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Lifter Stix Multi-Use Face Stick 40 dupes and alternatives Maybelline

Medium · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: Tarte Timeless Hydrating Foundation 38N Medium-Tan Neutral

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Maybelline
40Change shade
Depth and undertone: Medium · Neutral
Finish and coverage: Natural finish
The match
Tarte
38N Medium-Tan Neutral
Depth and undertone: Medium · Neutral
Finish and coverage: Natural · Buildable coverage
Shade match
95out of 100
Colour
93
Depth
98
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$42Ulta BeautyUlta Beauty
Costs $29.01 more

Your shade $12.99 at Ulta Beauty · product price; shade not separately priced

Closest overall alternative: NARS Natural Radiant Longwear Foundation Huahine - Medium Dark 2.6

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Maybelline
40Change shade
Depth and undertone: Medium · Neutral
Finish and coverage: Natural finish
The match
NARS
Huahine - Medium Dark 2.6
Depth and undertone: Medium · Neutral
Finish and coverage: Natural · Full coverage
Overall match
84out of 100
Shade (Shade match)
92
Finish (Finish & visual result)
100
Wear (Wear & performance)
40
Skin (Skin suitability)
50
Best price
$55SephoraSephora
Costs $42.01 more

Your shade $12.99 at Ulta Beauty

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · e.l.f. Cosmetics

    Soft Glam Satin Foundation

    35 Medium Cool
    Shade match 83
    $8Ulta BeautyUlta Beauty(product price)$4.99 less (38%)

    Matches: Very close colourSame natural finishClaims long-wearing

    Differences: Slightly cooler undertone

    Score details
    Shade match
    83
    Finish & visual result
    100
    Wear & performance
    59
    Skin suitability
    50

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Slightly cooler undertone

    Retailer shade note: medium with cool undertones

    Medium confidence· Digital match

    View match
  2. Shade match 83
    $49Ulta BeautyUlta Beauty(product price)Costs $36.01 more

    Matches: Very close colourSame natural finishClaims 12-hour wear

    Differences: Slightly warmer undertone

    Score details
    Shade match
    83
    Finish & visual result
    100
    Wear & performance
    55
    Skin suitability
    50

    Very close colour · Natural · Light coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Slightly warmer undertone

    Medium confidence· Digital match

    View match
  3. #5 · Tarte

    Timeless Hydrating Foundation

    42S Tan Sand
    Shade match 93
    $42Ulta BeautyUlta BeautyCosts $29.01 more

    Matches: Near-identical swatch colourSame neutral undertoneSame natural finish

    Differences: Does not claim not settling into lines

    Score details
    Shade match
    93
    Finish & visual result
    82
    Wear & performance
    40
    Skin suitability
    50

    Looks identical · Natural · Buildable coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Does not claim not settling into lines

    Medium confidence· Digital match

    View match
  4. #6 · R.E.M. Beauty

    Sweetener Foundation

    medium 8 g
    Shade match 88
    $35Ulta BeautyUlta Beauty(product price)Costs $22.01 more

    Matches: Very close colourClaims a blurring effectBoth claim not settling into lines

    Differences: Slightly warmer undertoneMatte rather than natural finish

    Score details
    Shade match
    88
    Finish & visual result
    51
    Wear & performance
    100
    Skin suitability
    50

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Slightly warmer undertone · Matte rather than natural finish

    Retailer shade note: medium to tan with golden undertones

    Medium confidence· Digital match

    View match
  5. #7 · m.ph by Mary Phillips

    Le Skin Weightless Serum Foundation

    Medium 160 C
    Shade match 83
    $49SephoraSephoraCosts $36.01 more

    Matches: Very close colourSame natural finishClaims a skin-like finish

    Differences: Slightly cooler undertoneContains drying alcohol

    Score details
    Shade match
    83
    Finish & visual result
    78
    Wear & performance
    59
    Skin suitability
    50

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Slightly cooler undertone · Contains drying alcohol

    Retailer shade note: medium with cool undertones

    Medium confidence· Digital match

    View match
  6. #8 · ILIA

    True Skin Serum Foundation

    Aran SF.6.5
    Shade match 88
    $56SephoraSephoraCosts $43.01 more

    Matches: Very close colourSame neutral undertoneSame natural finish

    Differences: Does not claim not settling into lines

    Score details
    Shade match
    88
    Finish & visual result
    78
    Wear & performance
    40
    Skin suitability
    50

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Does not claim not settling into lines

    Retailer shade note: medium with neutral peach undertones

    Medium confidence· Digital match

    View match
  7. #9 · MAC Cosmetics

    Studio Fix Fluid SPF 15 Foundation

    NC37
    Shade match 93
    $39SephoraSephoraCosts $26.01 more

    Matches: Near-identical swatch colourSame neutral undertoneClaims 24-hour wear

    Differences: Matte rather than natural finish

    Score details
    Shade match
    93
    Finish & visual result
    56
    Wear & performance
    52
    Skin suitability
    50

