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Instant Age Rewind Eraser Dark Circle Treatment Concealer 143 dupes and alternatives Maybelline

Medium · Neutral · neutral golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Only showing matches in liquid form, vegan, without talc.

  • 3 matches have no formulation listed and are not shown.
  • 22 matches have no vegan claim listed and are not shown.

Closest shade matchClosest overall alternative: e.l.f. Cosmetics Hydrating Camo Concealer Deep Chestnut

The equivalent shade and the most similar concealer overall.

Your shade
Maybelline
143Change shade
Depth and undertone: Medium · Neutral · neutral golden
Finish and coverage: Radiant finish
The match
e.l.f. Cosmetics
Deep Chestnut
Depth and undertone: Medium light · Warm · golden
Finish and coverage: Satin · Full coverage
Overall match
68out of 100
Shade (Shade match)
72
Finish (Finish & visual result)
78
Wear (Wear & performance)
59
Skin (Skin suitability)
0
Shade match
72out of 100
Colour
62
Depth
88
Undertone
85
Medium confidence· Digital matchWhy it matches
Match price
$8Ulta BeautyUlta Beauty
$4.99 less (38%)

Your shade $12.99 at Ulta Beauty · product price; shade not separately priced

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 69
    $31Ulta BeautyUlta Beauty(product price)Costs $18.01 more

    Matches: Same neutral undertoneClaims long-wearingBoth claim not settling into lines

    Differences: Noticeably different swatch colourSlightly deeperLuminous rather than radiant finish

    Score details
    Shade match
    69
    Finish & visual result
    78
    Wear & performance
    59
    Skin suitability
    50

    Slight colour difference · Luminous · Buildable coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Noticeably different swatch colour · Slightly deeper · Luminous rather than radiant finish

    Retailer shade note: for tan neutral skin with peach undertones

    Medium confidence· Digital match

    View match
  2. #3 · Rare Beauty

    Liquid Touch Brightening Concealer

    380W
    Shade match 71
    $24SephoraSephoraCosts $11.01 more

    Matches: Similar undertone (warm vs neutral)Same radiant finishClaims a skin-like finish

    Differences: Noticeably different swatch colourNot marketed for sensitive skin

    Score details
    Shade match
    71
    Finish & visual result
    78
    Wear & performance
    59
    Skin suitability
    0

    Slight colour difference · Radiant · Medium coverage

    Ingredients (not scored): 29% ingredient overlap

    Differences: Noticeably different swatch colour · Not marketed for sensitive skin

    Retailer shade note: medium tan with warm golden undertones

    Medium confidence· Digital match

    View match
  3. #4 · e.l.f. Cosmetics

    Hydrating Camo Concealer

    Tan Neutral
    Shade match 63
    $8Ulta BeautyUlta Beauty(product price)$4.99 less (38%)

    Matches: Same neutral undertoneClaims long-wearingBoth claim not settling into lines

    Differences: Noticeably different swatch colourSlightly lighterSatin rather than radiant finish

    Score details
    Shade match
    63
    Finish & visual result
    78
    Wear & performance
    59
    Skin suitability
    0

    Slight colour difference · Satin · Full coverage

    Ingredients (not scored): 25% ingredient overlap

    Differences: Noticeably different swatch colour · Slightly lighter · Satin rather than radiant finish · Not marketed for sensitive skin

    Retailer shade note: tan with neutral undertones

    Medium confidence· Digital match

    View match
  4. Shade match 70
    $30Ulta BeautyUlta Beauty(product price)Costs $17.01 more

    Matches: Same neutral undertoneClaims a skin-like finishClaims long-wearing

    Differences: Noticeably different swatch colourNatural rather than radiant finish

    Score details
    Shade match
    70
    Finish & visual result
    50
    Wear & performance
    59
    Skin suitability
    50

    Slight colour difference · Natural · Buildable coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Noticeably different swatch colour · Natural rather than radiant finish

    Retailer shade note: medium with neutral undertones

    Medium confidence· Digital match

    View match
  5. #6 · Rare Beauty

    Liquid Touch Brightening Concealer

    360W
    Shade match 62
    $24SephoraSephoraCosts $11.01 more

    Matches: Same radiant finishClaims a skin-like finishClaims long-wearing

    Differences: Noticeably different swatch colourOlive rather than neutral undertoneNot marketed for sensitive skin

    Score details
    Shade match
    62
    Finish & visual result
    78
    Wear & performance
    59
    Skin suitability
    0

    Slight colour difference · Radiant · Medium coverage

    Ingredients (not scored): 29% ingredient overlap

    Differences: Noticeably different swatch colour · Olive rather than neutral undertone · Not marketed for sensitive skin

    Retailer shade note: medium tan with warm olive undertones

    Medium confidence· Digital match

    View match
  6. Shade match 69
    $30Ulta BeautyUlta Beauty(product price)Costs $17.01 more

    Matches: Similar undertone (warm vs neutral)Claims a skin-like finishClaims long-wearing

    Differences: Noticeably different swatch colourSlightly deeperNatural rather than radiant finish

    Score details
    Shade match
    69
    Finish & visual result
    50
    Wear & performance
    59
    Skin suitability
    50

