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Instant Age Rewind Eraser Dark Circle Treatment Concealer 149 dupes and alternatives Maybelline

Deep · Warm undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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6 of 30

Only showing matches in serum form, without coconut oil.

  • 6 matches have no formulation listed and are not shown.

Closest shade matchClosest overall alternative: L'Oréal Paris True Match Radiant Serum Concealer C10

The equivalent shade and the most similar concealer overall.

Your shade
Maybelline
149Change shade
Depth and undertone: Deep · Warm
Finish and coverage: Radiant finish
The match
L'Oréal Paris
C10
Depth and undertone: Deep · Warm
Finish and coverage: Radiant finish
Overall match
74out of 100
Shade (Shade match)
73
Finish (Finish & visual result)
78
Wear (Wear & performance)
59
Skin (Skin suitability)
100
Shade match
73out of 100
Colour
57
Depth
92
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$16.99Ulta BeautyUlta Beauty
Costs $4 more

Your shade $12.99 at Ulta Beauty · product price; shade not separately priced

More matches

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Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · L'Oréal Paris

    True Match Radiant Serum Concealer

    C7
    Shade match 63
    $16.99Ulta BeautyUlta BeautyCosts $4 more

    Matches: Same warm undertoneSame radiant finishClaims a skin-like finish

    Differences: Noticeably different swatch colourSlightly deeperContains drying alcohol

    Score details
    Shade match
    63
    Finish & visual result
    78
    Wear & performance
    59
    Skin suitability
    100

    Visibly different colour · Radiant finish

    Ingredients (not scored): 23% ingredient overlap

    Differences: Noticeably different swatch colour · Slightly deeper · Contains drying alcohol

    Medium confidence· Digital match

    View match
  2. #3 · NYX Professional Makeup

    Bare With Me Hydrating Face & Body Concealer Serum

    Mocha
    Shade match 70
    $12Ulta BeautyUlta Beauty(product price)$0.99 less (8%)

    Matches: Claims a skin-like finishBoth claim not settling into linesClaims a lightweight feel

    Differences: Slightly deeperNatural rather than radiant finish

    Score details
    Shade match
    70
    Finish & visual result
    50
    Wear & performance
    74
    Skin suitability
    50

    Slight colour difference · Natural · Medium coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Slightly deeper · Natural rather than radiant finish

    Medium confidence· Digital match

    View match
  3. #4 · NYX Professional Makeup

    Bare With Me Hydrating Face & Body Concealer Serum

    Camel
    Shade match 69
    $12Ulta BeautyUlta Beauty(product price)$0.99 less (8%)

    Matches: Claims a skin-like finishBoth claim not settling into linesClaims a lightweight feel

    Differences: Slightly lighterNatural rather than radiant finish

    Score details
    Shade match
    69
    Finish & visual result
    50
    Wear & performance
    74
    Skin suitability
    50

    Slight colour difference · Natural · Medium coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Slightly lighter · Natural rather than radiant finish

    Medium confidence· Digital match

    View match
  4. #5 · L'Oréal Paris

    True Match Radiant Serum Concealer

    N11
    Shade match 55
    $16.99Ulta BeautyUlta Beauty(product price)Costs $4 more

    Matches: Same radiant finishClaims a skin-like finishClaims long-wearing

    Differences: Noticeably different swatch colourSlightly deeperNeutral rather than warm undertone

    Score details
    Shade match
    55
    Finish & visual result
    78
    Wear & performance
    59
    Skin suitability
    100

    Visibly different colour · Radiant finish

    Ingredients (not scored): 23% ingredient overlap

    Differences: Noticeably different swatch colour · Slightly deeper · Neutral rather than warm undertone · Contains drying alcohol

    Medium confidence· Digital match

    View match
  5. #6 · L'Oréal Paris

    True Match Radiant Serum Concealer

    W10.5
    Shade match 53
    $16.99Ulta BeautyUlta Beauty(product price)Costs $4 more

    Matches: Same radiant finishClaims a skin-like finishClaims long-wearing

    Differences: Noticeably different swatch colourSlightly cooler undertoneContains drying alcohol

    Score details
    Shade match
    53
    Finish & visual result
    78
    Wear & performance
    59
    Skin suitability
    100

    Slight colour difference · Radiant finish

    Ingredients (not scored): 23% ingredient overlap

    Differences: Noticeably different swatch colour · Slightly cooler undertone · Contains drying alcohol

    Medium confidence· Digital match

    View match

Looking for a foundation in your shade?

