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Instant Age Rewind Eraser Dark Circle Treatment Concealer 144 dupes and alternatives Maybelline

Medium · Neutral · neutral golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Only showing matches with full coverage, without talc.

Closest shade matchClosest overall alternative: Hourglass Vanish Airbrush Full Coverage Longwear Concealer Maple 8.5

The equivalent shade and the most similar concealer overall.

Your shade
Maybelline
144Change shade
Depth and undertone: Medium · Neutral · neutral golden
Finish and coverage: Radiant finish
The match
Hourglass
Maple 8.5
Depth and undertone: Medium · Warm · peach
Finish and coverage: Natural · Full coverage
Overall match
73out of 100
Shade (Shade match)
94
Finish (Finish & visual result)
48
Wear (Wear & performance)
59
Skin (Skin suitability)
0
Shade match
94out of 100
Colour
97
Depth
100
Undertone
85
Medium confidence· Digital matchWhy it matches
Best price
$39SephoraSephora
Costs $26.01 more

Your shade $12.99 at Ulta Beauty

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 76
    $30Ulta BeautyUlta Beauty(product price)Costs $17.01 more

    Matches: Similar undertone (warm vs neutral)Claims long-wearingBoth claim not settling into lines

    Differences: Slightly deeperNatural rather than radiant finish

    Score details
    Shade match
    76
    Finish & visual result
    56
    Wear & performance
    64
    Skin suitability
    68

    Slight colour difference · Natural · Full coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Slightly deeper · Natural rather than radiant finish

    Retailer shade note: for warm undertones

    Medium confidence· Digital match

    View match
  2. Shade match 83
    $39SephoraSephoraCosts $26.01 more

    Matches: Similar undertone (warm vs neutral)Claims a skin-like finishClaims a blurring effect

    Differences: Slightly deeperNatural rather than radiant finishNot marketed for sensitive skin

    Score details
    Shade match
    83
    Finish & visual result
    48
    Wear & performance
    59
    Skin suitability
    0

    Close colour · Natural · Full coverage

    Ingredients (not scored): 24% ingredient overlap

    Differences: Slightly deeper · Natural rather than radiant finish · Not marketed for sensitive skin

    Retailer shade note: Medium Deep, Warm Golden

    Medium confidence· Digital match

    View match
  3. #4 · e.l.f. Cosmetics

    16HR Camo Concealer

    Tan Neutral
    Shade match 93
    $8Ulta BeautyUlta Beauty(product price)$4.99 less (38%)

    Matches: Near-identical swatch colourSame neutral undertoneClaims 16-hour wear

    Differences: Matte rather than radiant finishNot marketed for sensitive skin

    Score details
    Shade match
    93
    Finish & visual result
    12
    Wear & performance
    59
    Skin suitability
    0

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 30% ingredient overlap

    Differences: Matte rather than radiant finish · Not marketed for sensitive skin

    Retailer shade note: tan with neutral undertones

    Medium confidence· Digital match

    View match

Looking for a foundation in your shade?

The closest shade to Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer 144 (Medium · Neutral · neutral golden undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Maybelline Instant Age Rewind Eraser Treatment Foundation

    330

    Maybelline Instant Age Rewind Eraser Treatment Foundation, shade 330

    • Very close colour
    • Medium tan · Neutral · neutral golden undertone

    $12.98

Closest foundations

  1. Clinique Even Better Clinical Serum Foundation Broad Spectrum SPF 25

    WN 94 Deep Neutral

    Clinique Even Better Clinical Serum Foundation Broad Spectrum SPF 25, shade WN 94 Deep Neutral

    • Looks identical
    • Medium tan · Neutral · neutral golden undertone

    $49

  2. Pat McGrath Labs Skin Fetish: Sublime Perfection Foundation

    Medium 17

    Pat McGrath Labs Skin Fetish: Sublime Perfection Foundation, shade Medium 17

    • Looks identical
    • Medium · Neutral · neutral golden undertone

    $69

  3. Clinique Beyond Perfecting Foundation + Concealer

    WN 98 Cream Caramel

    Clinique Beyond Perfecting Foundation + Concealer, shade WN 98 Cream Caramel

    • Looks identical
    • Medium tan · Neutral · neutral golden undertone

    $41

  4. L'Oréal Paris Infallible 32H Fresh Wear Foundation

    488 Caramel

    L'Oréal Paris Infallible 32H Fresh Wear Foundation, shade 488 Caramel

    • Very close colour
    • Medium · Neutral · neutral golden undertone

    $14.97

  5. Juvia's Place I am Magic Natural Radiance Foundation

    505 Caracas

    Juvia's Place I am Magic Natural Radiance Foundation, shade 505 Caracas

    • Very close colour
    • Medium tan · Neutral · neutral golden undertone

    $24

  6. J.Cat Beauty Aquasurance Compact Foundation

    Golden Beige

    J.Cat Beauty Aquasurance Compact Foundation, shade Golden Beige

    • Looks identical
    • Medium tan · Warm · golden undertone

    $15.99

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Hourglass Vanish Airbrush Full Coverage Longwear Concealer in Maple 8.5, against Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer in 144. Every attribute compared, with its share of the score.

ComparedYour shade144Closest matchMaple 8.5Score
Shade match55% of overall94
Colour97#ce8b51#d28a4eLooks identicalColour difference 1.1 (0 is identical)
Depth100MediumMediumSameDepth difference: 0.3
Retailer descriptionNot statedMedium tanNo depth word in one descriptionNot compared
Undertone85Neutral · neutral goldenWarm · peachClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared48
Finish56RadiantNaturalSome differenceNatural finish rather than radiant
Coveragenot comparableNot listedFullNot comparedCoverage not listed for one product
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 3 of 5 compared59
Longevity40Not listed16-hour wearSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall0
Skin type0SensitiveNormal, dry, combinationMarketed for different skin types
Overall match 73/100Shade match 94/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Hourglass Vanish Airbrush Full Coverage Longwear Concealer in Maple 8.5.

Same or better

  • Near-identical swatch colour
  • Similar undertone (warm vs neutral)
  • Claims a skin-like finish
  • Claims a blurring effect
  • Claims 16-hour wear
  • Both claim not settling into lines
  • Claims a lightweight feel

Different

  • Natural finish instead of radiant
  • Not marketed for sensitive skin

Ingredients (information only, not scored)

11 shared ingredients; weighted similarity 24%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high

Where to buy Maple 8.5

Best price
$39SephoraSephora
Costs $26.01 more

Your shade $12.99 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.