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Fit Me Matte + Poreless Foundation Soft Sand 124 dupes and alternatives Maybelline

Fair · Neutral · neutral golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: Rare Beauty True to Myself Natural Matte Longwear Foundation 9 Light Neutral

The equivalent shade: scored on colour, depth and undertone only.

Shade match
99out of 100
Colour
98
Depth
98
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$38SephoraSephora
Costs $26.01 more

Your shade $11.99 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative: Bobbi Brown Weightless Skin Oil-Controlling Foundation SPF 15 Warm Porcelain (W-016)

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Overall match
90out of 100
Shade (Shade match)
93
Finish (Finish & visual result)
100
Wear (Wear & performance)
61
Skin (Skin suitability)
87
Best price
$58SephoraSephora
Costs $46.01 more

Your shade $11.99 at Ulta Beauty

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 97
    $42SephoraSephoraCosts $30.01 more

    Matches: Near-identical swatch colourSame neutral undertoneSame medium coverage

    Differences: Natural rather than matte finishNot marketed for oily skin

    Score details
    Shade match
    97
    Finish & visual result
    70
    Wear & performance
    87
    Skin suitability
    40

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Natural rather than matte finish · Not marketed for oily skin

    Medium confidence· Digital match

    View match
  2. Shade match 94
    $48SephoraSephoraCosts $36.01 more

    Matches: Near-identical swatch colourSame neutral undertoneSame matte finish

    No material differences in the data we have.

    Score details
    Shade match
    94
    Finish & visual result
    86
    Wear & performance
    49
    Skin suitability
    87

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 16% ingredient overlap

    Retailer shade note: very fair with neutral undertones

    Medium confidence· Digital match

    View match
  3. #5 · Makeup By Mario

    SurrealSkin Natural Finish Foundation

    4.5 N
    Shade match 94
    $48SephoraSephoraCosts $36.01 more

    Matches: Near-identical swatch colourSame neutral undertoneSame medium coverage

    Differences: Natural rather than matte finish

    Score details
    Shade match
    94
    Finish & visual result
    64
    Wear & performance
    80
    Skin suitability
    87

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Natural rather than matte finish

    Retailer shade note: light with neutral undertones

    Medium confidence· Digital match

    View match
  4. Shade match 94
    $52SephoraSephoraCosts $40.01 more

    Matches: Near-identical swatch colourSimilar undertone (warm vs neutral)Same medium coverage

    Differences: Natural rather than matte finishNot marketed for oily skin

    Score details
    Shade match
    94
    Finish & visual result
    70
    Wear & performance
    80
    Skin suitability
    40

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Natural rather than matte finish · Not marketed for oily skin

    Retailer shade note: with peach undertones

    Medium confidence· Digital match

    View match
  5. #7 · Sephora Collection

    Best Skin Ever Liquid Foundation

    15N
    Shade match 94
    $24SephoraSephoraCosts $12.01 more

    Matches: Near-identical swatch colourSame neutral undertoneSame medium coverage

    Differences: Natural rather than matte finishNot marketed for oily skin

    Score details
    Shade match
    94
    Finish & visual result
    76
    Wear & performance
    68
    Skin suitability
    40

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Natural rather than matte finish · Not marketed for oily skin

    Retailer shade note: light with neutral undertones

    Medium confidence· Digital match

    View match
  6. #8 · NARS

    Light Reflecting Foundation

    Salzburg
    Shade match 94
    $55SephoraSephoraCosts $43.01 more

    Matches: Near-identical swatch colourSimilar undertone (warm vs neutral)Same medium coverage

    Differences: Natural rather than matte finishNot marketed for oily skin

    Score details
    Shade match
    94
    Finish & visual result
    70
    Wear & performance
    80
    Skin suitability
    40

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Natural rather than matte finish · Not marketed for oily skin

    Retailer shade note: L3.5 - Light with warm undertones, and a peach tone

    Medium confidence· Digital match

    View match
  7. #9 · L'Oréal Paris

    Infallible Skin Ink 2-in-1 Foundation Concealer

    100 Light Warm
    Shade match 92
    $18.99Ulta BeautyUlta Beauty(product price)Costs $7 more

    Matches: Very close colourSimilar undertone (warm vs neutral)Same matte finish

    No material differences in the data we have.

    Score details
    Shade match
    92
    Finish & visual result
    86
    Wear & performance
    44
    Skin suitability
    76

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 15% ingredient overlap

    Medium confidence· Digital match

    View match
  8. #10 · Make Up For Ever

    Balancing & Perfecting Natural Finish Longwear Foundation

    101N Porcelain
    Shade match 93
    $49SephoraSephoraCosts $37.01 more

    Matches: Near-identical swatch colourSame neutral undertoneSame medium coverage

    Differences: Natural rather than matte finishNot marketed for oily skinContains listed fragrance

    Score details
    Shade match
    93
    Finish & visual result
    70
    Wear & performance
    80
    Skin suitability
    40

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Natural rather than matte finish · Not marketed for oily skin · Contains listed fragrance

    Retailer shade note: for very fair skin with rosy neutral undertones

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Maybelline Fit Me Matte + Poreless Foundation Soft Sand 124 (Fair · Neutral · neutral golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Maybelline Fit Me Natural Finish Concealer

