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Instant Age Rewind Eraser Dark Circle Treatment Concealer 144 dupes and alternatives Maybelline

Medium · Neutral · neutral golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Only showing matches with buildable coverage, without silicones.

Closest shade match: Milk Makeup Future Fluid Longwear Hydrating Concealer 17W

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Maybelline
144Change shade
Depth and undertone: Medium · Neutral · neutral golden
Finish and coverage: Radiant finish
The match
Milk Makeup
17W
Depth and undertone: Medium tan · Warm
Finish and coverage: Natural · Buildable coverage
Shade match
94out of 100
Colour
97
Depth
97
Undertone
85
Medium confidence· Digital matchWhy it matches
Match price
$30Ulta BeautyUlta Beauty
Costs $17.01 more

Your shade $12.99 at Ulta Beauty · product price; shade not separately priced

Closest overall alternative: Glossier Stretch Concealer for Dewy Buildable Coverage Medium Tan 3

The most similar concealer overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Maybelline
144Change shade
Depth and undertone: Medium · Neutral · neutral golden
Finish and coverage: Radiant finish
The match
Glossier
Medium Tan 3
Depth and undertone: Medium tan · Warm · golden
Finish and coverage: Radiant · Buildable coverage
Overall match
86out of 100
Shade (Shade match)
91
Finish (Finish & visual result)
100
Wear (Wear & performance)
59
Skin (Skin suitability)
50
Best price
$22SephoraSephora
Costs $9.01 more

Your shade $12.99 at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 93
    $31Ulta BeautyUlta Beauty(product price)Costs $18.01 more

    Matches: Very close colourSame neutral undertoneClaims long-wearing

    Differences: Luminous rather than radiant finish

    Score details
    Shade match
    93
    Finish & visual result
    78
    Wear & performance
    59
    Skin suitability
    50

    Very close colour · Luminous · Buildable coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Luminous rather than radiant finish

    Retailer shade note: for tan neutral skin with peach undertones

    Medium confidence· Digital match

    View match
  2. Shade match 73
    $22SephoraSephoraCosts $9.01 more

    Matches: Similar undertone (warm vs neutral)Same radiant finishClaims long-wearing

    Differences: Slightly deeper

    Score details
    Shade match
    73
    Finish & visual result
    100
    Wear & performance
    59
    Skin suitability
    50

    Slight colour difference · Radiant · Buildable coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Slightly deeper

    Retailer shade note: golden undertone

    Medium confidence· Digital match

    View match
  3. Shade match 87
    $30Ulta BeautyUlta Beauty(product price)Costs $17.01 more

    Matches: Very close colourSimilar undertone (warm vs neutral)Claims a skin-like finish

    Differences: Natural rather than radiant finish

    Score details
    Shade match
    87
    Finish & visual result
    50
    Wear & performance
    59
    Skin suitability
    50

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Natural rather than radiant finish

    Retailer shade note: tan with warm warm undertones

    Medium confidence· Digital match

    View match
  4. Shade match 86
    $30Ulta BeautyUlta Beauty(product price)Costs $17.01 more

    Matches: Same neutral undertoneClaims a skin-like finishClaims long-wearing

    Differences: Natural rather than radiant finish

    Score details
    Shade match
    86
    Finish & visual result
    50
    Wear & performance
    59
    Skin suitability
    50

    Close colour · Natural · Buildable coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Natural rather than radiant finish

    Retailer shade note: medium with neutral warm undertones

    Medium confidence· Digital match

    View match
  5. Shade match 78
    $30Ulta BeautyUlta Beauty(product price)Costs $17.01 more

    Matches: Same neutral undertoneClaims a skin-like finishClaims long-wearing

    Differences: Slightly lighterNatural rather than radiant finish

    Score details
    Shade match
    78
    Finish & visual result
    50
    Wear & performance
    59
    Skin suitability
    50

    Close colour · Natural · Buildable coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Slightly lighter · Natural rather than radiant finish

    Retailer shade note: medium with neutral undertones

    Medium confidence· Digital match

    View match
  6. Shade match 76
    $30Ulta BeautyUlta Beauty(product price)Costs $17.01 more

    Matches: Claims a skin-like finishClaims long-wearingBoth claim not settling into lines

    Differences: Slightly deeperOlive rather than neutral undertoneNatural rather than radiant finish

    Score details
    Shade match
    76
    Finish & visual result
    50
    Wear & performance
    59
    Skin suitability
    50

    Close colour · Natural · Buildable coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Slightly deeper · Olive rather than neutral undertone · Natural rather than radiant finish

    Retailer shade note: tan with olive undertones

    Medium confidence· Digital match

    View match

Looking for a foundation in your shade?

