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Instant Age Rewind Eraser Dark Circle Treatment Concealer 095 dupes and alternatives Maybelline

Very fair · Cool undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Only showing matches made for normal skin, with full coverage, vegan.

  • 6 matches have no coverage listed and are not shown.
  • 4 matches have no skin type listed and are not shown.
  • 20 matches have no vegan claim listed and are not shown.

Closest shade match: Tarte Shape Tape Full Coverage Matte Concealer 8B porcelain beige

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Maybelline
095Change shade
Depth and undertone: Very fair · Cool
Finish and coverage: Radiant finish
The match
Tarte
8B porcelain beige
Depth and undertone: Very fair · Cool · pink
Finish and coverage: Matte · Full coverage
Shade match
83out of 100
Colour
71
Depth
99
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$32SephoraSephora
Costs $19.01 more

Your shade $12.99 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative: Too Faced Born This Way Super Coverage Multi-Use Concealer Marshmallow

The most similar concealer overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Maybelline
095Change shade
Depth and undertone: Very fair · Cool
Finish and coverage: Radiant finish
The match
Too Faced
Marshmallow
Depth and undertone: Very fair · Cool · rosy
Finish and coverage: Natural · Full coverage
Overall match
64out of 100
Shade (Shade match)
75
Finish (Finish & visual result)
56
Wear (Wear & performance)
59
Skin (Skin suitability)
0
Best price
$36SephoraSephora
Costs $23.01 more

Your shade $12.99 at Ulta Beauty

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 72
    $36SephoraSephoraCosts $23.01 more

    Matches: Same cool undertoneClaims long-wearingBoth claim not settling into lines

    Differences: Noticeably different swatch colourNatural rather than radiant finishNot marketed for sensitive skin

    Score details
    Shade match
    72
    Finish & visual result
    56
    Wear & performance
    59
    Skin suitability
    0

    Slight colour difference · Natural · Full coverage

    Ingredients (not scored): 24% ingredient overlap

    Differences: Noticeably different swatch colour · Natural rather than radiant finish · Not marketed for sensitive skin

    Retailer shade note: very fair with rosy undertones

    Medium confidence· Digital match

    View match
  2. Shade match 67
    $36SephoraSephoraCosts $23.01 more

    Matches: Claims long-wearingBoth claim not settling into linesClaims a lightweight feel

    Differences: Noticeably different swatch colourNeutral rather than cool undertoneNatural rather than radiant finish

    Score details
    Shade match
    67
    Finish & visual result
    56
    Wear & performance
    59
    Skin suitability
    0

    Slight colour difference · Natural · Full coverage

    Ingredients (not scored): 24% ingredient overlap

    Differences: Noticeably different swatch colour · Neutral rather than cool undertone · Natural rather than radiant finish · Not marketed for sensitive skin

    Retailer shade note: fairest with neutral to rosy undertones

    Medium confidence· Digital match

    View match
  3. #5 · Tarte

    Shape Tape Full Coverage Matte Concealer

    12B fair beige
    Shade match 79
    $32SephoraSephoraCosts $19.01 more

    Matches: Same cool undertoneClaims a blurring effectClaims 16-hour wear

    Differences: Slightly deeperMatte rather than radiant finishNot marketed for sensitive skin

    Score details
    Shade match
    79
    Finish & visual result
    20
    Wear & performance
    64
    Skin suitability
    0

    Slight colour difference · Matte · Full coverage

    Ingredients (not scored): 28% ingredient overlap

    Differences: Slightly deeper · Matte rather than radiant finish · Not marketed for sensitive skin · Contains listed fragrance

    Retailer shade note: fair skin with cool, pink undertones

    Medium confidence· Digital match

    View match

Looking for a foundation in your shade?

