Medium · Warm undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
Finish
Formulation
Skin type
Preferences
Avoid an ingredient
5 of 32 matches
Only showing matches in liquid form, oil-free, without talc.
The equivalent shade and the most similar foundation overall.
SephoraYour shade $11.99 at Ulta Beauty
Too Faced Born This Way Soft Matte Foundation
Every store that sells this shade · prices as last checked
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
SephoraCosts $28.01 moreMatches: Very close colourSame matte finishSame medium coverage
Differences: Olive rather than warm undertone
Very close colour · Matte · Medium coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Olive rather than warm undertone
Retailer shade note: medium olive
High confidence· Digital match
Urban Decay Face Bond Self Setting Waterproof Foundation
Every store that sells this shade · prices as last checked
Sephora$40View at Sephora
Ulta Beautyfrom $40 · product priceView at Ulta Beauty
Macy's$40View at Macy'sUlta Beauty(product price)Costs $36.01 moreMatches: Very close colourSimilar undertone (neutral vs warm)Same matte finish
No material differences in the data we have.
Very close colour · Matte · Medium coverage
Ingredients (not scored): 16% ingredient overlap
Medium confidence· Digital match
Too Faced Born This Way Soft Matte Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $48 · product priceView at Ulta BeautyMacy's$48View at Macy'sSephoraCosts $28.01 moreMatches: Very close colourSame matte finishSame medium coverage
Differences: Neutral rather than warm undertone
Very close colour · Matte · Medium coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Neutral rather than warm undertone
Retailer shade note: medium neutral
High confidence· Digital match
Urban Decay Face Bond Self Setting Waterproof Foundation
Every store that sells this shade · prices as last checked
Sephora$40View at SephoraUlta Beautyfrom $40 · product priceView at Ulta BeautyMacy's$40View at Macy'sSephoraCosts $28.01 moreMatches: Very close colourSame matte finishSame medium coverage
Differences: Neutral rather than warm undertone
Very close colour · Matte · Medium coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Neutral rather than warm undertone
Retailer shade note: medium neutral
Medium confidence· Digital match
Urban Decay Face Bond Self Setting Waterproof Foundation
Every store that sells this shade · prices as last checked
Sephora$40View at SephoraUlta Beautyfrom $40 · product priceView at Ulta BeautyMacy's$40View at Macy'sThe closest shade to Maybelline Fit Me Matte + Poreless Foundation Warm Sun 334 (Medium · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
045 Tan
NC44
$30
Maple 8.5
$39
Tone 7.5 W
$32
11.5
$42
430
$30
Brittle 6.5 Golden
$31
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Too Faced Born This Way Soft Matte Foundation in Golden Beige, against Maybelline Fit Me Matte + Poreless Foundation in Warm Sun 334. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Too Faced Born This Way Soft Matte Foundation in Golden Beige.
9 shared ingredients; weighted similarity 16%. Ingredients only affect results through the filters.
SephoraYour shade $11.99 at Ulta Beauty
32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