The closest shade to Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer 149 (Deep · Warm undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Maybelline Instant Age Rewind Eraser Treatment Foundation

    360

    Maybelline Instant Age Rewind Eraser Treatment Foundation, shade 360

    • Slight colour difference
    • Deep · Warm undertone

    $16.99

Closest foundations

  1. TIRTIR Mask Fit Red Cushion

    45W CHESTNUT

    TIRTIR Mask Fit Red Cushion, shade 45W CHESTNUT

    • Very close colour
    • Deep · Warm undertone

    $25

  2. Glossier Stretch Fluid Foundation for Buildable Coverage

    Medium Deep 2

    Glossier Stretch Fluid Foundation for Buildable Coverage, shade Medium Deep 2

    • Very close colour
    • Deep · Warm · peach undertone

    $34

  3. PÜR 4-in-1 Pressed Mineral Makeup SPF 15

    Cocoa DG7

    PÜR 4-in-1 Pressed Mineral Makeup SPF 15, shade Cocoa DG7

    • Close colour
    • Deep · Warm · golden undertone

    $34

  4. Tower 28 Beauty Swipe Serum Non-Acnegenic Foundation

    15W Rancho Mirage

    Tower 28 Beauty Swipe Serum Non-Acnegenic Foundation, shade 15W Rancho Mirage

    • Close colour
    • Deep · Warm undertone

    $36

  5. Chanel LES BEIGES Healthy Glow Foundation Hydration and Longwear

    BD141

    Chanel LES BEIGES Healthy Glow Foundation Hydration and Longwear, shade BD141

    • Close colour
    • Deep · Warm · golden undertone

    $69

  6. Yves Saint Laurent Skin Affair Soft Glow Cushion Foundation

    DW8

    Yves Saint Laurent Skin Affair Soft Glow Cushion Foundation, shade DW8

    • Close colour
    • Deep · Warm undertone

    $49

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

L'Oréal Paris True Match Radiant Serum Concealer in C10, against Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer in 149. Every attribute compared, with its share of the score.

ComparedYour shade149Closest matchC10Score
Shade match55% of overall73
Colour57#7e5b3a#945b36Slight colour differenceColour difference 6.6 (0 is identical)
Depth92DeepDeepSameDepth difference: 3.9
Retailer descriptionDeepNot statedNo depth word in one descriptionNot compared
Undertone100WarmWarmSamecandidate undertone inferred
Finish & visual result25% of overall · 2 of 4 compared78
Finish100RadiantRadiantSameSame radiant finish
Coveragenot comparableNot listedNot listedNot comparedCoverage not listed for one product
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared59
Longevity40Not listedLong-wearingSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall100
Skin type100SensitiveSensitiveBoth marketed for sensitive skin
Overall match 74/100Shade match 73/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To L'Oréal Paris True Match Radiant Serum Concealer in C10.

Same or better

  • Same warm undertone
  • Same radiant finish
  • Claims a skin-like finish
  • Claims long-wearing
  • Both claim not settling into lines
  • Claims a lightweight feel

Different

  • Visible colour difference
  • Contains alcohol denat.

Ingredients (information only, not scored)

10 shared ingredients; weighted similarity 23%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedListed (alcohol denat.)
SPFNot listedNot listed
OverlapWater-based vs silicone-based; silicone high vs high

Where to buy C10

Match price
$16.99Ulta BeautyUlta Beauty
Costs $4 more

Your shade $12.99 at Ulta Beauty · product price; shade not separately priced

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.