    Slight colour difference · Natural · Buildable coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Noticeably different swatch colour · Slightly deeper · Natural rather than radiant finish

    Retailer shade note: medium tan with warm undertones

    Medium confidence· Digital match

    View match
  7. #8 · bareMinerals

    ORIGINAL Liquid Mineral Brightening Concealer

    Medium Tan 3.5C
    Shade match 56
    $31Ulta BeautyUlta Beauty(product price)Costs $18.01 more

    Matches: Claims long-wearingBoth claim not settling into linesClaims a lightweight feel

    Differences: Noticeably different swatch colourSlightly cooler undertoneLuminous rather than radiant finish

    Score details
    Shade match
    56
    Finish & visual result
    78
    Wear & performance
    59
    Skin suitability
    50

    Slight colour difference · Luminous · Buildable coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Noticeably different swatch colour · Slightly cooler undertone · Luminous rather than radiant finish

    Retailer shade note: for medium-tan cool skin with rosy undertones

    Medium confidence· Digital match

    View match
  8. Shade match 66
    $30Ulta BeautyUlta Beauty(product price)Costs $17.01 more

    Matches: Similar undertone (warm vs neutral)Claims a skin-like finishClaims long-wearing

    Differences: Noticeably different swatch colourNatural rather than radiant finish

    Score details
    Shade match
    66
    Finish & visual result
    50
    Wear & performance
    59
    Skin suitability
    50

    Slight colour difference · Natural · Buildable coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Noticeably different swatch colour · Natural rather than radiant finish

    Retailer shade note: medium with warm undertones

    Medium confidence· Digital match

    View match

Looking for a foundation in your shade?

The closest shade to Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer 143 (Medium · Neutral · neutral golden undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Maybelline Instant Age Rewind Eraser Treatment Foundation

    310

    Maybelline Instant Age Rewind Eraser Treatment Foundation, shade 310

    • Slight colour difference
    • Light medium · Neutral · neutral golden undertone

    $12.98

Closest foundations

  1. L'Oréal Paris Infallible Pro-Matte Foundation

    Sand

    L'Oréal Paris Infallible Pro-Matte Foundation, shade Sand

    • Very close colour
    • Medium light · Neutral · neutral golden undertone

    $16.99

  2. Kryolan Professional Makeup Digital Complexion Fluid Foundation

    D 31

    Kryolan Professional Makeup Digital Complexion Fluid Foundation, shade D 31

    • Looks identical
    • Medium

    $46.90

  3. Well People Skinforia Serum Foundation

    26 Medium Warm

    Well People Skinforia Serum Foundation, shade 26 Medium Warm

    • Close depth, colour not measured
    • Medium · Warm undertone

    $30

  4. Maybelline Fit Me Dewy + Smooth Foundation

    Toffee

    Maybelline Fit Me Dewy + Smooth Foundation, shade Toffee

    • Close colour
    • Medium light · Neutral · neutral golden undertone

    $11.99

  5. Danessa Myricks Beauty Yummy Skin Soothing Serum Skin Tint Foundation

    6

    Danessa Myricks Beauty Yummy Skin Soothing Serum Skin Tint Foundation, shade 6

    • Close colour
    • Medium light · Neutral · neutral golden undertone

    $39

  6. Fenty Beauty Eaze Drop Blur + Smooth Foundation Stick

    12

    Fenty Beauty Eaze Drop Blur + Smooth Foundation Stick, shade 12

    • Very close colour
    • Medium light · Warm · golden undertone

    $40

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

e.l.f. Cosmetics Hydrating Camo Concealer in Deep Chestnut, against Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer in 143. Every attribute compared, with its share of the score.

ComparedYour shade143Closest matchDeep ChestnutScore
Shade match55% of overall72
Colour62#e79348#e1a36dSlight colour differenceColour difference 6.0 (0 is identical)
Depth88MediumMedium lightCloseDepth difference: 5.0
Retailer descriptionNot statedDeepNo depth word in one descriptionNot compared
Undertone85Neutral · neutral goldenWarm · goldenClosefrom retailer shade descriptions
Finish & visual result25% of overall · 1 of 4 compared78
Finish78RadiantSatinCloseSatin finish rather than radiant
Coveragenot comparableNot listedFullNot comparedCoverage not listed for one product
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared59
Longevity40Not listedLong-wearingSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall0
Skin type0SensitiveDry, combination, normalMarketed for different skin types
Overall match 68/100Shade match 72/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To e.l.f. Cosmetics Hydrating Camo Concealer in Deep Chestnut.

Same or better

  • $4.99 less
  • Similar undertone (warm vs neutral)
  • Satin finish instead of radiant
  • Claims long-wearing
  • Both claim not settling into lines
  • Claims a lightweight feel

Different

  • Small colour difference on the swatch
  • Runs slightly lighter
  • Not marketed for sensitive skin

Ingredients (information only, not scored)

10 shared ingredients; weighted similarity 25%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high

Where to buy Deep Chestnut

Match price
$8Ulta BeautyUlta Beauty
$4.99 less (38%)

Your shade $12.99 at Ulta Beauty · product price; shade not separately priced

How these matches are scored

33 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.