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Instant Age Rewind Eraser Dark Circle Treatment Concealer 144 dupes and alternatives Maybelline

Medium · Neutral · neutral golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Only showing matches with medium coverage, in serum form.

  • 2 matches have no formulation listed and are not shown.

Closest shade matchClosest overall alternative: NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum Medium Golden

The equivalent shade and the most similar concealer overall.

Your shade
Maybelline
144Change shade
Depth and undertone: Medium · Neutral · neutral golden
Finish and coverage: Radiant finish
The match
NYX Professional Makeup
Medium Golden
Depth and undertone: Medium · Warm · golden
Finish and coverage: Natural · Medium coverage
Overall match
67out of 100
Shade (Shade match)
75
Finish (Finish & visual result)
50
Wear (Wear & performance)
74
Skin (Skin suitability)
50
Shade match
75out of 100
Colour
69
Depth
83
Undertone
85
Medium confidence· Digital matchWhy it matches
Best price
$12Ulta BeautyUlta Beauty
$0.99 less (8%)

Your shade $12.99 at Ulta Beauty

Looking for a foundation in your shade?

The closest shade to Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer 144 (Medium · Neutral · neutral golden undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Maybelline Instant Age Rewind Eraser Treatment Foundation

    330

    Maybelline Instant Age Rewind Eraser Treatment Foundation, shade 330

    • Very close colour
    • Medium tan · Neutral · neutral golden undertone

    $12.98

Closest foundations

  1. Clinique Even Better Clinical Serum Foundation Broad Spectrum SPF 25

    WN 94 Deep Neutral

    Clinique Even Better Clinical Serum Foundation Broad Spectrum SPF 25, shade WN 94 Deep Neutral

    • Looks identical
    • Medium tan · Neutral · neutral golden undertone

    $49

  2. Pat McGrath Labs Skin Fetish: Sublime Perfection Foundation

    Medium 17

    Pat McGrath Labs Skin Fetish: Sublime Perfection Foundation, shade Medium 17

    • Looks identical
    • Medium · Neutral · neutral golden undertone

    $69

  3. Clinique Beyond Perfecting Foundation + Concealer

    WN 98 Cream Caramel

    Clinique Beyond Perfecting Foundation + Concealer, shade WN 98 Cream Caramel

    • Looks identical
    • Medium tan · Neutral · neutral golden undertone

    $41

  4. L'Oréal Paris Infallible 32H Fresh Wear Foundation

    488 Caramel

    L'Oréal Paris Infallible 32H Fresh Wear Foundation, shade 488 Caramel

    • Very close colour
    • Medium · Neutral · neutral golden undertone

    $14.97

  5. Juvia's Place I am Magic Natural Radiance Foundation

    505 Caracas

    Juvia's Place I am Magic Natural Radiance Foundation, shade 505 Caracas

    • Very close colour
    • Medium tan · Neutral · neutral golden undertone

    $24

  6. J.Cat Beauty Aquasurance Compact Foundation

    Golden Beige

    J.Cat Beauty Aquasurance Compact Foundation, shade Golden Beige

    • Looks identical
    • Medium tan · Warm · golden undertone

    $15.99

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum in Medium Golden, against Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer in 144. Every attribute compared, with its share of the score.

ComparedYour shade144Closest matchMedium GoldenScore
Shade match55% of overall75
Colour69#ce8b51#d7986cSlight colour differenceColour difference 5.1 (0 is identical)
Depth83MediumMediumSome differenceDepth difference: 6.5
Retailer descriptionNot statedNot statedNo depth word in one descriptionNot compared
Undertone85Neutral · neutral goldenWarm · goldenClosefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared50
Finish56RadiantNaturalSome differenceNatural finish rather than radiant
Coveragenot comparableNot listedMediumNot comparedCoverage not listed for one product
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared74
Longevitynot comparableNot listedNot listedNot claimed by eitherNeither product lists long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall50
Skin type50SensitiveNot publishedSkin-type suitability not published for one product
Overall match 67/100Shade match 75/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum in Medium Golden.

Same or better

  • $0.99 less
  • Similar undertone (warm vs neutral)
  • Claims a skin-like finish
  • Both claim not settling into lines
  • Claims a lightweight feel

Different

  • Small colour difference on the swatch
  • Runs slightly lighter
  • Natural finish instead of radiant

Ingredients (information only, not scored)

7 shared ingredients; weighted similarity 17%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconeWater-based, moderate silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs moderate

Where to buy Medium Golden

Best price
$12Ulta BeautyUlta Beauty
$0.99 less (8%)

Your shade $12.99 at Ulta Beauty

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.