Beautler.Your beauty butler

Instant Age Rewind Eraser Dark Circle Treatment Concealer 144 dupes and alternatives Maybelline

Medium · Neutral · neutral golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Only showing matches with medium coverage, without silicones.

Closest shade matchClosest overall alternative: Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer 11

The equivalent shade and the most similar concealer overall.

Your shade
Maybelline
144Change shade
Depth and undertone: Medium · Neutral · neutral golden
Finish and coverage: Radiant finish
The match
Armani Beauty
11
Depth and undertone: Medium tan · Olive · neutral olive
Finish and coverage: Radiant · Medium coverage
Overall match
74out of 100
Shade (Shade match)
88
Finish (Finish & visual result)
70
Wear (Wear & performance)
40
Skin (Skin suitability)
50
Shade match
88out of 100
Colour
93
Depth
100
Undertone
70
Medium confidence· Digital matchWhy it matches
Best price
$42SephoraSephora
Costs $29.01 more

Your shade $12.99 at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 87
    $42SephoraSephoraCosts $29.01 more

    Matches: Similar undertone (warm vs neutral)Same radiant finishClaims a skin-like finish

    Differences: Does not claim not settling into lines

    Score details
    Shade match
    87
    Finish & visual result
    70
    Wear & performance
    40
    Skin suitability
    50

    Close colour · Radiant · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Does not claim not settling into lines

    Retailer shade note: deep with a golden peach undertone

    Medium confidence· Digital match

    View match
  2. Shade match 87
    $32SephoraSephoraCosts $19.01 more

    Matches: Very close colourSimilar undertone (warm vs neutral)Same radiant finish

    Differences: Does not claim not settling into linesNot marketed for sensitive skin

    Score details
    Shade match
    87
    Finish & visual result
    78
    Wear & performance
    40
    Skin suitability
    0

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Does not claim not settling into lines · Not marketed for sensitive skin

    Retailer shade note: medium deep with subtle peach undertones

    Medium confidence· Digital match

    View match
  3. Shade match 86
    $32SephoraSephoraCosts $19.01 more

    Matches: Similar undertone (warm vs neutral)Same radiant finishClaims a skin-like finish

    Differences: Does not claim not settling into linesNot marketed for sensitive skin

    Score details
    Shade match
    86
    Finish & visual result
    78
    Wear & performance
    40
    Skin suitability
    0

    Close colour · Radiant · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Does not claim not settling into lines · Not marketed for sensitive skin

    Retailer shade note: medium deep with golden undertones

    Medium confidence· Digital match

    View match
  4. Shade match 82
    $32SephoraSephoraCosts $19.01 more

    Matches: Same neutral undertoneSame radiant finishClaims a skin-like finish

    Differences: Does not claim not settling into linesNot marketed for sensitive skin

    Score details
    Shade match
    82
    Finish & visual result
    78
    Wear & performance
    40
    Skin suitability
    0

    Close colour · Radiant · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Does not claim not settling into lines · Not marketed for sensitive skin

    Retailer shade note: medium deep with neutral undertones

    Medium confidence· Digital match

    View match
  5. Shade match 78
    $42SephoraSephoraCosts $29.01 more

    Matches: Same neutral undertoneSame radiant finishClaims a skin-like finish

    Differences: Does not claim not settling into lines

    Score details
    Shade match
    78
    Finish & visual result
    70
    Wear & performance
    40
    Skin suitability
    50

    Close colour · Radiant · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Does not claim not settling into lines

    Retailer shade note: tan with a neutral undertone

    Medium confidence· Digital match

    View match
  6. Shade match 77
    $32SephoraSephoraCosts $19.01 more

    Matches: Same radiant finishClaims a skin-like finish

    Differences: Olive rather than neutral undertoneDoes not claim not settling into linesNot marketed for sensitive skin

    Score details
    Shade match
    77
    Finish & visual result
    78
    Wear & performance
    40
    Skin suitability
    0

    Close colour · Radiant · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Olive rather than neutral undertone · Does not claim not settling into lines · Not marketed for sensitive skin

    Retailer shade note: medium deep with neutral olive undertones

    Medium confidence· Digital match

    View match
  7. Shade match 76
    $42SephoraSephoraCosts $29.01 more

    Matches: Similar undertone (warm vs neutral)Same radiant finishClaims a skin-like finish

    Differences: Does not claim not settling into lines

    Score details
    Shade match
    76
    Finish & visual result
    70
    Wear & performance
    40
    Skin suitability
    50

    Slight colour difference · Radiant · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Does not claim not settling into lines

