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Instant Age Rewind Eraser Dark Circle Treatment Concealer 190 dupes and alternatives Maybelline

Rich deep · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 4 applied

Coverage

  • Medium1
  • Medium to full0
  • Full0
  • Buildable0

Finish

  • Matte1
  • Natural0
  • Radiant0
  • Luminous0

Formulation

Skin type

Preferences

Fragrance-free1No drying alcohol1Vegan0Cruelty-free0Oil-free0With SPF0Mineral0

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Only showing matches with medium coverage, in cream form, without talc or alcohol denat.

  • 6 matches have no formulation listed and are not shown.

Closest shade match: NARS Soft Matte Complete Concealer Dark Coffee

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Maybelline
190Change shade
Depth and undertone: Rich deep · Neutral
Finish and coverage: Radiant finish
The match
NARS
Dark Coffee
Depth and undertone: Very deep · Neutral
Finish and coverage: Matte · Medium coverage
Shade match
62out of 100
Colour
46
Depth
64
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$36SephoraSephora
Costs $23.01 more

Your shade $12.99 at Ulta Beauty

SephoraView at Sephora

No match is close enough in colour to recommend as an overall alternative (shade match under 70).

Looking for a foundation in your shade?

The closest shade to Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer 190 (Rich deep · Neutral undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Maybelline Instant Age Rewind Eraser Treatment Foundation

    150

    Maybelline Instant Age Rewind Eraser Treatment Foundation, shade 150

    • Nearest in this range
    • Light · Neutral undertone

    $16.99

    Ulta BeautyView at Ulta Beauty

Closest foundations

  1. Too Faced Born This Way Soft Matte Foundation

    Ganache

    Too Faced Born This Way Soft Matte Foundation, shade Ganache

    • Looks identical
    • Rich deep · Neutral undertone

    $48

    SephoraView at Sephora
  2. Make Up For Ever Balancing & Perfecting Natural Finish Longwear Foundation

    479N Onyx

    Make Up For Ever Balancing & Perfecting Natural Finish Longwear Foundation, shade 479N Onyx

    • Very close colour
    • Rich deep · Neutral undertone

    $49

    SephoraView at Sephora
  3. Hourglass Ambient Soft Glow Foundation

    16.5

    Hourglass Ambient Soft Glow Foundation, shade 16.5

    • Very close colour
    • Rich deep · Neutral undertone

    $60

    SephoraView at Sephora
  4. TIRTIR Mask Fit AI Filter Cushion

    51N FUDGE

    TIRTIR Mask Fit AI Filter Cushion, shade 51N FUDGE

    • Very close colour
    • Rich deep · Neutral undertone

    $25

    Ulta BeautyView at Ulta Beauty
  5. LIXR Beauty Multi-Use Cream-to-Powder Concealer & Foundation Stick

    Nutmeg 9N

    LIXR Beauty Multi-Use Cream-to-Powder Concealer & Foundation Stick, shade Nutmeg 9N

    • Very close colour
    • Rich deep · Neutral undertone

    $36

    SephoraView at Sephora
  6. Revolution Beauty Superdewy Cushion Foundation

    Deep Neutral Warm

    Revolution Beauty Superdewy Cushion Foundation, shade Deep Neutral Warm

    • Very close colour
    • Rich deep · Neutral · neutral golden undertone

    $14

    Ulta BeautyView at Ulta Beauty

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

NARS Soft Matte Complete Concealer in Dark Coffee, against Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer in 190. Every attribute compared, with its share of the score.

ComparedYour shade190Closest shade matchDark CoffeeScore
Shade match55% of overall62
Colour46#45220b#5c3a29Slight colour differenceColour difference 7.9 (0 is identical)
Depth64Rich deepVery deepSome differenceDepth difference: 11.4
Retailer descriptionNot statedDeepNo depth word in one descriptionNot compared
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared20
Finish12RadiantMatteDifferentMatte finish rather than radiant
Coveragenot comparableNot listedMediumNot comparedCoverage not listed for one product
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 2 of 5 compared64
Longevity40Not listed12-hour wearSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall0
Skin type0SensitiveNormal, combination, oilyMarketed for different skin types
Overall match 49/100Shade match 62/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To NARS Soft Matte Complete Concealer in Dark Coffee.

Same or better

  • Same neutral undertone
  • Claims a blurring effect
  • Claims 12-hour wear
  • Both claim not settling into lines

Different

  • Visible colour difference
  • Runs slightly lighter
  • Matte finish instead of radiant
  • Not marketed for sensitive skin

Ingredients (information only, not scored)

9 shared ingredients; weighted similarity 24%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs silicone-based; silicone high vs high
View full match

Where to buy Dark Coffee

Best price
$36SephoraSephora
Costs $23.01 more

Your shade $12.99 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.