The closest shade to Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer 095 (Very fair · Cool undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Maybelline Instant Age Rewind Eraser Treatment Foundation

    110

    Maybelline Instant Age Rewind Eraser Treatment Foundation, shade 110

    • Nearest in this range
    • Very fair · Warm undertone

    $12.98

Closest foundations

  1. TIRTIR Mask Fit AI Filter Cushion

    11C COOL ROSY

    TIRTIR Mask Fit AI Filter Cushion, shade 11C COOL ROSY

    • Looks identical
    • Very fair · Cool undertone

    $25

  2. LIXR Beauty Multi-Use Cream-to-Powder Concealer & Foundation Stick

    Farro 1C

    LIXR Beauty Multi-Use Cream-to-Powder Concealer & Foundation Stick, shade Farro 1C

    • Looks identical
    • Very fair · Cool undertone

    $36

  3. Rare Beauty True to Myself Natural Matte Longwear Foundation

    3 Fair Cool

    Rare Beauty True to Myself Natural Matte Longwear Foundation, shade 3 Fair Cool

    • Very close colour
    • Very fair · Cool undertone

    $38

  4. Hourglass Vanish Seamless Finish Foundation Stick

    1 Blanc

    Hourglass Vanish Seamless Finish Foundation Stick, shade 1 Blanc

    • Very close colour
    • Very fair · Cool undertone

    $49

  5. Tower 28 Beauty SunnyDays Skin Tint

    05 Fairfax

    Tower 28 Beauty SunnyDays Skin Tint, shade 05 Fairfax

    • Very close colour
    • Very fair · Cool · pink undertone

    $32

  6. Refy Skin Base Hydrating Gel Skin Tint

    110C

    Refy Skin Base Hydrating Gel Skin Tint, shade 110C

    • Very close colour
    • Very fair · Cool undertone

    $40

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Tarte Shape Tape Full Coverage Matte Concealer in 8B porcelain beige, against Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer in 095. Every attribute compared, with its share of the score.

ComparedYour shade095Closest shade match8B porcelain beigeScore
Shade match55% of overall83
Colour71#f7e0da#f8dccbClose colourColour difference 4.8 (0 is identical)
Depth99Very fairVery fairSameDepth difference: 0.6
Retailer descriptionVery fairVery fairBoth described as very fairThe retailers describe the same depth
Undertone100CoolCool · pinkClosefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared20
Finish12RadiantMatteDifferentMatte finish rather than radiant
Coveragenot comparableNot listedFullNot comparedCoverage not listed for one product
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 2 of 5 compared64
Longevity40Not listed16-hour wearSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall0
Skin type0SensitiveNormal, combination, oilyMarketed for different skin types
Overall match 60/100Shade match 83/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Tarte Shape Tape Full Coverage Matte Concealer in 8B porcelain beige.

Same or better

  • Same cool undertone
  • Claims a blurring effect
  • Claims 16-hour wear
  • Both claim not settling into lines

Different

  • Small colour difference on the swatch
  • Matte finish instead of radiant
  • Not marketed for sensitive skin
  • Fragrance is listed in the formula

Ingredients (information only, not scored)

13 shared ingredients; weighted similarity 28%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedListed (benzyl salicylate)
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high

Why the closest overall alternative works

Too Faced Born This Way Super Coverage Multi-Use Concealer in Marshmallow, against Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer in 095. Every attribute compared, with its share of the score.

ComparedYour shade095Closest overall alternativeMarshmallowScore
Shade match55% of overall75
Colour60#f7e0da#f7d6c2Slight colour differenceColour difference 6.2 (0 is identical)
Depth95Very fairVery fairSameDepth difference: 3.1
Retailer descriptionVery fairVery fairBoth described as very fairThe retailers describe the same depth
Undertone100CoolCool · rosyClosefrom retailer shade descriptions
Finish & visual result25% of overall · 1 of 4 compared56
Finish56RadiantNaturalSome differenceNatural finish rather than radiant
Coveragenot comparableNot listedFullNot comparedCoverage not listed for one product
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared59
Longevity40Not listedLong-wearingSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall0
Skin type0SensitiveNormal, dry, combinationMarketed for different skin types
Overall match 64/100Shade match 75/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Too Faced Born This Way Super Coverage Multi-Use Concealer in Marshmallow.

Same or better

  • Same cool undertone
  • Claims long-wearing
  • Both claim not settling into lines
  • Claims a lightweight feel

Different

  • Visible colour difference
  • Natural finish instead of radiant
  • Not marketed for sensitive skin

Ingredients (information only, not scored)

10 shared ingredients; weighted similarity 24%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high

Where to buy

Closest shade match

Tarte Shape Tape Full Coverage Matte Concealer 8B porcelain beige

Best price
$32SephoraSephora
Costs $19.01 more

Your shade $12.99 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative

Too Faced Born This Way Super Coverage Multi-Use Concealer Marshmallow

Best price
$36SephoraSephora
Costs $23.01 more

Your shade $12.99 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.