    Retailer shade note: tan to deep with a golden undertone

    Medium confidence· Digital match

    View match
  8. Shade match 76
    $32SephoraSephoraCosts $19.01 more

    Matches: Same neutral undertoneSame radiant finishClaims a skin-like finish

    Differences: Slightly lighterDoes not claim not settling into linesNot marketed for sensitive skin

    Score details
    Shade match
    76
    Finish & visual result
    78
    Wear & performance
    40
    Skin suitability
    0

    Slight colour difference · Radiant · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Slightly lighter · Does not claim not settling into lines · Not marketed for sensitive skin

    Retailer shade note: medium deep with neutral peach undertones

    Medium confidence· Digital match

    View match
  9. #10 · NYX Professional Makeup

    Bare With Me Hydrating Face & Body Concealer Serum

    Medium Golden
    Shade match 75
    $12Ulta BeautyUlta Beauty$0.99 less (8%)

    Matches: Similar undertone (warm vs neutral)Claims a skin-like finishBoth claim not settling into lines

    Differences: Slightly lighterNatural rather than radiant finish

    Score details
    Shade match
    75
    Finish & visual result
    50
    Wear & performance
    74
    Skin suitability
    50

    Slight colour difference · Natural · Medium coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Slightly lighter · Natural rather than radiant finish

    Medium confidence· Digital match

    View match

Looking for a foundation in your shade?

The closest shade to Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer 144 (Medium · Neutral · neutral golden undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Maybelline Instant Age Rewind Eraser Treatment Foundation

    330

    Maybelline Instant Age Rewind Eraser Treatment Foundation, shade 330

    • Very close colour
    • Medium tan · Neutral · neutral golden undertone

    $12.98

Closest foundations

  1. Clinique Even Better Clinical Serum Foundation Broad Spectrum SPF 25

    WN 94 Deep Neutral

    Clinique Even Better Clinical Serum Foundation Broad Spectrum SPF 25, shade WN 94 Deep Neutral

    • Looks identical
    • Medium tan · Neutral · neutral golden undertone

    $49

  2. Pat McGrath Labs Skin Fetish: Sublime Perfection Foundation

    Medium 17

    Pat McGrath Labs Skin Fetish: Sublime Perfection Foundation, shade Medium 17

    • Looks identical
    • Medium · Neutral · neutral golden undertone

    $69

  3. Clinique Beyond Perfecting Foundation + Concealer

    WN 98 Cream Caramel

    Clinique Beyond Perfecting Foundation + Concealer, shade WN 98 Cream Caramel

    • Looks identical
    • Medium tan · Neutral · neutral golden undertone

    $41

  4. L'Oréal Paris Infallible 32H Fresh Wear Foundation

    488 Caramel

    L'Oréal Paris Infallible 32H Fresh Wear Foundation, shade 488 Caramel

    • Very close colour
    • Medium · Neutral · neutral golden undertone

    $14.97

  5. Juvia's Place I am Magic Natural Radiance Foundation

    505 Caracas

    Juvia's Place I am Magic Natural Radiance Foundation, shade 505 Caracas

    • Very close colour
    • Medium tan · Neutral · neutral golden undertone

    $24

  6. J.Cat Beauty Aquasurance Compact Foundation

    Golden Beige

    J.Cat Beauty Aquasurance Compact Foundation, shade Golden Beige

    • Looks identical
    • Medium tan · Warm · golden undertone

    $15.99

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer in 11, against Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer in 144. Every attribute compared, with its share of the score.

ComparedYour shade144Closest match11Score
Shade match55% of overall88
Colour93#ce8b51#cc8b59Very close colourColour difference 1.9 (0 is identical)
Depth100MediumMedium tanCloseDepth difference: 0.1
Retailer descriptionNot statedDeepNo depth word in one descriptionNot compared
Undertone70Neutral · neutral goldenOlive · neutral oliveSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared70
Finish100RadiantRadiantSameSame radiant finish
Coveragenot comparableNot listedMediumNot comparedCoverage not listed for one product
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 3 of 5 compared40
Longevity40Not listedLong-wearingSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall50
Skin type50SensitiveNot publishedSkin-type suitability not published for one product
Overall match 74/100Shade match 88/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer in 11.

Same or better

  • Very close colour
  • Same radiant finish
  • Claims a skin-like finish
  • Claims a blurring effect
  • Claims long-wearing
  • Claims a lightweight feel

Different

  • Olive rather than neutral undertone
  • Does not claim not settling into lines

Ingredients (information only, not scored)

7 shared ingredients; weighted similarity 10%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconelow silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs unknown-based; silicone high vs low

Where to buy 11

Best price
$42SephoraSephora
Costs $29.01 more

Your shade $12.99 at Ulta Beauty

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.