stay-in-Place Matte Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $52 · product priceView at Ulta BeautyMacy's$52View at Macy'sUlta Beauty(product price)Costs $30.01 moreMatches: Near-identical swatch colourSame neutral undertoneClaims a blurring effect
Differences: Natural rather than matte finishBuildable rather than medium coverage
Looks identical · Natural · Buildable coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Natural rather than matte finish · Buildable rather than medium coverage
Medium confidence· Digital match
Tarte Timeless Hydrating Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $42 · product priceView at Ulta BeautySephoraCosts $25.01 moreMatches: Near-identical swatch colourSame neutral undertoneClaims a blurring effect
Differences: Natural rather than matte finishBuildable rather than medium coverage
Looks identical · Natural · Buildable coverage
Ingredients (not scored): 23% ingredient overlap
Differences: Natural rather than matte finish · Buildable rather than medium coverage
Retailer shade note: Light skin with pinky-beige undertones
Medium confidence· Digital match
Huda Beauty Easy Blur Natural Airbrush Foundation
Every store that sells this shade · prices as last checked
Sephora$37View at SephoraUlta BeautyCosts $42.01 moreMatches: Very close colourSame neutral undertoneSame matte finish
Differences: Full rather than medium coverage
Very close colour · Matte · Full coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Full rather than medium coverage
Retailer shade note: fair neutral
Medium confidence· Digital match
Jane Iredale Beyond Matte Liquid Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$54View at Ulta BeautyUlta Beauty(product price)Costs $27.51 moreMatches: Near-identical swatch colourSame neutral undertoneSame matte finish
Differences: No long-wear claimNot marketed for normal skin
Looks identical · Matte · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: No long-wear claim · Not marketed for normal skin
Retailer shade note: light skin w/ neutral undertones
Medium confidence· Digital match
bareMinerals ORIGINAL Loose Matte Talc-Free Mineral Powder Foundation SPF 15
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $39.50 · product priceView at Ulta BeautySephoraCosts $27.01 moreMatches: Near-identical swatch colourSimilar undertone (warm vs neutral)Same matte finish
Differences: Full rather than medium coverage
Looks identical · Matte · Full coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Full rather than medium coverage
Retailer shade note: light beige with peachy undertone for light skin
Medium confidence· Digital match
MAC Cosmetics Studio Fix Powder Plus Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautyMacy's$39View at Macy'sSephoraCosts $12.01 moreMatches: Near-identical swatch colourSame neutral undertoneSame matte finish
Differences: Full rather than medium coverageNot marketed for oily skin
Looks identical · Matte · Full coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Full rather than medium coverage · Not marketed for oily skin
Retailer shade note: light, neutral undertone
Medium confidence· Digital match
Sephora Collection Best Skin Ever Matte Powder Foundation
Every store that sells this shade · prices as last checked
Sephora$24View at SephoraSephoraCosts $30.01 moreMatches: Near-identical swatch colourSame neutral undertoneSame medium coverage
Differences: Natural rather than matte finishNot marketed for oily skin
Looks identical · Natural · Medium coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Natural rather than matte finish · Not marketed for oily skin
Medium confidence· Digital match
Tarte CC color-correcting tinted serum
Every store that sells this shade · prices as last checked
Sephora$42View at SephoraSephoraCosts $27.01 moreMatches: Near-identical swatch colourSame neutral undertoneSame matte finish
Differences: Full rather than medium coverage
Looks identical · Matte · Full coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Full rather than medium coverage
Retailer shade note: rosy beige with neutral undertones for light to medium skin
Medium confidence· Digital match
MAC Cosmetics Studio Fix Powder Plus Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautyMacy's$39View at Macy'sSephoraCosts $52.01 moreMatches: Very close colourSimilar undertone (warm vs neutral)Same matte finish
Differences: Not marketed for normal skinContains listed fragrance
Very close colour · Matte · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Not marketed for normal skin · Contains listed fragrance
Retailer shade note: light to medium
Medium confidence· Digital match
Dior Forever Natural Matte Velvet Compact Foundation
Every store that sells this shade · prices as last checked
Sephora$64View at SephoraUlta Beautyfrom $64 · product priceView at Ulta BeautyMacy's$64View at Macy'sSephoraCosts $36.01 moreMatches: Near-identical swatch colourSame neutral undertoneSame matte finish
No material differences in the data we have.
