Fit Me Matte + Poreless Foundation Sun Beige 310 dupes and alternatives Maybelline
Light medium · Neutral · neutral golden undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Only showing matches with medium coverage, in liquid form, without talc or silicones.
- 11 matches have no formulation listed and are not shown.
- 1 match has no ingredient list listed and is not shown.
Closest shade match: Laura Mercier Real Flawless Weightless Perfecting Waterproof Foundation 4N1 Ginger
The equivalent shade: scored on colour, depth and undertone only.
Sun Beige 310Change shade
- Fair Porcelain 102
- Fair Ivory 105
- Porcelain 110
- Natural Ivory 112
- Ivory 115
- Light Beige 118
- Classic Ivory 120
- Creamy Beige 122
- Soft Sand 124
- Nude Beige 125
- Warm Nude 128
- Buff Beige 130
- Natural Beige 220
- True Beige 222
- Soft Tan 228
- Natural Buff 230
- Pure Beige 235
- Rich Tan 238
- Light Honey 242
- Classic Beige 245
- Sun Beige 310current shade
- Golden 312
- Natural Tan 320
- Warm Honey 322
- Toffee 330
- Golden Caramel 332
- Warm Sun 334
- Classic Tan 335
- Spicy Brown 338
- Cappuccino 340
- Coconut 355
- Warm Coconut 356
- Latte 358
- Mocha 360
- Truffle 362
- Nutmeg 365
- Deep Golden 368
- Deep Bronze 370
- Java 375
- Espresso 380

- Shade match
- 94out of 100
- Colour
- 96
- Depth
- 97
- Undertone
- 85
Your shade $11.99 at Ulta Beauty
Where to buy 4N1 Ginger
Laura Mercier Real Flawless Weightless Perfecting Waterproof Foundation
Every store that sells this shade · prices as last checked
Closest overall alternative: RMS Beauty ReEvolve Natural Finish Foundation 33.5
The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
Sun Beige 310Change shade
- Fair Porcelain 102
- Fair Ivory 105
- Porcelain 110
- Natural Ivory 112
- Ivory 115
- Light Beige 118
- Classic Ivory 120
- Creamy Beige 122
- Soft Sand 124
- Nude Beige 125
- Warm Nude 128
- Buff Beige 130
- Natural Beige 220
- True Beige 222
- Soft Tan 228
- Natural Buff 230
- Pure Beige 235
- Rich Tan 238
- Light Honey 242
- Classic Beige 245
- Sun Beige 310current shade
- Golden 312
- Natural Tan 320
- Warm Honey 322
- Toffee 330
- Golden Caramel 332
- Warm Sun 334
- Classic Tan 335
- Spicy Brown 338
- Cappuccino 340
- Coconut 355
- Warm Coconut 356
- Latte 358
- Mocha 360
- Truffle 362
- Nutmeg 365
- Deep Golden 368
- Deep Bronze 370
- Java 375
- Espresso 380
- Overall match
- 85out of 100
- Shade (Shade match)
- 93
- Finish (Finish & visual result)
- 70
- Wear (Wear & performance)
- 80
- Skin (Skin suitability)
- 76
Your shade $11.99 at Ulta Beauty · product price; shade not separately priced
Where to buy 33.5
RMS Beauty ReEvolve Natural Finish Foundation
Every store that sells this shade · prices as last checked
Looking for a concealer in your shade?
The closest shade to Maybelline Fit Me Matte + Poreless Foundation Sun Beige 310 (Light medium · Neutral · neutral golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
From the same range
030 Honey
Maybelline Fit Me Natural Finish Concealer, shade 030 Honey
- Very close colour
- Light medium · Warm undertone
$10.99
Closest concealers

NC20
MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NC20
- Looks identical
- Light medium · Neutral · neutral golden undertone
$30

Sucre D'orge
NARS Soft Matte Complete Concealer, shade Sucre D'orge
- Looks identical
- Light medium · Warm · peach undertone
$36
8.5 Medium-Tan
Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 8.5 Medium-Tan
- Looks identical
- Light medium · Warm undertone
$36

330
Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 330
- Very close colour
- Light medium · Warm undertone
$30
Tan Neutral
e.l.f. Cosmetics Hydrating Camo Concealer, shade Tan Neutral
- Very close colour
- Light medium · Neutral undertone
$8

Tone 6.8 W
Kosas Revealer Super Creamy + Brightening Concealer, shade Tone 6.8 W
- Very close colour
- Light medium · Warm · peach undertone
$32
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Laura Mercier Real Flawless Weightless Perfecting Waterproof Foundation in 4N1 Ginger, against Maybelline Fit Me Matte + Poreless Foundation in Sun Beige 310. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
If you switch
To Laura Mercier Real Flawless Weightless Perfecting Waterproof Foundation in 4N1 Ginger.
Same or better
- Near-identical swatch colour
- Same neutral undertone
- Same medium coverage
- Claims a blurring effect
- Both claim 12-hour wear
- Claims not settling into lines
- Claims colour stability
- Both claim a lightweight feel
- No drying alcohol listed
Different
- Natural finish instead of matte
Ingredients (information only, not scored)
3 shared ingredients; weighted similarity 3%. Ingredients only affect results through the filters.
Why the closest overall alternative works
RMS Beauty ReEvolve Natural Finish Foundation in 33.5, against Maybelline Fit Me Matte + Poreless Foundation in Sun Beige 310. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
If you switch
To RMS Beauty ReEvolve Natural Finish Foundation in 33.5.
Same or better
- Near-identical swatch colour
- Similar undertone (warm vs neutral)
- Same medium coverage
- Claims a blurring effect
- Both claim 12-hour wear
- No drying alcohol listed
Different
- Natural finish instead of matte
- Does not claim a lightweight feel
Ingredients (information only, not scored)
6 shared ingredients; weighted similarity 4%. Ingredients only affect results through the filters.
Where to buy
Closest shade match
Laura Mercier Real Flawless Weightless Perfecting Waterproof Foundation 4N1 Ginger
Your shade $11.99 at Ulta Beauty
Closest overall alternative
RMS Beauty ReEvolve Natural Finish Foundation 33.5
Your shade $11.99 at Ulta Beauty · product price; shade not separately priced
How these matches are scored
34 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.