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Instant Age Rewind Eraser Dark Circle Treatment Concealer 130 dupes and alternatives Maybelline

Medium light · Neutral · neutral golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Only showing matches with medium coverage, in liquid form, without talc.

  • 2 matches have no coverage listed and are not shown.
  • 2 matches have no formulation listed and are not shown.

Closest shade match: Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer 5.5

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Maybelline
130Change shade
Depth and undertone: Medium light · Neutral · neutral golden
Finish and coverage: Radiant finish
The match
Armani Beauty
5.5
Depth and undertone: Medium light · Warm · peach
Finish and coverage: Radiant · Medium coverage
Shade match
92out of 100
Colour
94
Depth
100
Undertone
85
Medium confidence· Digital matchWhy it matches
Best price
$42SephoraSephora
Costs $29.01 more

Your shade $12.99 at Ulta Beauty

Closest overall alternative: NARS Radiant Creamy Concealer Biscuit

The most similar concealer overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Maybelline
130Change shade
Depth and undertone: Medium light · Neutral · neutral golden
Finish and coverage: Radiant finish
The match
NARS
Biscuit
Depth and undertone: Medium light · Warm · golden
Finish and coverage: Radiant · Medium coverage
Overall match
78out of 100
Shade (Shade match)
88
Finish (Finish & visual result)
82
Wear (Wear & performance)
57
Skin (Skin suitability)
0
Best price
$36SephoraSephora
Costs $23.01 more

Your shade $12.99 at Ulta Beauty

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · NARS

    Radiant Creamy Concealer

    Caramel
    Shade match 86
    $36SephoraSephoraCosts $23.01 more

    Matches: Similar undertone (warm vs neutral)Same radiant finishClaims a blurring effect

    Differences: Not marketed for sensitive skin

    Score details
    Shade match
    86
    Finish & visual result
    82
    Wear & performance
    57
    Skin suitability
    0

    Close colour · Radiant · Medium coverage

    Ingredients (not scored): 30% ingredient overlap

    Differences: Not marketed for sensitive skin

    Retailer shade note: MD2 - medium to medium-deep with warm undertones

    Medium confidence· Digital match

    View match
  2. Shade match 86
    $42SephoraSephoraCosts $29.01 more

    Matches: Similar undertone (warm vs neutral)Same radiant finishClaims a skin-like finish

    Differences: Does not claim not settling into lines

    Score details
    Shade match
    86
    Finish & visual result
    70
    Wear & performance
    40
    Skin suitability
    50

    Close colour · Radiant · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Does not claim not settling into lines

    Retailer shade note: medium to tan with a peach undertone

    Medium confidence· Digital match

    View match
  3. #5 · Rare Beauty

    Liquid Touch Brightening Concealer

    380W
    Shade match 82
    $24SephoraSephoraCosts $11.01 more

    Matches: Similar undertone (warm vs neutral)Same radiant finishClaims a skin-like finish

    Differences: Not marketed for sensitive skin

    Score details
    Shade match
    82
    Finish & visual result
    78
    Wear & performance
    59
    Skin suitability
    0

    Close colour · Radiant · Medium coverage

    Ingredients (not scored): 29% ingredient overlap

    Differences: Not marketed for sensitive skin

    Retailer shade note: medium tan with warm golden undertones

    Medium confidence· Digital match

    View match
  4. #6 · Rare Beauty

    Liquid Touch Brightening Concealer

    350C
    Shade match 78
    $24SephoraSephoraCosts $11.01 more

    Matches: Very close colourSame radiant finishClaims a skin-like finish

    Differences: Slightly cooler undertoneNot marketed for sensitive skin

    Score details
    Shade match
    78
    Finish & visual result
    78
    Wear & performance
    59
    Skin suitability
    0

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 29% ingredient overlap

    Differences: Slightly cooler undertone · Not marketed for sensitive skin

    Retailer shade note: medium tan with cool pink undertones

    Medium confidence· Digital match

    View match
  5. Shade match 76
    $34SephoraSephoraCosts $21.01 more

    Matches: Very close colourClaims 16-hour wearBoth claim not settling into lines

    Differences: Slightly cooler undertoneNatural rather than radiant finish

    Score details
    Shade match
    76
    Finish & visual result
    56
    Wear & performance
    59
    Skin suitability
    68

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Slightly cooler undertone · Natural rather than radiant finish

    Retailer shade note: medium with cool undertones

    Medium confidence· Digital match

    View match

Looking for a foundation in your shade?

