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Fit Me Matte + Poreless Foundation Soft Tan 228 dupes and alternatives Maybelline

Light · Warm undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 3 applied

Coverage

Finish

Formulation

Skin type

Preferences

Fragrance-free2No drying alcohol2Vegan1Cruelty-free1Oil-free0With SPF0Mineral0

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Only showing matches with full coverage, in liquid form, without talc.

  • 7 matches have no formulation listed and are not shown.

Closest shade match: NARS Natural Matte Longwear Foundation FIJI

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Maybelline
Soft Tan 228Change shade
Depth and undertone: Light · Warm
Finish and coverage: Matte · Medium coverage
The match
NARS
FIJI
Depth and undertone: Light · Warm
Finish and coverage: Matte · Full coverage
Shade match
96out of 100
Colour
94
Depth
98
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$55SephoraSephora
Costs $43.01 more

Your shade $11.99 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative: Jane Iredale Beyond Matte Liquid Foundation M6

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Maybelline
Soft Tan 228Change shade
Depth and undertone: Light · Warm
Finish and coverage: Matte · Medium coverage
The match
Jane Iredale
M6
Depth and undertone: Light · Warm · peach
Finish and coverage: Matte · Full coverage
Overall match
89out of 100
Shade (Shade match)
95
Finish (Finish & visual result)
81
Wear (Wear & performance)
80
Skin (Skin suitability)
87
Medium confidence· Digital matchWhy it matches
Match price
$54Ulta BeautyUlta Beauty
Costs $42.01 more

Your shade $11.99 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Looking for a concealer in your shade?

The closest shade to Maybelline Fit Me Matte + Poreless Foundation Soft Tan 228 (Light · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Maybelline Fit Me Natural Finish Concealer

    020 Sand

    Maybelline Fit Me Natural Finish Concealer, shade 020 Sand

    • Close colour
    • Fair

    $10.99

    Ulta BeautyView at Ulta Beauty

Closest concealers

  1. NARS Soft Matte Complete Concealer

    Praline

    NARS Soft Matte Complete Concealer, shade Praline

    • Looks identical
    • Light · Warm undertone

    $36

    SephoraView at Sephora
  2. e.l.f. Cosmetics Hydrating Camo Concealer

    Light Beige

    e.l.f. Cosmetics Hydrating Camo Concealer, shade Light Beige

    • Very close colour
    • Light · Warm · golden undertone

    $8

    Ulta BeautyView at Ulta Beauty
  3. Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer

    310

    Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 310

    • Very close colour
    • Light · Warm · yellow undertone

    $30

    SephoraView at Sephora
  4. Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer

    122

    Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer, shade 122

    • Very close colour
    • Light · Warm undertone

    $12.99

    Ulta BeautyView at Ulta Beauty
  5. Clinique Even Better All-Over Concealer + Eraser

    WN 56 Cashew

    Clinique Even Better All-Over Concealer + Eraser, shade WN 56 Cashew

    • Looks identical
    • Light · Neutral · neutral golden undertone

    $22

    SephoraView at Sephora
  6. Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer

    1N14

    Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer, shade 1N14

    • Looks identical
    • Light · Neutral · neutral golden undertone

    $35

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

NARS Natural Matte Longwear Foundation in FIJI, against Maybelline Fit Me Matte + Poreless Foundation in Soft Tan 228. Every attribute compared, with its share of the score.

ComparedYour shadeSoft Tan 228Closest shade matchFIJIScore
Shade match55% of overall96
Colour94#e9ba89#eebb8cVery close colourColour difference 1.5 (0 is identical)
Depth98LightLightSameDepth difference: 1.1
Retailer descriptionNot statedLight mediumNo depth word in one descriptionNot compared
Undertone100WarmWarmSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared81
Finish100MatteMatteSameSame matte finish
Coverage80MediumFullCloseFull coverage rather than medium (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 3 of 5 compared52
Longevity3512-hour wear24-hour wearDifferent24-hour wear claimed against 12-hour wear
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall87
Skin type87Normal, oilyNormal, combination, oilyBoth marketed for normal/​oily skin
Overall match 85/100Shade match 96/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To NARS Natural Matte Longwear Foundation in FIJI.

Same or better

  • Very close colour
  • Same warm undertone
  • Same matte finish
  • Full rather than medium coverage
  • Claims a blurring effect
  • Claims transfer resistance
  • Both claim a lightweight feel
  • No drying alcohol listed

Ingredients (information only, not scored)

7 shared ingredients; weighted similarity 10%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholListed (alcohol denat.)Not listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high
View full match

Why the closest overall alternative works

Jane Iredale Beyond Matte Liquid Foundation in M6, against Maybelline Fit Me Matte + Poreless Foundation in Soft Tan 228. Every attribute compared, with its share of the score.

ComparedYour shadeSoft Tan 228Closest overall alternativeM6Score
Shade match55% of overall95
Colour92#e9ba89#f1be8fVery close colourColour difference 1.9 (0 is identical)
Depth96LightLightSameDepth difference: 2.7
Retailer descriptionNot statedMediumNo depth word in one descriptionNot compared
Undertone100WarmWarm · peachClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared81
Finish100MatteMatteSameSame matte finish
Coverage80MediumFullCloseFull coverage rather than medium (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 2 of 5 compared80
Longevity7012-hour wearLong-wearingSome differenceYour product claims 12-hour wear; the match says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall87
Skin type87Normal, oilyCombination, normal, oilyBoth marketed for normal/​oily skin
Overall match 89/100Shade match 95/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Jane Iredale Beyond Matte Liquid Foundation in M6.

Same or better

  • Very close colour
  • Same warm undertone
  • Same matte finish
  • Full rather than medium coverage
  • Claims a blurring effect
  • Both claim a lightweight feel
  • No drying alcohol listed

Ingredients (information only, not scored)

5 shared ingredients; weighted similarity 12%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholListed (alcohol denat.)Not listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high
View full match

Where to buy

Closest shade match

NARS Natural Matte Longwear Foundation FIJI

Best price
$55SephoraSephora
Costs $43.01 more

Your shade $11.99 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative

Jane Iredale Beyond Matte Liquid Foundation M6

Match price
$54Ulta BeautyUlta Beauty
Costs $42.01 more

Your shade $11.99 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

34 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.