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Instant Age Rewind Eraser Dark Circle Treatment Concealer 100 dupes and alternatives Maybelline

Very fair · Warm undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Finish

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Fragrance-free9No drying alcohol7Vegan3Cruelty-free0Oil-free0With SPF0Mineral0
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Only showing matches made for sensitive skin, without talc.

  • 3 matches have no skin type listed and are not shown.

Closest shade match: Laura Mercier Real Flawless Weightless Perfecting Serum Concealer 0W1

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Maybelline
100Change shade
Depth and undertone: Very fair · Warm
Finish and coverage: Radiant finish
The match
Laura Mercier
0W1
Depth and undertone: Fair · Warm
Finish and coverage: Natural · Medium coverage
Shade match
91out of 100
Colour
86
Depth
92
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$34SephoraSephora
Costs $21.01 more

Your shade $12.99 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative: L'Oréal Paris True Match Radiant Serum Concealer N2

The most similar concealer overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Maybelline
100Change shade
Depth and undertone: Very fair · Warm
Finish and coverage: Radiant finish
The match
L'Oréal Paris
N2
Depth and undertone: Very fair · Neutral
Finish and coverage: Radiant finish
Overall match
78out of 100
Shade (Shade match)
81
Finish (Finish & visual result)
78
Wear (Wear & performance)
59
Skin (Skin suitability)
100
Match price
$16.99Ulta BeautyUlta Beauty
Costs $4 more

Your shade $12.99 at Ulta Beauty · product price; shade not separately priced

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · L'Oréal Paris

    True Match Radiant Serum Concealer

    W3
    Shade match 74
    $16.99Ulta BeautyUlta Beauty(product price)Costs $4 more

    Matches: Very close colourSame radiant finishClaims a skin-like finish

    Differences: Slightly cooler undertoneContains drying alcohol

    Score details
    Shade match
    74
    Finish & visual result
    78
    Wear & performance
    59
    Skin suitability
    100

    Very close colour · Radiant finish

    Ingredients (not scored): 23% ingredient overlap

    Differences: Slightly cooler undertone · Contains drying alcohol

    Medium confidence· Digital match

    View match
  2. #4 · Maybelline

    Fit Me Natural Finish Concealer

    011 Vanilla
    Shade match 87
    $10.99Ulta BeautyUlta Beauty(product price)$2 less (15%)

    Matches: Very close colourClaims a lightweight feel

    Differences: Natural rather than radiant finishDoes not claim not settling into lines

    Score details
    Shade match
    87
    Finish & visual result
    56
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Natural finish

    Ingredients (not scored): 17% ingredient overlap

    Differences: Natural rather than radiant finish · Does not claim not settling into lines

    Low confidence· Digital match

    View match
  3. Shade match 83
    $30SephoraSephoraCosts $17.01 more

    Matches: Very close colourClaims long-wearingBoth claim not settling into lines

    Differences: Neutral rather than warm undertoneNatural rather than radiant finish

    Score details
    Shade match
    83
    Finish & visual result
    56
    Wear & performance
    64
    Skin suitability
    68

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Neutral rather than warm undertone · Natural rather than radiant finish

    Retailer shade note: for neutral undertones

    Medium confidence· Digital match

    View match
  4. #6 · Maybelline

    Fit Me Natural Finish Concealer

    015 Light
    Shade match 81
    $10.99Ulta BeautyUlta Beauty$2 less (15%)

    Matches: Claims a lightweight feel

    Differences: Natural rather than radiant finishDoes not claim not settling into lines

    Score details
    Shade match
    81
    Finish & visual result
    56
    Wear & performance
    40
    Skin suitability
    100

    Close colour · Natural finish

    Ingredients (not scored): 17% ingredient overlap

    Differences: Natural rather than radiant finish · Does not claim not settling into lines

    Low confidence· Digital match

    View match
  5. #7 · Maybelline

    Fit Me Natural Finish Concealer

    005 Ivory
    Shade match 77
    $10.99Ulta BeautyUlta Beauty(product price)$2 less (15%)

    Matches: Claims a lightweight feel

    Differences: Natural rather than radiant finishDoes not claim not settling into lines

    Score details
    Shade match
    77
    Finish & visual result
    56
    Wear & performance
    40
    Skin suitability
    100

    Close colour · Natural finish

    Ingredients (not scored): 17% ingredient overlap

    Differences: Natural rather than radiant finish · Does not claim not settling into lines

    Low confidence· Digital match

    View match
  6. Shade match 73
    $30SephoraSephoraCosts $17.01 more

    Matches: Claims long-wearingBoth claim not settling into lines

    Differences: Slightly deeperNeutral rather than warm undertoneNatural rather than radiant finish

    Score details
    Shade match
    73
    Finish & visual result
    56
    Wear & performance
    64
    Skin suitability
    68

    Close colour · Natural · Full coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Slightly deeper · Neutral rather than warm undertone · Natural rather than radiant finish

    Retailer shade note: for neutral undertones

    Medium confidence· Digital match

    View match
  7. Shade match 68
    $30SephoraSephoraCosts $17.01 more

    Matches: Claims long-wearingBoth claim not settling into lines

    Differences: Slightly cooler undertoneNatural rather than radiant finish

    Score details
    Shade match
    68
    Finish & visual result
    56
    Wear & performance
    64
    Skin suitability
    68

    Close colour · Natural · Full coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Slightly cooler undertone · Natural rather than radiant finish

    Retailer shade note: for cool undertones

    Medium confidence· Digital match

    View match

Looking for a foundation in your shade?