The closest shade to Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer 144 (Medium · Neutral · neutral golden undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Maybelline Instant Age Rewind Eraser Treatment Foundation

    330

    Maybelline Instant Age Rewind Eraser Treatment Foundation, shade 330

    • Very close colour
    • Medium tan · Neutral · neutral golden undertone

    $12.98

Closest foundations

  1. Clinique Even Better Clinical Serum Foundation Broad Spectrum SPF 25

    WN 94 Deep Neutral

    Clinique Even Better Clinical Serum Foundation Broad Spectrum SPF 25, shade WN 94 Deep Neutral

    • Looks identical
    • Medium tan · Neutral · neutral golden undertone

    $49

  2. Pat McGrath Labs Skin Fetish: Sublime Perfection Foundation

    Medium 17

    Pat McGrath Labs Skin Fetish: Sublime Perfection Foundation, shade Medium 17

    • Looks identical
    • Medium · Neutral · neutral golden undertone

    $69

  3. Clinique Beyond Perfecting Foundation + Concealer

    WN 98 Cream Caramel

    Clinique Beyond Perfecting Foundation + Concealer, shade WN 98 Cream Caramel

    • Looks identical
    • Medium tan · Neutral · neutral golden undertone

    $41

  4. L'Oréal Paris Infallible 32H Fresh Wear Foundation

    488 Caramel

    L'Oréal Paris Infallible 32H Fresh Wear Foundation, shade 488 Caramel

    • Very close colour
    • Medium · Neutral · neutral golden undertone

    $14.97

  5. Juvia's Place I am Magic Natural Radiance Foundation

    505 Caracas

    Juvia's Place I am Magic Natural Radiance Foundation, shade 505 Caracas

    • Very close colour
    • Medium tan · Neutral · neutral golden undertone

    $24

  6. J.Cat Beauty Aquasurance Compact Foundation

    Golden Beige

    J.Cat Beauty Aquasurance Compact Foundation, shade Golden Beige

    • Looks identical
    • Medium tan · Warm · golden undertone

    $15.99

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Milk Makeup Future Fluid Longwear Hydrating Concealer in 17W, against Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer in 144. Every attribute compared, with its share of the score.

ComparedYour shade144Closest shade match17WScore
Shade match55% of overall94
Colour97#ce8b51#ca884eLooks identicalColour difference 1.1 (0 is identical)
Depth97MediumMedium tanCloseDepth difference: 1.7
Retailer descriptionNot statedMedium tanNo depth word in one descriptionNot compared
Undertone85Neutral · neutral goldenWarmClosefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared50
Finish56RadiantNaturalSome differenceNatural finish rather than radiant
Coveragenot comparableNot listedBuildableNot comparedCoverage not listed for one product
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared59
Longevity40Not listedLong-wearingSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall50
Skin type50SensitiveNot publishedSkin-type suitability not published for one product
Overall match 76/100Shade match 94/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Milk Makeup Future Fluid Longwear Hydrating Concealer in 17W.

Same or better

  • Near-identical swatch colour
  • Similar undertone (warm vs neutral)
  • Claims a skin-like finish
  • Claims long-wearing
  • Both claim not settling into lines
  • Claims a lightweight feel

Different

  • Natural finish instead of radiant

Ingredients (information only, not scored)

8 shared ingredients; weighted similarity 16%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeWater-based, no silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs none

Why the closest overall alternative works

Glossier Stretch Concealer for Dewy Buildable Coverage in Medium Tan 3, against Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer in 144. Every attribute compared, with its share of the score.

ComparedYour shade144Closest overall alternativeMedium Tan 3Score
Shade match55% of overall91
Colour92#ce8b51#c58a54Very close colourColour difference 2.0 (0 is identical)
Depth97MediumMedium tanCloseDepth difference: 1.7
Retailer descriptionNot statedNot statedNo depth word in one descriptionNot compared
Undertone85Neutral · neutral goldenWarm · goldenClosefrom retailer shade descriptions
Finish & visual result25% of overall · 1 of 4 compared100
Finish100RadiantRadiantSameSame radiant finish
Coveragenot comparableNot listedBuildableNot comparedCoverage not listed for one product
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared59
Longevity40Not listedLong-wearingSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall50
Skin type50SensitiveNot publishedSkin-type suitability not published for one product
Overall match 86/100Shade match 91/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Glossier Stretch Concealer for Dewy Buildable Coverage in Medium Tan 3.

Same or better

  • Very close colour
  • Similar undertone (warm vs neutral)
  • Same radiant finish
  • Claims long-wearing
  • Both claim not settling into lines
  • Claims a lightweight feel

Ingredients (information only, not scored)

2 shared ingredients; weighted similarity 3%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeOil-based, no silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs oil-based; silicone high vs none

Where to buy

Closest shade match

Milk Makeup Future Fluid Longwear Hydrating Concealer 17W

Match price
$30Ulta BeautyUlta Beauty
Costs $17.01 more

Your shade $12.99 at Ulta Beauty · product price; shade not separately priced

Closest overall alternative

Glossier Stretch Concealer for Dewy Buildable Coverage Medium Tan 3

Best price
$22SephoraSephora
Costs $9.01 more

Your shade $12.99 at Ulta Beauty

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.