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Instant Age Rewind Eraser Dark Circle Treatment Concealer 095 dupes and alternatives Maybelline

Very fair · Cool undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Finish

Formulation

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Fragrance-free2No drying alcohol2Vegan0Cruelty-free0Oil-free0With SPF0Mineral0
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Only showing matches with full coverage, without dimethicone.

  • 6 matches have no coverage listed and are not shown.

Closest shade matchClosest overall alternative: IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer 10.5 Light

The equivalent shade and the most similar concealer overall.

Your shade
Maybelline
095Change shade
Depth and undertone: Very fair · Cool
Finish and coverage: Radiant finish
The match
IT Cosmetics
10.5 Light
Depth and undertone: Very fair · Cool
Finish and coverage: Natural · Full coverage
Overall match
67out of 100
Shade (Shade match)
72
Finish (Finish & visual result)
56
Wear (Wear & performance)
64
Skin (Skin suitability)
68
Shade match
72out of 100
Colour
53
Depth
100
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$30SephoraSephora
Costs $17.01 more

Your shade $12.99 at Ulta Beauty

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 56
    $30SephoraSephoraCosts $17.01 more

    Matches: Claims long-wearingBoth claim not settling into lines

    Differences: Noticeably different swatch colourSlightly deeperNeutral rather than cool undertone

    Score details
    Shade match
    56
    Finish & visual result
    56
    Wear & performance
    64
    Skin suitability
    68

    Slight colour difference · Natural · Full coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Noticeably different swatch colour · Slightly deeper · Neutral rather than cool undertone · Natural rather than radiant finish

    Retailer shade note: for neutral undertones

    Medium confidence· Digital match

    View match

Looking for a foundation in your shade?

The closest shade to Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer 095 (Very fair · Cool undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Maybelline Instant Age Rewind Eraser Treatment Foundation

    110

    Maybelline Instant Age Rewind Eraser Treatment Foundation, shade 110

    • Nearest in this range
    • Very fair · Warm undertone

    $12.98

Closest foundations

  1. TIRTIR Mask Fit AI Filter Cushion

    11C COOL ROSY

    TIRTIR Mask Fit AI Filter Cushion, shade 11C COOL ROSY

    • Looks identical
    • Very fair · Cool undertone

    $25

  2. LIXR Beauty Multi-Use Cream-to-Powder Concealer & Foundation Stick

    Farro 1C

    LIXR Beauty Multi-Use Cream-to-Powder Concealer & Foundation Stick, shade Farro 1C

    • Looks identical
    • Very fair · Cool undertone

    $36

  3. Rare Beauty True to Myself Natural Matte Longwear Foundation

    3 Fair Cool

    Rare Beauty True to Myself Natural Matte Longwear Foundation, shade 3 Fair Cool

    • Very close colour
    • Very fair · Cool undertone

    $38

  4. Hourglass Vanish Seamless Finish Foundation Stick

    1 Blanc

    Hourglass Vanish Seamless Finish Foundation Stick, shade 1 Blanc

    • Very close colour
    • Very fair · Cool undertone

    $49

  5. Tower 28 Beauty SunnyDays Skin Tint

    05 Fairfax

    Tower 28 Beauty SunnyDays Skin Tint, shade 05 Fairfax

    • Very close colour
    • Very fair · Cool · pink undertone

    $32

  6. Refy Skin Base Hydrating Gel Skin Tint

    110C

    Refy Skin Base Hydrating Gel Skin Tint, shade 110C

    • Very close colour
    • Very fair · Cool undertone

    $40

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer in 10.5 Light, against Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer in 095. Every attribute compared, with its share of the score.

ComparedYour shade095Closest match10.5 LightScore
Shade match55% of overall72
Colour53#f7e0da#f7dec8Slight colour differenceColour difference 7.0 (0 is identical)
Depth100Very fairVery fairSameDepth difference: 0.1
Retailer descriptionVery fairNot statedNo depth word in one descriptionNot compared
Undertone100CoolCoolSamefrom retailer shade descriptions
Finish & visual result25% of overall · 1 of 4 compared56
Finish56RadiantNaturalSome differenceNatural finish rather than radiant
Coveragenot comparableNot listedFullNot comparedCoverage not listed for one product
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared64
Longevity40Not listedLong-wearingSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall68
Skin type68SensitiveNormal, dry, combination, oily, sensitiveBoth marketed for sensitive skin
Overall match 67/100Shade match 72/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer in 10.5 Light.

Same or better

  • Same cool undertone
  • Claims long-wearing
  • Both claim not settling into lines

Different

  • Visible colour difference
  • Natural finish instead of radiant

Ingredients (information only, not scored)

11 shared ingredients; weighted similarity 8%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconeOil-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs oil-based; silicone high vs high

Where to buy 10.5 Light

Best price
$30SephoraSephora
Costs $17.01 more

Your shade $12.99 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.