Beautler.Your beauty butler

Instant Age Rewind Eraser Dark Circle Treatment Concealer 143 dupes and alternatives Maybelline

Medium · Neutral · neutral golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 2 applied

Coverage

Finish

Formulation

Skin type

  • Dry0
  • Normal0
  • Combination0
  • Oily0
  • Sensitive0

Preferences

Fragrance-free3No drying alcohol3Vegan2Cruelty-free3Oil-free0With SPF0Mineral, applied. Remove

Avoid an ingredient

Sort

3 of 33

Only showing matches with buildable coverage, mineral-based.

  • 2 matches have no coverage listed and are not shown.

Closest shade match: bareMinerals ORIGINAL Liquid Mineral Brightening Concealer Tan 4N

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Maybelline
143Change shade
Depth and undertone: Medium · Neutral · neutral golden
Finish and coverage: Radiant finish
The match
bareMinerals
Tan 4N
Depth and undertone: Medium · Neutral
Finish and coverage: Luminous · Buildable coverage
Shade match
69out of 100
Colour
58
Depth
82
Undertone
85
Medium confidence· Digital matchWhy it matches
Match price
$31Ulta BeautyUlta Beauty
Costs $18.01 more

Your shade $12.99 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

No match is close enough in colour to recommend as an overall alternative (shade match under 70).

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · Glossier

    Stretch Concealer for Dewy Buildable Coverage

    Medium Tan 3
    Shade match 64
    $22SephoraSephoraCosts $9.01 more

    Matches: Similar undertone (warm vs neutral)Same radiant finishClaims long-wearing

    Differences: Noticeably different swatch colourSlightly deeper

    Score details
    Shade match
    64
    Finish & visual result
    100
    Wear & performance
    59
    Skin suitability
    50

    Slight colour difference · Radiant · Buildable coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Noticeably different swatch colour · Slightly deeper

    Retailer shade note: golden undertone

    Medium confidence· Digital match

    View match
  2. #3 · bareMinerals

    ORIGINAL Liquid Mineral Brightening Concealer

    Medium Tan 3.5C
    Shade match 56
    $31Ulta BeautyUlta Beauty(product price)Costs $18.01 more

    Matches: Claims long-wearingBoth claim not settling into linesClaims a lightweight feel

    Differences: Noticeably different swatch colourSlightly cooler undertoneLuminous rather than radiant finish

    Score details
    Shade match
    56
    Finish & visual result
    78
    Wear & performance
    59
    Skin suitability
    50

    Slight colour difference · Luminous · Buildable coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Noticeably different swatch colour · Slightly cooler undertone · Luminous rather than radiant finish

    Retailer shade note: for medium-tan cool skin with rosy undertones

    Medium confidence· Digital match

    View match

Looking for a foundation in your shade?

The closest shade to Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer 143 (Medium · Neutral · neutral golden undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Maybelline Instant Age Rewind Eraser Treatment Foundation

    310

    Maybelline Instant Age Rewind Eraser Treatment Foundation, shade 310

    • Slight colour difference
    • Light medium · Neutral · neutral golden undertone

    $12.98

    WalmartView at Walmart

Closest foundations

  1. L'Oréal Paris Infallible Pro-Matte Foundation

    Sand

    L'Oréal Paris Infallible Pro-Matte Foundation, shade Sand

    • Very close colour
    • Medium light · Neutral · neutral golden undertone

    $16.99

    CVSView at CVS
  2. Kryolan Professional Makeup Digital Complexion Fluid Foundation

    D 31

    Kryolan Professional Makeup Digital Complexion Fluid Foundation, shade D 31

    • Looks identical
    • Medium

    $46.90

    Ulta BeautyView at Ulta Beauty
  3. Well People Skinforia Serum Foundation

    26 Medium Warm

    Well People Skinforia Serum Foundation, shade 26 Medium Warm

    • Close depth, colour not measured
    • Medium · Warm undertone

    $30

    TargetView at Target
  4. Maybelline Fit Me Dewy + Smooth Foundation

    Toffee

    Maybelline Fit Me Dewy + Smooth Foundation, shade Toffee

    • Close colour
    • Medium light · Neutral · neutral golden undertone

    $11.99

    Ulta BeautyView at Ulta Beauty
  5. Danessa Myricks Beauty Yummy Skin Soothing Serum Skin Tint Foundation

    6

    Danessa Myricks Beauty Yummy Skin Soothing Serum Skin Tint Foundation, shade 6

    • Close colour
    • Medium light · Neutral · neutral golden undertone

    $39

    SephoraView at Sephora
  6. Fenty Beauty Eaze Drop Blur + Smooth Foundation Stick

    12

    Fenty Beauty Eaze Drop Blur + Smooth Foundation Stick, shade 12

    • Very close colour
    • Medium light · Warm · golden undertone

    $40

    SephoraView at Sephora

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

bareMinerals ORIGINAL Liquid Mineral Brightening Concealer in Tan 4N, against Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer in 143. Every attribute compared, with its share of the score.

ComparedYour shade143Closest shade matchTan 4NScore
Shade match55% of overall69
Colour58#e79348#cb8c59Slight colour differenceColour difference 6.4 (0 is identical)
Depth82MediumMediumSome differenceDepth difference: 6.8
Retailer descriptionNot statedTanNo depth word in one descriptionNot compared
Undertone85Neutral · neutral goldenNeutralClosefrom retailer shade descriptions
Finish & visual result25% of overall · 1 of 4 compared78
Finish78RadiantLuminousCloseLuminous finish rather than radiant
Coveragenot comparableNot listedBuildableNot comparedCoverage not listed for one product
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared59
Longevity40Not listedLong-wearingSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall50
Skin type50SensitiveNot publishedSkin-type suitability not published for one product
Overall match 69/100Shade match 69/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To bareMinerals ORIGINAL Liquid Mineral Brightening Concealer in Tan 4N.

Same or better

  • Same neutral undertone
  • Luminous finish instead of radiant
  • Claims long-wearing
  • Both claim not settling into lines
  • Claims a lightweight feel

Different

  • Visible colour difference
  • Runs slightly deeper

Ingredients (information only, not scored)

4 shared ingredients; weighted similarity 8%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeno silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs unknown-based; silicone high vs none
View full match

Where to buy Tan 4N

Match price
$31Ulta BeautyUlta Beauty
Costs $18.01 more

Your shade $12.99 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

33 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.