Beautler.Your beauty butler

Instant Age Rewind Eraser Dark Circle Treatment Concealer 190 dupes and alternatives Maybelline

Rich deep · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 2 applied

Coverage

Finish

Formulation

Skin type

  • Dry0
  • Normal0
  • Combination0
  • Oily0
  • Sensitive0

Preferences

Fragrance-free1No drying alcohol1Vegan1Cruelty-free1Oil-free0With SPF0Mineral0

Avoid an ingredient

Sort

1 of 30

Only showing matches with medium coverage, without silicones.

Closest shade match: NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum Deep

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Maybelline
190Change shade
Depth and undertone: Rich deep · Neutral
Finish and coverage: Radiant finish
The match
NYX Professional Makeup
Deep
Depth and undertone: Very deep
Finish and coverage: Natural · Medium coverage
Shade match
53out of 100
Colour
42
Depth
65
Undertone
70
Medium confidence· Digital matchWhy it matches
Match price
$12Ulta BeautyUlta Beauty
$0.99 less (8%)

Your shade $12.99 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

No match is close enough in colour to recommend as an overall alternative (shade match under 70).

Looking for a foundation in your shade?

The closest shade to Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer 190 (Rich deep · Neutral undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Maybelline Instant Age Rewind Eraser Treatment Foundation

    150

    Maybelline Instant Age Rewind Eraser Treatment Foundation, shade 150

    • Nearest in this range
    • Light · Neutral undertone

    $16.99

    Ulta BeautyView at Ulta Beauty

Closest foundations

  1. Too Faced Born This Way Soft Matte Foundation

    Ganache

    Too Faced Born This Way Soft Matte Foundation, shade Ganache

    • Looks identical
    • Rich deep · Neutral undertone

    $48

    SephoraView at Sephora
  2. Make Up For Ever Balancing & Perfecting Natural Finish Longwear Foundation

    479N Onyx

    Make Up For Ever Balancing & Perfecting Natural Finish Longwear Foundation, shade 479N Onyx

    • Very close colour
    • Rich deep · Neutral undertone

    $49

    SephoraView at Sephora
  3. Hourglass Ambient Soft Glow Foundation

    16.5

    Hourglass Ambient Soft Glow Foundation, shade 16.5

    • Very close colour
    • Rich deep · Neutral undertone

    $60

    SephoraView at Sephora
  4. TIRTIR Mask Fit AI Filter Cushion

    51N FUDGE

    TIRTIR Mask Fit AI Filter Cushion, shade 51N FUDGE

    • Very close colour
    • Rich deep · Neutral undertone

    $25

    Ulta BeautyView at Ulta Beauty
  5. LIXR Beauty Multi-Use Cream-to-Powder Concealer & Foundation Stick

    Nutmeg 9N

    LIXR Beauty Multi-Use Cream-to-Powder Concealer & Foundation Stick, shade Nutmeg 9N

    • Very close colour
    • Rich deep · Neutral undertone

    $36

    SephoraView at Sephora
  6. Revolution Beauty Superdewy Cushion Foundation

    Deep Neutral Warm

    Revolution Beauty Superdewy Cushion Foundation, shade Deep Neutral Warm

    • Very close colour
    • Rich deep · Neutral · neutral golden undertone

    $14

    Ulta BeautyView at Ulta Beauty

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum in Deep, against Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer in 190. Every attribute compared, with its share of the score.

ComparedYour shade190Closest shade matchDeepScore
Shade match55% of overall53
Colour42#45220b#583b2dVisibly different colourColour difference 8.5 (0 is identical)
Depth65Rich deepVery deepSome differenceDepth difference: 11.2
Retailer descriptionNot statedNot statedNo depth word in one descriptionNot compared
Undertone70NeutralUnknownSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared50
Finish56RadiantNaturalSome differenceNatural finish rather than radiant
Coveragenot comparableNot listedMediumNot comparedCoverage not listed for one product
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared74
Longevitynot comparableNot listedNot listedNot claimed by eitherNeither product lists long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall50
Skin type50SensitiveNot publishedSkin-type suitability not published for one product
Overall match 55/100Shade match 53/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum in Deep.

Same or better

  • $0.99 less
  • Claims a skin-like finish
  • Both claim not settling into lines
  • Claims a lightweight feel

Different

  • Visible colour difference
  • Runs slightly lighter
  • Natural finish instead of radiant

Ingredients (information only, not scored)

7 shared ingredients; weighted similarity 17%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeWater-based, moderate silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs moderate
View full match

Where to buy Deep

Match price
$12Ulta BeautyUlta Beauty
$0.99 less (8%)

Your shade $12.99 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.