Light · Warm undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
Preferences
19 of 34 matches
Only showing matches with medium coverage, without alcohol denat.
The equivalent shade: scored on colour, depth and undertone only.
SephoraYour shade $11.99 at Ulta Beauty
Estée Lauder Futurist Hydra Rescue Moisturizing Foundation SPF 45
Every store that sells this shade · prices as last checked
Sephora$55View at Sephora
Ulta Beautyfrom $55 · product priceView at Ulta Beauty
Macy's$55View at Macy'sThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
SephoraYour shade $11.99 at Ulta Beauty
Bobbi Brown Weightless Skin Oil-Controlling Foundation SPF 15
Every store that sells this shade · prices as last checked
Sephora$58View at SephoraUlta Beautyfrom $58 · product priceView at Ulta BeautyRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ulta Beauty(product price)Costs $26.01 moreMatches: Very close colourSame warm undertoneSame matte finish
No material differences in the data we have.
Very close colour · Matte · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Retailer shade note: medium with warm undertones
Medium confidence· Digital match
Kylie Cosmetics Natural Blur Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $38 · product priceView at Ulta BeautyMacy's$38View at Macy'sUlta BeautyCosts $26.01 moreMatches: Very close colourSimilar undertone (neutral vs warm)Same matte finish
No material differences in the data we have.
Very close colour · Matte · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Retailer shade note: light medium with warm neutral undertones
Medium confidence· Digital match
Kylie Cosmetics Natural Blur Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$38View at Ulta BeautyMacy's$38View at Macy'sUlta Beauty(product price)Costs $26.01 moreMatches: Very close colourSimilar undertone (neutral vs warm)Same matte finish
No material differences in the data we have.
Very close colour · Matte · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Retailer shade note: light with warm neutral undertones
Medium confidence· Digital match
Kylie Cosmetics Natural Blur Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $38 · product priceView at Ulta BeautyMacy's$38View at Macy'sUlta Beauty(product price)Costs $26.01 moreMatches: Very close colourSimilar undertone (neutral vs warm)Same matte finish
No material differences in the data we have.
Very close colour · Matte · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Retailer shade note: medium with warm neutral undertones
Medium confidence· Digital match
Kylie Cosmetics Natural Blur Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $38 · product priceView at Ulta BeautyMacy's$38View at Macy'sUlta BeautyCosts $47.01 moreMatches: Near-identical swatch colourSame warm undertoneSame medium coverage
Differences: Natural rather than matte finishDoes not claim a lightweight feel
Looks identical · Natural · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Natural rather than matte finish · Does not claim a lightweight feel
Retailer shade note: warm beige
Medium confidence· Digital match
RMS Beauty ReEvolve Natural Finish Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$59View at Ulta BeautySephoraCosts $26.01 moreMatches: Very close colourSame warm undertoneSame matte finish
No material differences in the data we have.
Very close colour · Matte · Medium coverage
Ingredients (not scored): 14% ingredient overlap
Retailer shade note: warm golden
Medium confidence· Digital match
Rare Beauty True to Myself Natural Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$38View at SephoraUlta Beautyfrom $38 · product priceView at Ulta BeautyUlta Beauty(product price)$3.99 less (33%)Matches: Near-identical swatch colourSame warm undertoneSame medium coverage
Differences: Natural rather than matte finish
Looks identical · Natural · Medium coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Natural rather than matte finish
Retailer shade note: light with warm undertones
Medium confidence· Digital match
e.l.f. Cosmetics Soft Glam Satin Foundation
Every store that sells this shade · prices as last checked
Target$8View at Target
Walmart$8View at WalmartUlta Beautyfrom $8 · product priceView at Ulta Beauty
AmazonSee price at AmazonView at AmazonSephoraCosts $26.01 moreMatches: Very close colourSame warm undertoneSame matte finish
No material differences in the data we have.