Looks identical · Matte · Medium coverage
Ingredients (not scored): 16% ingredient overlap
Retailer shade note: very fair with neutral undertones
Medium confidence· Digital match
Too Faced Born This Way Soft Matte Foundation
Every store that sells this shade · prices as last checked
Sephora$48View at SephoraUlta Beautyfrom $48 · product priceView at Ulta BeautyMacy's$48 · low stockView at Macy'sSephoraCosts $30.01 moreMatches: Near-identical swatch colourSimilar undertone (warm vs neutral)Same matte finish
Differences: Full rather than medium coverage
Looks identical · Matte · Full coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Full rather than medium coverage
Retailer shade note: for very fair warm skin with a yellow hue
Medium confidence· Digital match
bareMinerals BAREPRO 24HR Skin Perfecting Talc-Free Matte Powder Foundation
Every store that sells this shade · prices as last checked
Sephora$42View at SephoraUlta Beautyfrom $42 · product priceView at Ulta BeautyMacy's$42View at Macy'sSephoraCosts $12.01 moreMatches: Near-identical swatch colourSame neutral undertoneSame medium coverage
Differences: Natural rather than matte finishNot marketed for oily skin
Looks identical · Natural · Medium coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Natural rather than matte finish · Not marketed for oily skin
Retailer shade note: light with neutral undertones
Medium confidence· Digital match
Sephora Collection Best Skin Ever Liquid Foundation
Every store that sells this shade · prices as last checked
Sephora$24View at SephoraSephoraCosts $43.01 moreMatches: Near-identical swatch colourSimilar undertone (warm vs neutral)Same medium coverage
Differences: Natural rather than matte finishNot marketed for oily skin
Looks identical · Natural · Medium coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Natural rather than matte finish · Not marketed for oily skin
Retailer shade note: L3.5 - Light with warm undertones, and a peach tone
Medium confidence· Digital match
NARS Light Reflecting Foundation
Every store that sells this shade · prices as last checked
Sephora$55View at SephoraUlta Beautyfrom $55 · product priceView at Ulta BeautyMacy's$55View at Macy'sUlta Beauty(product price)Costs $1 moreMatches: Very close colourSimilar undertone (warm vs neutral)Same matte finish
Differences: Full rather than medium coverageDoes not claim a lightweight feel
Very close colour · Matte · Full coverage
Ingredients (not scored): 18% ingredient overlap
Differences: Full rather than medium coverage · Does not claim a lightweight feel
Medium confidence· Digital match
Milani Conceal + Perfect 2-in-1 Foundation
Every store that sells this shade · prices as last checked
Walmart$11.97View at Walmart
Target$11.99View at TargetUlta Beautyfrom $12.99 · product priceView at Ulta Beauty
AmazonSee price at AmazonView at AmazonSephoraCosts $37.01 moreMatches: Near-identical swatch colourSame neutral undertoneSame medium coverage
Differences: Natural rather than matte finishNot marketed for oily skinContains listed fragrance
Looks identical · Natural · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Natural rather than matte finish · Not marketed for oily skin · Contains listed fragrance
Retailer shade note: for very fair skin with rosy neutral undertones
Medium confidence· Digital match
Make Up For Ever Balancing & Perfecting Natural Finish Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$49View at SephoraShowing 12 of 17 matches
The closest shade to Maybelline Fit Me Matte + Poreless Foundation Soft Sand 124 (Fair · Neutral · neutral golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
015 Light
120
$12.99
190
$30
2WP Warm Peach
$42
Light Ivory
$8
2 Fair
$36
4.5 Fair-Medium
$36
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Rare Beauty True to Myself Natural Matte Longwear Foundation in 9 Light Neutral, against Maybelline Fit Me Matte + Poreless Foundation in Soft Sand 124. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Rare Beauty True to Myself Natural Matte Longwear Foundation in 9 Light Neutral.
7 shared ingredients; weighted similarity 14%. Ingredients only affect results through the filters.
Estée Lauder Double Wear Stay-in-Place Matte Powder Foundation in 4N1 Shell Beige, against Maybelline Fit Me Matte + Poreless Foundation in Soft Sand 124. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Estée Lauder Double Wear Stay-in-Place Matte Powder Foundation in 4N1 Shell Beige.
3 shared ingredients; weighted similarity 3%. Ingredients only affect results through the filters.
Rare Beauty True to Myself Natural Matte Longwear Foundation 9 Light Neutral
SephoraYour shade $11.99 at Ulta Beauty
Estée Lauder Double Wear Stay-in-Place Matte Powder Foundation 4N1 Shell Beige
Ulta BeautyYour shade $11.99 at Ulta Beauty · product price; shade not separately priced
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
