Light medium · Neutral undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Preferences
4 of 30 matches
Only showing matches mineral-based, without talc.
The equivalent shade: scored on colour, depth and undertone only.
Ulta BeautyYour shade $12.99 at Ulta Beauty · lowest price $14.97 at Walmart
L'Oréal Paris True Match Hyaluron Tinted Balm Foundation
Every store that sells this shade · prices as last checked
Walmart$14.97View at Walmart
Target$14.99View at TargetUlta Beauty$17.99View at Ulta Beauty
CVS$17.99View at CVSThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
SephoraYour shade $12.99 at Ulta Beauty
IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautyRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ulta BeautyCosts $11.01 moreMatches: Very close colourSame natural finishClaims a blurring effect
Differences: Slightly cooler undertone
Very close colour · Natural · Medium coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Slightly cooler undertone
Retailer shade note: Light-medium with cool undertones
Medium confidence· Digital match
SUBTL. Beauty Stackable BB Powder Foundation Single
Every store that sells this shade · prices as last checked
Ulta Beauty$24View at Ulta BeautyUlta Beauty(product price)Costs $26.51 moreMatches: Very close colourSame neutral undertoneBoth claim not settling into lines
Differences: Matte rather than natural finish
Very close colour · Matte · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Matte rather than natural finish
Retailer shade note: light/medium skin w/ cool to neutral undertones
Medium confidence· Digital match
bareMinerals ORIGINAL Loose Matte Talc-Free Mineral Powder Foundation SPF 15
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $39.50 · product priceView at Ulta BeautyThe closest shade to Maybelline Lifter Stix Multi-Use Face Stick 20 (Light medium · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
NC17
$30
5
$42
Sand Beige
$12.99
2N1
$34
Tan
$12
3.5 Neutral
$42
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
L'Oréal Paris True Match Hyaluron Tinted Balm Foundation in Medium Light, against Maybelline Lifter Stix Multi-Use Face Stick in 20. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To L'Oréal Paris True Match Hyaluron Tinted Balm Foundation in Medium Light.
7 shared ingredients; weighted similarity 21%. Ingredients only affect results through the filters.
IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation in Medium Tan, against Maybelline Lifter Stix Multi-Use Face Stick in 20. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation in Medium Tan.
3 shared ingredients; weighted similarity 2%. Ingredients only affect results through the filters.
L'Oréal Paris True Match Hyaluron Tinted Balm Foundation Medium Light
Ulta BeautyYour shade $12.99 at Ulta Beauty · lowest price $14.97 at Walmart
IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation Medium Tan
SephoraYour shade $12.99 at Ulta Beauty
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