    015 Light

    Maybelline Fit Me Natural Finish Concealer, shade 015 Light

    • Very close colour
    • Very fair

    $10.99

Closest concealers

  1. Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer

    120

    Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer, shade 120

    • Looks identical
    • Fair · Neutral · neutral golden undertone

    $12.99

  2. Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer

    190

    Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 190

    • Looks identical
    • Fair · Warm undertone

    $30

  3. Dior Forever Skin Correct Full-Coverage Concealer

    2WP Warm Peach

    Dior Forever Skin Correct Full-Coverage Concealer, shade 2WP Warm Peach

    • Very close colour
    • Fair · Warm · peach undertone

    $42

  4. e.l.f. Cosmetics 16HR Camo Concealer

    Light Ivory

    e.l.f. Cosmetics 16HR Camo Concealer, shade Light Ivory

    • Very close colour
    • Light · Neutral · neutral golden undertone

    $8

  5. Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer

    2 Fair

    Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer, shade 2 Fair

    • Very close colour
    • Fair · Neutral undertone

    $36

  6. Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer

    4.5 Fair-Medium

    Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 4.5 Fair-Medium

    • Very close colour
    • Fair · Neutral · neutral golden undertone

    $36

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Rare Beauty True to Myself Natural Matte Longwear Foundation in 9 Light Neutral, against Maybelline Fit Me Matte + Poreless Foundation in Soft Sand 124. Every attribute compared, with its share of the score.

ComparedYour shadeSoft Sand 124Closest shade match9 Light NeutralScore
Shade match55% of overall99
Colour98#f6caa7#f3c8a5Looks identicalColour difference 0.6 (0 is identical)
Depth98FairFairSameDepth difference: 1.1
Retailer descriptionNot statedNot statedNo depth word in one descriptionNot compared
Undertone100Neutral · neutral goldenNeutral · neutral goldenSamefrom retailer shade descriptions
Finish & visual result25% of overall79
Finish100MatteMatteSameSame matte finish
Coverage100MediumMediumSameSame medium coverage
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 4 of 5 compared66
Longevity8012-hour wear8-hour wearClose8-hour wear claimed against 12-hour wear
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability40Not listedClaimedSome differenceThe match claims colour stability (no oxidation); your product does not list it
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall80
Skin type80Normal, oilyCombination, normal, oily, sensitiveBoth marketed for normal/​oily skin
Overall match 88/100Shade match 99/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Rare Beauty True to Myself Natural Matte Longwear Foundation in 9 Light Neutral.

Same or better

  • Near-identical swatch colour
  • Same neutral undertone
  • Same matte finish
  • Same medium coverage
  • Claims a skin-like finish
  • Claims a blurring effect
  • Both claim 8-hour wear
  • Claims transfer resistance
  • Claims colour stability
  • Both claim a lightweight feel
  • No drying alcohol listed

Ingredients (information only, not scored)

7 shared ingredients; weighted similarity 14%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholListed (alcohol denat.)Not listed
SPFNot listedNot listed
OverlapWater-based vs silicone-based; silicone high vs high

Why the closest overall alternative works

Bobbi Brown Weightless Skin Oil-Controlling Foundation SPF 15 in Warm Porcelain (W-016), against Maybelline Fit Me Matte + Poreless Foundation in Soft Sand 124. Every attribute compared, with its share of the score.

ComparedYour shadeSoft Sand 124Closest overall alternativeWarm Porcelain (W-016)Score
Shade match55% of overall93
Colour96#f6caa7#f0c5a3Looks identicalColour difference 1.3 (0 is identical)
Depth96FairFairSameDepth difference: 2.6
Retailer descriptionNot statedFairNo depth word in one descriptionNot compared
Undertone85Neutral · neutral goldenWarmClosefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared100
Finish100MatteMatteSameSame matte finish
Coverage100MediumMediumSameSame medium coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared61
Longevity7012-hour wearLong-wearingSome differenceYour product claims 12-hour wear; the match says long-wearing without hours
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall87
Skin type87Normal, oilyNormal, combination, oilyBoth marketed for normal/​oily skin
Overall match 90/100Shade match 93/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Bobbi Brown Weightless Skin Oil-Controlling Foundation SPF 15 in Warm Porcelain (W-016).

Same or better

  • Near-identical swatch colour
  • Similar undertone (warm vs neutral)
  • Same matte finish
  • Same medium coverage
  • Claims transfer resistance
  • Claims not settling into lines
  • Both claim a lightweight feel
  • No drying alcohol listed
  • Adds SPF 15

Different

  • Fragrance is listed in the formula

Ingredients (information only, not scored)

9 shared ingredients; weighted similarity 12%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeOil-based, high silicone
FragranceNot listedListed (linalool)
Drying alcoholListed (alcohol denat.)Not listed
SPFNot listedSPF 15
OverlapWater-based vs oil-based; silicone high vs high

Where to buy

Closest shade match

Rare Beauty True to Myself Natural Matte Longwear Foundation 9 Light Neutral

Best price
$38SephoraSephora
Costs $26.01 more

Your shade $11.99 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative

Bobbi Brown Weightless Skin Oil-Controlling Foundation SPF 15 Warm Porcelain (W-016)

Best price
$58SephoraSephora
Costs $46.01 more

Your shade $11.99 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.