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Instant Age Rewind Eraser Dark Circle Treatment Concealer 144 dupes and alternatives Maybelline

Medium · Neutral · neutral golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 3 applied

Coverage

Finish

Formulation

Skin type

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Fragrance-free1No drying alcohol1Vegan0Cruelty-free0Oil-free0With SPF0Mineral0

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Only showing matches with full coverage, without silicones or alcohol denat.

Closest shade matchClosest overall alternative: IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer 34.5 Rich Golden

The equivalent shade and the most similar concealer overall.

Your shade
Maybelline
144Change shade
Depth and undertone: Medium · Neutral · neutral golden
Finish and coverage: Radiant finish
The match
IT Cosmetics
34.5 Rich Golden
Depth and undertone: Medium tan · Warm
Finish and coverage: Natural · Full coverage
Overall match
69out of 100
Shade (Shade match)
76
Finish (Finish & visual result)
56
Wear (Wear & performance)
64
Skin (Skin suitability)
68
Shade match
76out of 100
Colour
68
Depth
91
Undertone
85
Medium confidence· Digital matchWhy it matches
Match price
$30Ulta BeautyUlta Beauty
Costs $17.01 more

Your shade $12.99 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Looking for a foundation in your shade?

The closest shade to Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer 144 (Medium · Neutral · neutral golden undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Maybelline Instant Age Rewind Eraser Treatment Foundation

    330

    Maybelline Instant Age Rewind Eraser Treatment Foundation, shade 330

    • Very close colour
    • Medium tan · Neutral · neutral golden undertone

    $12.98

    WalmartView at Walmart

Closest foundations

  1. Clinique Even Better Clinical Serum Foundation Broad Spectrum SPF 25

    WN 94 Deep Neutral

    Clinique Even Better Clinical Serum Foundation Broad Spectrum SPF 25, shade WN 94 Deep Neutral

    • Looks identical
    • Medium tan · Neutral · neutral golden undertone

    $49

    Ulta BeautyView at Ulta Beauty
  2. Pat McGrath Labs Skin Fetish: Sublime Perfection Foundation

    Medium 17

    Pat McGrath Labs Skin Fetish: Sublime Perfection Foundation, shade Medium 17

    • Looks identical
    • Medium · Neutral · neutral golden undertone

    $69

    SephoraView at Sephora
  3. Clinique Beyond Perfecting Foundation + Concealer

    WN 98 Cream Caramel

    Clinique Beyond Perfecting Foundation + Concealer, shade WN 98 Cream Caramel

    • Looks identical
    • Medium tan · Neutral · neutral golden undertone

    $41

    Ulta BeautyView at Ulta Beauty
  4. L'Oréal Paris Infallible 32H Fresh Wear Foundation

    488 Caramel

    L'Oréal Paris Infallible 32H Fresh Wear Foundation, shade 488 Caramel

    • Very close colour
    • Medium · Neutral · neutral golden undertone

    $14.97

    WalmartView at Walmart
  5. Juvia's Place I am Magic Natural Radiance Foundation

    505 Caracas

    Juvia's Place I am Magic Natural Radiance Foundation, shade 505 Caracas

    • Very close colour
    • Medium tan · Neutral · neutral golden undertone

    $24

    Ulta BeautyView at Ulta Beauty
  6. J.Cat Beauty Aquasurance Compact Foundation

    Golden Beige

    J.Cat Beauty Aquasurance Compact Foundation, shade Golden Beige

    • Looks identical
    • Medium tan · Warm · golden undertone

    $15.99

    Ulta BeautyView at Ulta Beauty

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer in 34.5 Rich Golden, against Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer in 144. Every attribute compared, with its share of the score.

ComparedYour shade144Closest match34.5 Rich GoldenScore
Shade match55% of overall76
Colour68#ce8b51#bb875fSlight colour differenceColour difference 5.2 (0 is identical)
Depth91MediumMedium tanCloseDepth difference: 4.2
Retailer descriptionNot statedNot statedNo depth word in one descriptionNot compared
Undertone85Neutral · neutral goldenWarmClosefrom retailer shade descriptions
Finish & visual result25% of overall · 1 of 4 compared56
Finish56RadiantNaturalSome differenceNatural finish rather than radiant
Coveragenot comparableNot listedFullNot comparedCoverage not listed for one product
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared64
Longevity40Not listedLong-wearingSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall68
Skin type68SensitiveNormal, dry, combination, oily, sensitiveBoth marketed for sensitive skin
Overall match 69/100Shade match 76/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer in 34.5 Rich Golden.

Same or better

  • Similar undertone (warm vs neutral)
  • Claims long-wearing
  • Both claim not settling into lines

Different

  • Small colour difference on the swatch
  • Runs slightly deeper
  • Natural finish instead of radiant

Ingredients (information only, not scored)

11 shared ingredients; weighted similarity 8%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconeOil-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs oil-based; silicone high vs high
View full match

Where to buy 34.5 Rich Golden

Match price
$30Ulta BeautyUlta Beauty
Costs $17.01 more

Your shade $12.99 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.