Instant Age Rewind Eraser Treatment Foundation 190 dupes and alternatives Maybelline
4.2 (4,470)·Light · Warm undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Very close colour· Same natural finish· Same medium coverage
Differences: Neutral rather than warm undertone· Does not claim not settling into lines· Not marketed for sensitive skin
Score details
Shade match
85
Finish & visual result
100
Wear & performance
54
Skin suitability
0
Very close colour · Natural · Medium coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Neutral rather than warm undertone · Does not claim not settling into lines · Not marketed for sensitive skin · Contains listed fragrance · Contains drying alcohol · No SPF
Retailer shade note: for light to medium skin with neutral undertones
Matches: Very close colour· Same warm undertone· Same medium coverage
Differences: Matte rather than natural finish· Does not claim not settling into lines· Not marketed for sensitive skin
Score details
Shade match
93
Finish & visual result
81
Wear & performance
51
Skin suitability
0
Very close colour · Matte · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Matte rather than natural finish · Does not claim not settling into lines · Not marketed for sensitive skin · Contains drying alcohol · No SPF
$11.99Ulta Beauty(product price)$5 less (29%)4.4 (182,841)
Matches: Very close colour· Same warm undertone· Same medium coverage
Differences: Matte rather than natural finish· No blurring effect claimed· Does not claim not settling into lines
Score details
Shade match
96
Finish & visual result
70
Wear & performance
54
Skin suitability
0
Very close colour · Matte · Medium coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Matte rather than natural finish · No blurring effect claimed · Does not claim not settling into lines · Not marketed for sensitive skin · Contains drying alcohol · No SPF
$11.99Ulta Beauty(product price)$5 less (29%)4.4 (182,841)
Matches: Very close colour· Same warm undertone· Same medium coverage
Differences: Matte rather than natural finish· No blurring effect claimed· Does not claim not settling into lines
Score details
Shade match
95
Finish & visual result
70
Wear & performance
54
Skin suitability
0
Very close colour · Matte · Medium coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Matte rather than natural finish · No blurring effect claimed · Does not claim not settling into lines · Not marketed for sensitive skin · Contains drying alcohol · No SPF
The closest shade to Maybelline Instant Age Rewind Eraser Treatment Foundation 190 (Light · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Pat McGrath Labs Skin Fetish: Sublime Perfection Foundation in Light Medium 12, against Maybelline Instant Age Rewind Eraser Treatment Foundation in 190. Every attribute compared, with its share of the score.
ComparedYour shade190Closest shade matchLight Medium 12How they compareScore
Shade match55% of overall98
Colour60%98#edb27d#f1b47eLooks identicalColour difference 0.8 (0 is identical)
Depth15%98LightLightSameDepth difference: 1.3
Retailer descriptionLight mediumLight mediumBoth described as light mediumThe retailers describe the same depth
Finish & visual result25% of overall · 3 of 4 compared81
Finish35%56NaturalRadiantSome differenceRadiant finish rather than natural
Coverage30%100MediumMediumSameSame medium coverage
Skin-like finish20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring15%100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared66
Longevity30%—not comparableNot listedNot listedNot claimed by eitherNeither product lists long wear
Transfer resistance20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling20%40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall0
Skin type100%0SensitiveNormal, dry, combinationMarketed for different skin types
Overall match 84/100Shade match 98/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
RMS Beauty ReEvolve Natural Finish Foundation in 33.5, against Maybelline Instant Age Rewind Eraser Treatment Foundation in 190. Every attribute compared, with its share of the score.
ComparedYour shade190Closest overall alternative33.5How they compareScore
Shade match55% of overall95
Colour60%93#edb27d#e8b082Very close colourColour difference 1.8 (0 is identical)
Finish & visual result25% of overall · 3 of 4 compared100
Finish35%100NaturalNaturalSameSame natural finish
Coverage30%100MediumMediumSameSame medium coverage
Skin-like finish20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring15%100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared40
Longevity30%40Not listed12-hour wearSome differenceThe match claims long wear; your product does not list it
Transfer resistance20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling20%40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall68
Skin type100%68SensitiveCombination, dry, normal, oily, sensitiveBoth marketed for sensitive skin
Overall match 87/100Shade match 95/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Sephora
Ulta Beauty(product price)Costs $22.51 more
