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Lifter Stix Multi-Use Face Stick 25 dupes and alternatives Maybelline

Medium · Warm undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Only showing matches with full coverage, without talc or alcohol denat.

  • 3 matches have no ingredient list listed and are not shown.

Closest shade matchClosest overall alternative: Milani Conceal + Perfect 2-in-1 Foundation Rich Sand

The equivalent shade and the most similar foundation overall.

Your shade
Maybelline
25Change shade
Depth and undertone: Medium · Warm
Finish and coverage: Natural finish
The match
Milani
Rich Sand
Depth and undertone: Medium · Neutral · neutral golden
Finish and coverage: Matte · Full coverage
Overall match
73out of 100
Shade (Shade match)
92
Finish (Finish & visual result)
56
Wear (Wear & performance)
40
Skin (Skin suitability)
50
Shade match
92out of 100
Colour
92
Depth
100
Undertone
85
Medium confidence· Digital matchWhy it matches
Best price
$11.97WalmartWalmart
$1.02 less (8%)

Your shade $12.99 at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · MAC Cosmetics

    Studio Fix Powder Plus Foundation

    NC45.5
    Shade match 88
    $39SephoraSephoraCosts $26.01 more

    Matches: Near-identical swatch colourClaims a blurring effectClaims 12-hour wear

    Differences: Neutral rather than warm undertoneMatte rather than natural finish

    Score details
    Shade match
    88
    Finish & visual result
    51
    Wear & performance
    55
    Skin suitability
    50

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Neutral rather than warm undertone · Matte rather than natural finish

    Retailer shade note: tanned bronze with neutral undertone for dark skin

    Medium confidence· Digital match

    View match
  2. #3 · e.l.f. Cosmetics

    Camo Hydrating CC Cream SPF 30

    Light 210 N
    Shade match 86
    $16Ulta BeautyUlta Beauty(product price)Costs $3.01 more

    Matches: Very close colourClaims long-wearingAdds SPF 30

    Differences: Neutral rather than warm undertoneRadiant rather than natural finishDoes not claim not settling into lines

    Score details
    Shade match
    86
    Finish & visual result
    56
    Wear & performance
    40
    Skin suitability
    50

    Very close colour · Radiant · Full coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Neutral rather than warm undertone · Radiant rather than natural finish · Does not claim not settling into lines

    Retailer shade note: light with neutral undertones

    Medium confidence· Digital match

    View match
  3. Shade match 78
    $46Ulta BeautyUlta Beauty(product price)Costs $33.01 more

    Matches: Near-identical swatch colourClaims a blurring effectClaims 12-hour wear

    Differences: Slightly cooler undertoneRadiant rather than natural finish

    Score details
    Shade match
    78
    Finish & visual result
    51
    Wear & performance
    54
    Skin suitability
    50

    Looks identical · Radiant · Full coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Slightly cooler undertone · Radiant rather than natural finish

    Retailer shade note: toasted beige with rosy undertone for medium to dark skin

    Medium confidence· Digital match

    View match
  4. #5 · MAC Cosmetics

    Studio Fix Fluid SPF 15 Foundation

    NW15
    Shade match 76
    $39SephoraSephoraCosts $26.01 more

    Matches: Very close colourClaims 24-hour wearClaims transfer resistance

    Differences: Slightly cooler undertoneMatte rather than natural finish

    Score details
    Shade match
    76
    Finish & visual result
    56
    Wear & performance
    52
    Skin suitability
    50

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Slightly cooler undertone · Matte rather than natural finish

    Retailer shade note: light beige with soft rosy undertones

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Maybelline Lifter Stix Multi-Use Face Stick 25 (Medium · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum

    Medium Golden

    NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum, shade Medium Golden

    • Looks identical
    • Medium · Warm · golden undertone

    $12

  2. Laura Mercier Real Flawless Weightless Perfecting Serum Concealer

    3W1

    Laura Mercier Real Flawless Weightless Perfecting Serum Concealer, shade 3W1

    • Looks identical
    • Medium light · Warm undertone

    $34

  3. Milk Makeup Future Fluid Longwear Hydrating Concealer

    10W

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 10W

    • Very close colour
    • Medium light · Warm undertone

    $30

  4. Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer

    5.75

    Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer, shade 5.75

    • Very close colour
    • Medium light · Warm · golden undertone

    $42

  5. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NW18

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NW18

    • Very close colour
    • Medium light · Warm · peach undertone

    $30

  6. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    21.0 Medium Tan

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 21.0 Medium Tan

    • Close colour
    • Medium light · Warm undertone

    $30

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Milani Conceal + Perfect 2-in-1 Foundation in Rich Sand, against Maybelline Lifter Stix Multi-Use Face Stick in 25. Every attribute compared, with its share of the score.

ComparedYour shade25Closest matchRich SandScore
Shade match55% of overall92
Colour92#d6976a#d29872Very close colourColour difference 1.9 (0 is identical)
Depth100MediumMediumSameDepth difference: 0.1
Retailer descriptionLightNot statedNo depth word in one descriptionNot compared
Undertone85WarmNeutral · neutral goldenClosecandidate undertone inferred
Finish & visual result25% of overall · 1 of 4 compared56
Finish56NaturalMatteSome differenceMatte finish rather than natural
Coveragenot comparableNot listedFullNot comparedCoverage not listed for one product
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared40
Longevity40Not listedLong-wearingSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall50
Skin type50Not publishedNot publishedSkin-type suitability not published for one product
Overall match 73/100Shade match 92/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Milani Conceal + Perfect 2-in-1 Foundation in Rich Sand.

Same or better

  • $1.02 less
  • Very close colour
  • Similar undertone (neutral vs warm)
  • Claims long-wearing

Different

  • Matte finish instead of natural
  • Does not claim not settling into lines

Ingredients (information only, not scored)

4 shared ingredients; weighted similarity 5%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseOil-based, no siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapOil-based vs water-based; silicone none vs high

Where to buy Rich Sand

Best price
$11.97WalmartWalmart
$1.02 less (8%)

Your shade $12.99 at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.