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Instant Age Rewind Eraser Dark Circle Treatment Concealer 149 dupes and alternatives Maybelline

Deep · Warm undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 2 applied

Coverage

Finish

Formulation

Skin type

Preferences

Fragrance-free1No drying alcohol1Vegan0Cruelty-free0Oil-free0With SPF0Mineral0

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Only showing matches with full coverage, without dimethicone.

  • 5 matches have no coverage listed and are not shown.

Closest shade match: IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer 44.0 Deep Natural

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Maybelline
149Change shade
Depth and undertone: Deep · Warm
Finish and coverage: Radiant finish
The match
IT Cosmetics
44.0 Deep Natural
Depth and undertone: Deep · Neutral
Finish and coverage: Natural · Full coverage
Shade match
63out of 100
Colour
54
Depth
98
Undertone
65
Medium confidence· Digital matchWhy it matches
Best price
$30SephoraSephora
Costs $17.01 more

Your shade $12.99 at Ulta Beauty

SephoraView at Sephora

No match is close enough in colour to recommend as an overall alternative (shade match under 70).

Looking for a foundation in your shade?

The closest shade to Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer 149 (Deep · Warm undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Maybelline Instant Age Rewind Eraser Treatment Foundation

    360

    Maybelline Instant Age Rewind Eraser Treatment Foundation, shade 360

    • Slight colour difference
    • Deep · Warm undertone

    $16.99

    Ulta BeautyView at Ulta Beauty

Closest foundations

  1. TIRTIR Mask Fit Red Cushion

    45W CHESTNUT

    TIRTIR Mask Fit Red Cushion, shade 45W CHESTNUT

    • Very close colour
    • Deep · Warm undertone

    $25

    Ulta BeautyView at Ulta Beauty
  2. Glossier Stretch Fluid Foundation for Buildable Coverage

    Medium Deep 2

    Glossier Stretch Fluid Foundation for Buildable Coverage, shade Medium Deep 2

    • Very close colour
    • Deep · Warm · peach undertone

    $34

    SephoraView at Sephora
  3. PÜR 4-in-1 Pressed Mineral Makeup SPF 15

    Cocoa DG7

    PÜR 4-in-1 Pressed Mineral Makeup SPF 15, shade Cocoa DG7

    • Close colour
    • Deep · Warm · golden undertone

    $34

    Ulta BeautyView at Ulta Beauty
  4. Tower 28 Beauty Swipe Serum Non-Acnegenic Foundation

    15W Rancho Mirage

    Tower 28 Beauty Swipe Serum Non-Acnegenic Foundation, shade 15W Rancho Mirage

    • Close colour
    • Deep · Warm undertone

    $36

    SephoraView at Sephora
  5. Chanel LES BEIGES Healthy Glow Foundation Hydration and Longwear

    BD141

    Chanel LES BEIGES Healthy Glow Foundation Hydration and Longwear, shade BD141

    • Close colour
    • Deep · Warm · golden undertone

    $69

    Ulta BeautyView at Ulta Beauty
  6. Yves Saint Laurent Skin Affair Soft Glow Cushion Foundation

    DW8

    Yves Saint Laurent Skin Affair Soft Glow Cushion Foundation, shade DW8

    • Close colour
    • Deep · Warm undertone

    $49

    SephoraView at Sephora

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer in 44.0 Deep Natural, against Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer in 149. Every attribute compared, with its share of the score.

ComparedYour shade149Closest shade match44.0 Deep NaturalScore
Shade match55% of overall63
Colour54#7e5b3a#825b4aSlight colour differenceColour difference 7.0 (0 is identical)
Depth98DeepDeepSameDepth difference: 1.1
Retailer descriptionDeepNot statedNo depth word in one descriptionNot compared
Undertone65WarmNeutralSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 1 of 4 compared56
Finish56RadiantNaturalSome differenceNatural finish rather than radiant
Coveragenot comparableNot listedFullNot comparedCoverage not listed for one product
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared64
Longevity40Not listedLong-wearingSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall68
Skin type68SensitiveNormal, dry, combination, oily, sensitiveBoth marketed for sensitive skin
Overall match 62/100Shade match 63/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer in 44.0 Deep Natural.

Same or better

  • Claims long-wearing
  • Both claim not settling into lines

Different

  • Visible colour difference
  • Neutral rather than warm undertone
  • Natural finish instead of radiant

Ingredients (information only, not scored)

11 shared ingredients; weighted similarity 8%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeOil-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs oil-based; silicone high vs high
View full match

Where to buy 44.0 Deep Natural

Best price
$30SephoraSephora
Costs $17.01 more

Your shade $12.99 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.