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Instant Age Rewind Eraser Dark Circle Treatment Concealer 143 dupes and alternatives Maybelline

Medium · Neutral · neutral golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 4 applied

Coverage

Finish

Skin type

  • Dry0
  • Normal0
  • Combination0
  • Oily0
  • Sensitive0

Preferences

Fragrance-free3No drying alcohol3Vegan0Cruelty-free0Oil-free0With SPF0Mineral0
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3 of 33

Only showing matches with medium coverage, in liquid form, without talc or silicones.

  • 2 matches have no coverage listed and are not shown.
  • 3 matches have no formulation listed and are not shown.

Closest shade match: Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer 5.5

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Maybelline
143Change shade
Depth and undertone: Medium · Neutral · neutral golden
Finish and coverage: Radiant finish
The match
Armani Beauty
5.5
Depth and undertone: Medium light · Warm · peach
Finish and coverage: Radiant · Medium coverage
Shade match
67out of 100
Colour
52
Depth
98
Undertone
85
Medium confidence· Digital matchWhy it matches
Best price
$42SephoraSephora
Costs $29.01 more

Your shade $12.99 at Ulta Beauty

No match is close enough in colour to recommend as an overall alternative (shade match under 70).

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 66
    $42SephoraSephoraCosts $29.01 more

    Matches: Similar undertone (warm vs neutral)Same radiant finishClaims a skin-like finish

    Differences: Noticeably different swatch colourSlightly deeperDoes not claim not settling into lines

    Score details
    Shade match
    66
    Finish & visual result
    70
    Wear & performance
    40
    Skin suitability
    50

    Slight colour difference · Radiant · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Noticeably different swatch colour · Slightly deeper · Does not claim not settling into lines

    Retailer shade note: deep with a golden peach undertone

    Medium confidence· Digital match

    View match
  2. Shade match 64
    $42SephoraSephoraCosts $29.01 more

    Matches: Same radiant finishClaims a skin-like finishClaims a blurring effect

    Differences: Noticeably different swatch colourSlightly deeperOlive rather than neutral undertone

    Score details
    Shade match
    64
    Finish & visual result
    70
    Wear & performance
    40
    Skin suitability
    50

    Slight colour difference · Radiant · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Noticeably different swatch colour · Slightly deeper · Olive rather than neutral undertone · Does not claim not settling into lines

    Retailer shade note: deep with neutral olive undertones

    Medium confidence· Digital match

    View match

Looking for a foundation in your shade?

The closest shade to Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer 143 (Medium · Neutral · neutral golden undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Maybelline Instant Age Rewind Eraser Treatment Foundation

    310

    Maybelline Instant Age Rewind Eraser Treatment Foundation, shade 310

    • Slight colour difference
    • Light medium · Neutral · neutral golden undertone

    $12.98

Closest foundations

  1. L'Oréal Paris Infallible Pro-Matte Foundation

    Sand

    L'Oréal Paris Infallible Pro-Matte Foundation, shade Sand

    • Very close colour
    • Medium light · Neutral · neutral golden undertone

    $16.99

  2. Kryolan Professional Makeup Digital Complexion Fluid Foundation

    D 31

    Kryolan Professional Makeup Digital Complexion Fluid Foundation, shade D 31

    • Looks identical
    • Medium

    $46.90

  3. Well People Skinforia Serum Foundation

    26 Medium Warm

    Well People Skinforia Serum Foundation, shade 26 Medium Warm

    • Close depth, colour not measured
    • Medium · Warm undertone

    $30

  4. Maybelline Fit Me Dewy + Smooth Foundation

    Toffee

    Maybelline Fit Me Dewy + Smooth Foundation, shade Toffee

    • Close colour
    • Medium light · Neutral · neutral golden undertone

    $11.99

  5. Danessa Myricks Beauty Yummy Skin Soothing Serum Skin Tint Foundation

    6

    Danessa Myricks Beauty Yummy Skin Soothing Serum Skin Tint Foundation, shade 6

    • Close colour
    • Medium light · Neutral · neutral golden undertone

    $39

  6. Fenty Beauty Eaze Drop Blur + Smooth Foundation Stick

    12

    Fenty Beauty Eaze Drop Blur + Smooth Foundation Stick, shade 12

    • Very close colour
    • Medium light · Warm · golden undertone

    $40

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer in 5.5, against Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer in 143. Every attribute compared, with its share of the score.

ComparedYour shade143Closest shade match5.5Score
Shade match55% of overall67
Colour52#e79348#d79d71Slight colour differenceColour difference 7.2 (0 is identical)
Depth98MediumMedium lightCloseDepth difference: 1.5
Retailer descriptionNot statedMediumNo depth word in one descriptionNot compared
Undertone85Neutral · neutral goldenWarm · peachClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared70
Finish100RadiantRadiantSameSame radiant finish
Coveragenot comparableNot listedMediumNot comparedCoverage not listed for one product
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 3 of 5 compared40
Longevity40Not listedLong-wearingSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall50
Skin type50SensitiveNot publishedSkin-type suitability not published for one product
Overall match 63/100Shade match 67/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer in 5.5.

Same or better

  • Similar undertone (warm vs neutral)
  • Same radiant finish
  • Claims a skin-like finish
  • Claims a blurring effect
  • Claims long-wearing
  • Claims a lightweight feel

Different

  • Visible colour difference
  • Does not claim not settling into lines

Ingredients (information only, not scored)

7 shared ingredients; weighted similarity 10%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconelow silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs unknown-based; silicone high vs low

Where to buy 5.5

Best price
$42SephoraSephora
Costs $29.01 more

Your shade $12.99 at Ulta Beauty

How these matches are scored

33 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.