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Fit Me Matte + Poreless Foundation Soft Tan 228 dupes and alternatives Maybelline

Light · Warm undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 3 applied

Coverage

Finish

Formulation

Skin type

Preferences

Fragrance-free1No drying alcohol0Vegan1Cruelty-free0Oil-free, applied. RemoveWith SPF0Mineral0

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Only showing matches in liquid form, oil-free, without talc.

  • 7 matches have no formulation listed and are not shown.
  • 33 matches have no oil-free claim listed and are not shown.

Closest shade matchClosest overall alternative: Urban Decay Face Bond Self Setting Waterproof Foundation 15

The equivalent shade and the most similar foundation overall.

Your shade
Maybelline
Soft Tan 228Change shade
Depth and undertone: Light · Warm
Finish and coverage: Matte · Medium coverage
The match
Urban Decay
15
Depth and undertone: Light · Warm
Finish and coverage: Matte · Medium coverage
Overall match
89out of 100
Shade (Shade match)
96
Finish (Finish & visual result)
89
Wear (Wear & performance)
68
Skin (Skin suitability)
87
Shade match
96out of 100
Colour
94
Depth
99
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$40SephoraSephora
Costs $28.01 more

Your shade $11.99 at Ulta Beauty

SephoraView at Sephora

Looking for a concealer in your shade?

The closest shade to Maybelline Fit Me Matte + Poreless Foundation Soft Tan 228 (Light · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Maybelline Fit Me Natural Finish Concealer

    020 Sand

    Maybelline Fit Me Natural Finish Concealer, shade 020 Sand

    • Close colour
    • Fair

    $10.99

    Ulta BeautyView at Ulta Beauty

Closest concealers

  1. NARS Soft Matte Complete Concealer

    Praline

    NARS Soft Matte Complete Concealer, shade Praline

    • Looks identical
    • Light · Warm undertone

    $36

    SephoraView at Sephora
  2. e.l.f. Cosmetics Hydrating Camo Concealer

    Light Beige

    e.l.f. Cosmetics Hydrating Camo Concealer, shade Light Beige

    • Very close colour
    • Light · Warm · golden undertone

    $8

    Ulta BeautyView at Ulta Beauty
  3. Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer

    310

    Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 310

    • Very close colour
    • Light · Warm · yellow undertone

    $30

    SephoraView at Sephora
  4. Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer

    122

    Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer, shade 122

    • Very close colour
    • Light · Warm undertone

    $12.99

    Ulta BeautyView at Ulta Beauty
  5. Clinique Even Better All-Over Concealer + Eraser

    WN 56 Cashew

    Clinique Even Better All-Over Concealer + Eraser, shade WN 56 Cashew

    • Looks identical
    • Light · Neutral · neutral golden undertone

    $22

    SephoraView at Sephora
  6. Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer

    1N14

    Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer, shade 1N14

    • Looks identical
    • Light · Neutral · neutral golden undertone

    $35

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Urban Decay Face Bond Self Setting Waterproof Foundation in 15, against Maybelline Fit Me Matte + Poreless Foundation in Soft Tan 228. Every attribute compared, with its share of the score.

ComparedYour shadeSoft Tan 228Closest match15Score
Shade match55% of overall96
Colour94#e9ba89#efba89Very close colourColour difference 1.7 (0 is identical)
Depth99LightLightSameDepth difference: 0.9
Retailer descriptionNot statedLight mediumNo depth word in one descriptionNot compared
Undertone100WarmWarmSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared89
Finish100MatteMatteSameSame matte finish
Coverage100MediumMediumSameSame medium coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 3 of 5 compared68
Longevity7012-hour wearLong-wearingSome differenceYour product claims 12-hour wear; the match says long-wearing without hours
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall87
Skin type87Normal, oilyNormal, combination, oilyBoth marketed for normal/​oily skin
Overall match 89/100Shade match 96/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Urban Decay Face Bond Self Setting Waterproof Foundation in 15.

Same or better

  • Very close colour
  • Same warm undertone
  • Same matte finish
  • Same medium coverage
  • Claims a blurring effect
  • Claims transfer resistance
  • Both claim a lightweight feel

Ingredients (information only, not scored)

9 shared ingredients; weighted similarity 17%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholListed (alcohol denat.)Listed (alcohol denat.)
SPFNot listedNot listed
OverlapWater-based vs silicone-based; silicone high vs high
View full match

Where to buy 15

Best price
$40SephoraSephora
Costs $28.01 more

Your shade $11.99 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

34 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.