The closest shade to Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer 100 (Very fair · Warm undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Maybelline Instant Age Rewind Eraser Treatment Foundation

    118

    Maybelline Instant Age Rewind Eraser Treatment Foundation, shade 118

    • Looks identical
    • Very fair · Warm undertone

    $12.98

Closest foundations

  1. J.Cat Beauty Perfextion Long Wearing Foundation

    Porcelain

    J.Cat Beauty Perfextion Long Wearing Foundation, shade Porcelain

    • Looks identical
    • Very fair · Warm undertone

    $3.89

  2. Dior Forever Skin Wear Blurring Natural Matte Foundation

    1W Warm

    Dior Forever Skin Wear Blurring Natural Matte Foundation, shade 1W Warm

    • Looks identical
    • Very fair · Warm undertone

    $60

  3. Sephora Collection Best Skin Ever Liquid Foundation

    08Y

    Sephora Collection Best Skin Ever Liquid Foundation, shade 08Y

    • Looks identical
    • Very fair · Warm · yellow undertone

    $24

  4. IT Cosmetics CC+ Cream Illumination SPF 50+

    Light

    IT Cosmetics CC+ Cream Illumination SPF 50+, shade Light

    • Looks identical
    • Very fair · Warm undertone

    $39

  5. Maybelline Fit Me Matte + Poreless Foundation

    Light Beige 118

    Maybelline Fit Me Matte + Poreless Foundation, shade Light Beige 118

    • Looks identical
    • Very fair · Warm undertone

    $11.99

  6. Milani Conceal + Perfect 2-in-1 Foundation

    Light Natural

    Milani Conceal + Perfect 2-in-1 Foundation, shade Light Natural

    • Looks identical
    • Very fair · Warm undertone

    $12.99

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Laura Mercier Real Flawless Weightless Perfecting Serum Concealer in 0W1, against Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer in 100. Every attribute compared, with its share of the score.

ComparedYour shade100Closest shade match0W1Score
Shade match55% of overall91
Colour86#f9d7b8#f5ceb1Very close colourColour difference 2.8 (0 is identical)
Depth92Very fairFairCloseDepth difference: 3.8
Retailer descriptionVery fairVery fairBoth described as very fairThe retailers describe the same depth
Undertone100WarmWarmSamefrom retailer shade descriptions
Finish & visual result25% of overall · 1 of 4 compared56
Finish56RadiantNaturalSome differenceNatural finish rather than radiant
Coveragenot comparableNot listedMediumNot comparedCoverage not listed for one product
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared59
Longevity40Not listed16-hour wearSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall68
Skin type68SensitiveDry, normal, combination, oily, sensitiveBoth marketed for sensitive skin
Overall match 76/100Shade match 91/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Laura Mercier Real Flawless Weightless Perfecting Serum Concealer in 0W1.

Same or better

  • Very close colour
  • Same warm undertone
  • Claims 16-hour wear
  • Both claim not settling into lines
  • Claims a lightweight feel

Different

  • Natural finish instead of radiant

Ingredients (information only, not scored)

9 shared ingredients; weighted similarity 8%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconemoderate silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs unknown-based; silicone high vs moderate

Why the closest overall alternative works

L'Oréal Paris True Match Radiant Serum Concealer in N2, against Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer in 100. Every attribute compared, with its share of the score.

ComparedYour shade100Closest overall alternativeN2Score
Shade match55% of overall81
Colour84#f9d7b8#ffe3c8Close colourColour difference 3.1 (0 is identical)
Depth95Very fairVery fairSameDepth difference: 2.8
Retailer descriptionVery fairNot statedNo depth word in one descriptionNot compared
Undertone65WarmNeutralSome differencecandidate undertone inferred
Finish & visual result25% of overall · 2 of 4 compared78
Finish100RadiantRadiantSameSame radiant finish
Coveragenot comparableNot listedNot listedNot comparedCoverage not listed for one product
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared59
Longevity40Not listedLong-wearingSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall100
Skin type100SensitiveSensitiveBoth marketed for sensitive skin
Overall match 78/100Shade match 81/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To L'Oréal Paris True Match Radiant Serum Concealer in N2.

Same or better

  • Same radiant finish
  • Claims a skin-like finish
  • Claims long-wearing
  • Both claim not settling into lines
  • Claims a lightweight feel

Different

  • Small colour difference on the swatch
  • Neutral rather than warm undertone
  • Contains alcohol denat.

Ingredients (information only, not scored)

10 shared ingredients; weighted similarity 23%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedListed (alcohol denat.)
SPFNot listedNot listed
OverlapWater-based vs silicone-based; silicone high vs high

Where to buy

Closest shade match

Laura Mercier Real Flawless Weightless Perfecting Serum Concealer 0W1

Best price
$34SephoraSephora
Costs $21.01 more

Your shade $12.99 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative

L'Oréal Paris True Match Radiant Serum Concealer N2

Match price
$16.99Ulta BeautyUlta Beauty
Costs $4 more

Your shade $12.99 at Ulta Beauty · product price; shade not separately priced

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.