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Fit Me Matte + Poreless Foundation Warm Coconut 356 dupes and alternatives Maybelline

Tan · Warm undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 3 applied

Finish

Formulation

  • Liquid0
  • Stick0
  • Powder0
  • Serum0

Skin type

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Only showing matches with buildable coverage, with a matte finish, vegan.

  • 1 match has no finish listed and is not shown.
  • 22 matches have no vegan claim listed and are not shown.

Closest shade matchClosest overall alternative: R.E.M. Beauty Sweetener Foundation tan 9 w

The equivalent shade and the most similar foundation overall.

Overall match
81out of 100
Shade (Shade match)
96
Finish (Finish & visual result)
89
Wear (Wear & performance)
40
Skin (Skin suitability)
0
Shade match
96out of 100
Colour
94
Depth
99
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$35Ulta BeautyUlta Beauty
Costs $23.01 more

Your shade $11.99 at Ulta Beauty · product price; shade not separately priced

Looking for a concealer in your shade?

The closest shade to Maybelline Fit Me Matte + Poreless Foundation Warm Coconut 356 (Tan · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Maybelline Fit Me Natural Finish Concealer

    050 Café

    Maybelline Fit Me Natural Finish Concealer, shade 050 Café

    • Very close colour
    • Tan

    $10.99

Closest concealers

  1. Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Salted Caramel 7.3 Golden

    Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Salted Caramel 7.3 Golden

    • Looks identical
    • Tan · Warm · golden undertone

    $31

  2. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NW43

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NW43

    • Very close colour
    • Tan · Warm · peach undertone

    $30

  3. NARS Soft Matte Complete Concealer

    Chocolat

    NARS Soft Matte Complete Concealer, shade Chocolat

    • Very close colour
    • Deep tan · Warm undertone

    $36

  4. Dior Forever Skin Correct Full-Coverage Concealer

    6 Neutral

    Dior Forever Skin Correct Full-Coverage Concealer, shade 6 Neutral

    • Looks identical
    • Tan · Neutral undertone

    $42

  5. NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum

    Deep Golden

    NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum, shade Deep Golden

    • Close colour
    • Tan · Warm · golden undertone

    $12

  6. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Butterscotch

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Butterscotch

    • Close colour
    • Tan · Warm · golden undertone

    $36

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

R.E.M. Beauty Sweetener Foundation in tan 9 w, against Maybelline Fit Me Matte + Poreless Foundation in Warm Coconut 356. Every attribute compared, with its share of the score.

ComparedYour shadeWarm Coconut 356Closest matchtan 9 wScore
Shade match55% of overall96
Colour94#b56f43#b96f46Very close colourColour difference 1.5 (0 is identical)
Depth99TanTanSameDepth difference: 0.8
Retailer descriptionNot statedDeep tanNo depth word in one descriptionNot compared
Undertone100WarmWarmSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared89
Finish100MatteMatteSameSame matte finish
Coverage100MediumBuildableCloseBuildable coverage rather than medium (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 3 of 5 compared40
Longevity4012-hour wearNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall0
Skin type0Normal, oilyCombinationMarketed for different skin types
Overall match 81/100Shade match 96/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To R.E.M. Beauty Sweetener Foundation in tan 9 w.

Same or better

  • Very close colour
  • Same warm undertone
  • Same matte finish
  • Buildable rather than medium coverage
  • Claims a blurring effect
  • Claims not settling into lines
  • No drying alcohol listed

Different

  • No long-wear claim
  • Does not claim a lightweight feel
  • Not marketed for normal/oily skin

Ingredients (information only, not scored)

2 shared ingredients; weighted similarity 2%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholListed (alcohol denat.)Not listed
SPFNot listedNot listed
OverlapWater-based vs silicone-based; silicone high vs high

Where to buy tan 9 w

Match price
$35Ulta BeautyUlta Beauty
Costs $23.01 more

Your shade $11.99 at Ulta Beauty · product price; shade not separately priced

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.