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Instant Age Rewind Eraser Treatment Foundation 118 dupes and alternatives Maybelline

Very fair · Warm undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 2 applied

Coverage

Finish

Formulation

Skin type

Preferences

Fragrance-free0No drying alcohol1Vegan0Cruelty-free0Oil-free0With SPF0Mineral0

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Only showing matches with buildable coverage, in liquid form.

  • 1 match has no coverage listed and is not shown.
  • 9 matches have no formulation listed and are not shown.

Closest shade matchClosest overall alternative: Chanel ULTRA LE TEINT Ultrawear All-Day Comfort Flawless Finish Foundation B10

The equivalent shade and the most similar foundation overall.

Your shade
Maybelline
118Change shade
Depth and undertone: Very fair · Warm
Finish and coverage: Natural · Medium coverage
The match
Chanel
B10
Depth and undertone: Very fair · Neutral
Finish and coverage: Matte · Buildable coverage
Overall match
79out of 100
Shade (Shade match)
87
Finish (Finish & visual result)
81
Wear (Wear & performance)
54
Skin (Skin suitability)
68
Shade match
87out of 100
Colour
94
Depth
94
Undertone
65
Medium confidence· Digital matchWhy it matches
Match price
$69Ulta BeautyUlta Beauty
Costs $56.02 more

Your shade $12.98 at Walmart · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Looking for a concealer in your shade?

The closest shade to Maybelline Instant Age Rewind Eraser Treatment Foundation 118 (Very fair · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer

    100

    Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer, shade 100

    • Looks identical
    • Very fair · Warm undertone

    $12.99

    Ulta BeautyView at Ulta Beauty

Closest concealers

  1. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Almond

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Almond

    • Very close colour
    • Very fair · Warm · golden undertone

    $36

    SephoraView at Sephora
  2. Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer

    180

    Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 180

    • Very close colour
    • Very fair · Warm undertone

    $30

    SephoraView at Sephora
  3. NARS Soft Matte Complete Concealer

    Marron Glacé

    NARS Soft Matte Complete Concealer, shade Marron Glacé

    • Very close colour
    • Fair · Warm · peach undertone

    $36

    SephoraView at Sephora
  4. Dior Forever Skin Correct Full-Coverage Concealer

    2WP Warm Peach

    Dior Forever Skin Correct Full-Coverage Concealer, shade 2WP Warm Peach

    • Very close colour
    • Fair · Warm · peach undertone

    $42

    Ulta BeautyView at Ulta Beauty
  5. NARS Radiant Creamy Concealer

    Nougatine

    NARS Radiant Creamy Concealer, shade Nougatine

    • Very close colour
    • Very fair · Warm undertone

    $36

    SephoraView at Sephora
  6. Laura Mercier Real Flawless Weightless Perfecting Serum Concealer

    0W1

    Laura Mercier Real Flawless Weightless Perfecting Serum Concealer, shade 0W1

    • Very close colour
    • Fair · Warm undertone

    $34

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Chanel ULTRA LE TEINT Ultrawear All-Day Comfort Flawless Finish Foundation in B10, against Maybelline Instant Age Rewind Eraser Treatment Foundation in 118. Every attribute compared, with its share of the score.

ComparedYour shade118Closest matchB10Score
Shade match55% of overall87
Colour94#fdd7b5#f5d1b1Very close colourColour difference 1.6 (0 is identical)
Depth94Very fairVery fairSameDepth difference: 3.3
Retailer descriptionNot statedLightNo depth word in one descriptionNot compared
Undertone65WarmNeutralSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared81
Finish56NaturalMatteSome differenceMatte finish rather than natural
Coverage100MediumBuildableCloseBuildable coverage rather than medium (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared54
Longevity40Not listed24-hour wearSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall68
Skin type68SensitiveCombination, dry, normal, oily, sensitiveBoth marketed for sensitive skin
Overall match 79/100Shade match 87/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Chanel ULTRA LE TEINT Ultrawear All-Day Comfort Flawless Finish Foundation in B10.

Same or better

  • Very close colour
  • Buildable rather than medium coverage
  • Both claim a blurring effect
  • Claims 24-hour wear
  • Both claim a lightweight feel

Different

  • Neutral rather than warm undertone
  • Matte finish instead of natural
  • Does not claim not settling into lines
  • Fragrance is listed in the formula
  • No SPF

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 15%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseSilicone-based, high siliconeWater-based, high silicone
FragranceNot listedListed (fragrance)
Drying alcoholNot listedNot listed
SPFSPF 20Not listed
OverlapSilicone-based vs water-based; silicone high vs high
View full match

Where to buy B10

Match price
$69Ulta BeautyUlta Beauty
Costs $56.02 more

Your shade $12.98 at Walmart · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.