Medium · Cool undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
Finish
Preferences
Avoid an ingredient
6 of 30 matches
Only showing matches with full coverage, without talc.
The equivalent shade and the most similar foundation overall.
SephoraYour shade $12.99 at Ulta Beauty
MAC Cosmetics Studio Fix Fluid SPF 15 Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at Sephora
Ulta Beautyfrom $39 · product priceView at Ulta Beauty
Macy's$39View at Macy'sRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
SephoraCosts $26.01 moreMatches: Very close colourSame cool undertoneClaims 24-hour wear
Differences: Matte rather than natural finish
Very close colour · Matte · Full coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Matte rather than natural finish
Retailer shade note: medium deep with soft rosy undertones
Medium confidence· Digital match
MAC Cosmetics Studio Fix Fluid SPF 15 Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautyMacy's$39View at Macy'sSephoraCosts $40.01 moreMatches: Very close colourSame cool undertoneClaims a skin-like finish
Differences: Matte rather than natural finishContains drying alcohol
Very close colour · Matte · Full coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Matte rather than natural finish · Contains drying alcohol
Retailer shade note: Medium-Deep with Red Undertones
Medium confidence· Digital match
Lancôme Teint Idole Ultra Wear Natural Matte Foundation
Every store that sells this shade · prices as last checked
Sephora$53View at SephoraUlta Beauty$53View at Ulta BeautyMacy'sfrom $53 · product priceView at Macy'sSephoraCosts $40.01 moreMatches: Very close colourSame cool undertoneClaims a skin-like finish
Differences: Matte rather than natural finishContains drying alcohol
Very close colour · Matte · Full coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Matte rather than natural finish · Contains drying alcohol
Retailer shade note: Medium-Deep with Red Undertones
Medium confidence· Digital match
Lancôme Teint Idole Ultra Wear Natural Matte Foundation
Every store that sells this shade · prices as last checked
Sephora$53View at SephoraUlta Beautyfrom $53 · product priceView at Ulta BeautyMacy'sfrom $53 · product priceView at Macy'sUlta Beauty(product price)$4.99 less (38%)Matches: Very close colourSame cool undertone
Differences: Slightly deeperMatte rather than natural finishDoes not claim not settling into lines
Very close colour · Matte · Full coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Slightly deeper · Matte rather than natural finish · Does not claim not settling into lines
Retailer shade note: medium or tan skin tones with cool pink undertone
Medium confidence· Digital match
Revolution Beauty Conceal & Define Soft Matte Full Coverage Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $8 · product priceView at Ulta BeautySephoraCosts $26.01 moreMatches: Very close colourSame cool undertoneClaims a blurring effect
Differences: Matte rather than natural finishDoes not claim not settling into lines
Very close colour · Matte · Full coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Matte rather than natural finish · Does not claim not settling into lines
Medium confidence· Digital match
IT Cosmetics CC+ Cream Natural Matte Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautyMacy's$39View at Macy'sThe closest shade to Maybelline Lifter Stix Multi-Use Face Stick 35 (Medium · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
NW30
$30
4C1
$34
32 Tan Bronze
$30
400 Caramel
$15.99
4C
$38
Chestnut
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
MAC Cosmetics Studio Fix Fluid SPF 15 Foundation in NW25, against Maybelline Lifter Stix Multi-Use Face Stick in 35. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To MAC Cosmetics Studio Fix Fluid SPF 15 Foundation in NW25.
5 shared ingredients; weighted similarity 5%. Ingredients only affect results through the filters.
SephoraYour shade $12.99 at Ulta Beauty
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