The closest shade to Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer 130 (Medium light · Neutral · neutral golden undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Maybelline Instant Age Rewind Eraser Treatment Foundation

    310

    Maybelline Instant Age Rewind Eraser Treatment Foundation, shade 310

    • Slight colour difference
    • Light medium · Neutral · neutral golden undertone

    $12.98

Closest foundations

  1. NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation

    14 True Beige

    NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation, shade 14 True Beige

    • Looks identical
    • Medium light · Neutral · neutral golden undertone

    $9.03

  2. MAC Cosmetics Studio Radiance Skin Tint Stick

    MEDIUM 1

    MAC Cosmetics Studio Radiance Skin Tint Stick, shade MEDIUM 1

    • Looks identical
    • Medium light · Neutral · neutral golden undertone

    $38

  3. Juvia's Place I am Magic Natural Radiance Foundation

    630 Capri

    Juvia's Place I am Magic Natural Radiance Foundation, shade 630 Capri

    • Looks identical
    • Medium light · Neutral · neutral golden undertone

    $24

  4. Milani Conceal + Perfect 2-in-1 Foundation

    Rich Sand

    Milani Conceal + Perfect 2-in-1 Foundation, shade Rich Sand

    • Very close colour
    • Medium · Neutral · neutral golden undertone

    $11.97

  5. Clinique Even Better Makeup Broad Spectrum SPF 15 Foundation

    WN 80 Tawnied Beige

    Clinique Even Better Makeup Broad Spectrum SPF 15 Foundation, shade WN 80 Tawnied Beige

    • Very close colour
    • Medium light · Neutral · neutral golden undertone

    $39

  6. ILIA True Skin Serum Foundation

    Aran SF.6.5

    ILIA True Skin Serum Foundation, shade Aran SF.6.5

    • Very close colour
    • Medium light · Neutral · neutral golden undertone

    $56

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer in 5.5, against Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer in 130. Every attribute compared, with its share of the score.

ComparedYour shade130Closest shade match5.5Score
Shade match55% of overall92
Colour94#d99c74#d79d71Very close colourColour difference 1.7 (0 is identical)
Depth100Medium lightMedium lightSameDepth difference: 0.1
Retailer descriptionMediumMediumBoth described as mediumThe retailers describe the same depth
Undertone85Neutral · neutral goldenWarm · peachClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared70
Finish100RadiantRadiantSameSame radiant finish
Coveragenot comparableNot listedMediumNot comparedCoverage not listed for one product
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 3 of 5 compared40
Longevity40Not listedLong-wearingSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall50
Skin type50SensitiveNot publishedSkin-type suitability not published for one product
Overall match 77/100Shade match 92/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer in 5.5.

Same or better

  • Very close colour
  • Similar undertone (warm vs neutral)
  • Same radiant finish
  • Claims a skin-like finish
  • Claims a blurring effect
  • Claims long-wearing
  • Claims a lightweight feel

Different

  • Does not claim not settling into lines

Ingredients (information only, not scored)

7 shared ingredients; weighted similarity 10%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconelow silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs unknown-based; silicone high vs low

Why the closest overall alternative works

NARS Radiant Creamy Concealer in Biscuit, against Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer in 130. Every attribute compared, with its share of the score.

ComparedYour shade130Closest overall alternativeBiscuitScore
Shade match55% of overall88
Colour87#d99c74#d7a278Very close colourColour difference 2.7 (0 is identical)
Depth97Medium lightMedium lightSameDepth difference: 1.8
Retailer descriptionMediumMediumBoth described as mediumThe retailers describe the same depth
Undertone85Neutral · neutral goldenWarm · goldenClosefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared82
Finish100RadiantRadiantSameSame radiant finish
Coveragenot comparableNot listedMediumNot comparedCoverage not listed for one product
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 3 of 5 compared57
Longevity40Not listed16-hour wearSome differenceThe match claims long wear; your product does not list it
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall0
Skin type0SensitiveNormal, dry, combinationMarketed for different skin types
Overall match 78/100Shade match 88/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To NARS Radiant Creamy Concealer in Biscuit.

Same or better

  • Very close colour
  • Similar undertone (warm vs neutral)
  • Same radiant finish
  • Claims a blurring effect
  • Claims 16-hour wear
  • Claims transfer resistance
  • Both claim not settling into lines

Different

  • Not marketed for sensitive skin

Ingredients (information only, not scored)

10 shared ingredients; weighted similarity 30%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high

Where to buy

Closest shade match

Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer 5.5

Best price
$42SephoraSephora
Costs $29.01 more

Your shade $12.99 at Ulta Beauty

Closest overall alternative

NARS Radiant Creamy Concealer Biscuit

Best price
$36SephoraSephora
Costs $23.01 more

Your shade $12.99 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.