Very close colour · Matte · Medium coverage
Ingredients (not scored): 14% ingredient overlap
Retailer shade note: warm beige
Medium confidence· Digital match
Rare Beauty True to Myself Natural Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$38View at SephoraUlta Beautyfrom $38 · product priceView at Ulta BeautySephoraCosts $46.01 moreMatches: Very close colourSame matte finishSame medium coverage
Differences: Neutral rather than warm undertoneContains listed fragrance
Very close colour · Matte · Medium coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Neutral rather than warm undertone · Contains listed fragrance
Retailer shade note: Medium, neutral undertones
Medium confidence· Digital match
Bobbi Brown Weightless Skin Oil-Controlling Foundation SPF 15
Every store that sells this shade · prices as last checked
Sephora$58View at SephoraUlta Beautyfrom $58 · product priceView at Ulta BeautyUlta BeautyCosts $4.01 moreMatches: Near-identical swatch colourSame warm undertoneSame matte finish
Differences: No long-wear claim
Looks identical · Matte · Medium coverage
Ingredients (not scored): 19% ingredient overlap
Differences: No long-wear claim
Medium confidence· Digital match
Ulta Beauty Collection Complexion Crush Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$16View at Ulta BeautyUlta Beauty(product price)Costs $26.01 moreMatches: Near-identical swatch colourSame matte finishSame medium coverage
Differences: Neutral rather than warm undertone
Looks identical · Matte · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Neutral rather than warm undertone
Retailer shade note: light with neutral undertones
Medium confidence· Digital match
Kylie Cosmetics Natural Blur Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $38 · product priceView at Ulta BeautyMacy's$38View at Macy'sUlta Beauty(product price)Costs $26.01 moreMatches: Very close colourSame matte finishSame medium coverage
Differences: Olive rather than warm undertone
Very close colour · Matte · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Olive rather than warm undertone
Retailer shade note: light with warm subtle olive undertones
Medium confidence· Digital match
Kylie Cosmetics Natural Blur Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $38 · product priceView at Ulta BeautyMacy's$38View at Macy'sUlta Beauty(product price)Costs $4.01 moreMatches: Very close colourSame warm undertoneSame matte finish
Differences: No long-wear claim
Very close colour · Matte · Medium coverage
Ingredients (not scored): 19% ingredient overlap
Differences: No long-wear claim
Medium confidence· Digital match
Ulta Beauty Collection Complexion Crush Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $16 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $41.01 moreMatches: Very close colourSame matte finishSame medium coverage
Differences: Contains listed fragrance
Very close colour · Matte · Medium coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Contains listed fragrance
Medium confidence· Digital match
Lancôme Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $53 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $41.01 moreMatches: Very close colourSame matte finishSame medium coverage
Differences: Contains listed fragrance
Very close colour · Matte · Medium coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Contains listed fragrance
Medium confidence· Digital match
Lancôme Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $53 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $41.01 moreMatches: Very close colourSame matte finishSame medium coverage
Differences: Contains listed fragrance
Very close colour · Matte · Medium coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Contains listed fragrance
Medium confidence· Digital match
Lancôme Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $53 · product priceView at Ulta BeautySephoraCosts $22.01 moreMatches: Near-identical swatch colourSame warm undertoneSame medium coverage
Differences: Natural rather than matte finishNot marketed for normal/oily skin
Looks identical · Natural · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Natural rather than matte finish · Not marketed for normal/oily skin
Retailer shade note: peach undertone
Medium confidence· Digital match
Glossier Stretch Fluid Foundation for Buildable Coverage
Every store that sells this shade · prices as last checked
Sephora$34View at SephoraShowing 12 of 17 matches
The closest shade to Maybelline Fit Me Matte + Poreless Foundation Soft Tan 228 (Light · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
020 Sand
Praline
Light Beige
$8
310
$30
122
$12.99
WN 56 Cashew
$22
1N14
$35
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Estée Lauder Futurist Hydra Rescue Moisturizing Foundation SPF 45 in 2W1 Dawn, against Maybelline Fit Me Matte + Poreless Foundation in Soft Tan 228. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Estée Lauder Futurist Hydra Rescue Moisturizing Foundation SPF 45 in 2W1 Dawn.
9 shared ingredients; weighted similarity 7%. Ingredients only affect results through the filters.
Bobbi Brown Weightless Skin Oil-Controlling Foundation SPF 15 in Golden Beige (W-048), against Maybelline Fit Me Matte + Poreless Foundation in Soft Tan 228. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Bobbi Brown Weightless Skin Oil-Controlling Foundation SPF 15 in Golden Beige (W-048).
9 shared ingredients; weighted similarity 12%. Ingredients only affect results through the filters.
Estée Lauder Futurist Hydra Rescue Moisturizing Foundation SPF 45 2W1 Dawn
SephoraYour shade $11.99 at Ulta Beauty
Bobbi Brown Weightless Skin Oil-Controlling Foundation SPF 15 Golden Beige (W-048)
SephoraYour shade $11.99 at Ulta Beauty
34 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