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Matte rather than natural finish

    Retailer shade note: medium with neutral golden undertones

    Medium confidence· Digital match

    View match
  8. #10 · MAC Cosmetics

    Studio Fix Fluid SPF 15 Foundation

    C4.5
    Shade match 93
    $39SephoraSephoraCosts $26.01 more

    Matches: Very close colourSame neutral undertoneClaims 24-hour wear

    Differences: Matte rather than natural finish

    Score details
    Shade match
    93
    Finish & visual result
    56
    Wear & performance
    52
    Skin suitability
    50

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Matte rather than natural finish

    Retailer shade note: medium with neutral undertones

    Medium confidence· Digital match

    View match
  9. #11 · L'Oréal Paris

    True Match Super-Blendable Foundation

    W5.5 Warm Medium
    Shade match 85
    $13.99Ulta BeautyUlta Beauty(product price)Costs $1 more

    Matches: Very close colourSame natural finishClaims a skin-like finish

    Differences: Slightly warmer undertoneDoes not claim not settling into lines

    Score details
    Shade match
    85
    Finish & visual result
    78
    Wear & performance
    40
    Skin suitability
    50

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Slightly warmer undertone · Does not claim not settling into lines

    Medium confidence· Digital match

    View match
  10. #12 · Estée Lauder

    Double Wear Stay-in-Place Foundation

    4N2 Spiced Sand
    Shade match 94
    $52SephoraSephoraCosts $39.01 more

    Matches: Very close colourSame neutral undertoneClaims 36-hour wear

    Differences: Matte rather than natural finishDoes not claim not settling into lines

    Score details
    Shade match
    94
    Finish & visual result
    56
    Wear & performance
    40
    Skin suitability
    50

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Matte rather than natural finish · Does not claim not settling into lines

    Retailer shade note: medium tan with neutral subtle golden undertones

    Medium confidence· Digital match

    View match
  11. #13 · MAC Cosmetics

    Studio Fix Fluid SPF 15 Foundation

    NC40
    Shade match 90
    $39SephoraSephoraCosts $26.01 more

    Matches: Near-identical swatch colourClaims 24-hour wearClaims transfer resistance

    Differences: Slightly warmer undertoneMatte rather than natural finish

    Score details
    Shade match
    90
    Finish & visual result
    56
    Wear & performance
    52
    Skin suitability
    50

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Slightly warmer undertone · Matte rather than natural finish

    Retailer shade note: medium deep with golden peach undertones

    Medium confidence· Digital match

    View match
  12. #14 · Polite Society

    More Than a Pretty Face Skin-Caring Foundation

    Medium Tan Neutral
    Shade match 93
    $42Ulta BeautyUlta Beauty(product price)Costs $29.01 more

    Matches: Very close colourSame neutral undertoneClaims long-wearing

    Differences: Radiant rather than natural finishDoes not claim not settling into lines

    Score details
    Shade match
    93
    Finish & visual result
    56
    Wear & performance
    40
    Skin suitability
    50

    Very close colour · Radiant · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Radiant rather than natural finish · Does not claim not settling into lines

    Retailer shade note: medium tan with neutral to golden undertone for medium to light tan skin

    Medium confidence· Digital match

    View match
  13. Shade match 88
    $60SephoraSephoraCosts $47.01 more

    Matches: Near-identical swatch colourClaims 12-hour wearClaims transfer resistance

    Differences: Slightly warmer undertoneRadiant rather than natural finish

    Score details
    Shade match
    88
    Finish & visual result
    56
    Wear & performance
    57
    Skin suitability
    50

    Looks identical · Radiant · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Slightly warmer undertone · Radiant rather than natural finish

    Retailer shade note: medium, warm golden

    Medium confidence· Digital match

    View match
  14. #16 · Maybelline

    Fit Me Dewy + Smooth Foundation

    Toffee
    Shade match 92
    $11.99Ulta BeautyUlta Beauty$1 less (8%)

    Matches: Very close colourSame neutral undertoneClaims a lightweight feel

    Differences: Radiant rather than natural finishDoes not claim not settling into lines

    Score details
    Shade match
    92
    Finish & visual result
    56
    Wear & performance
    40
    Skin suitability
    50

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Radiant rather than natural finish · Does not claim not settling into lines

    Medium confidence· Digital match

    View match
  15. #17 · MAC Cosmetics

    Studio Fix Fluid SPF 15 Foundation

    C5
    Shade match 87
    $39SephoraSephoraCosts $26.01 more

    Matches: Very close colourSame neutral undertoneClaims 24-hour wear

    Differences: Matte rather than natural finish

    Score details
    Shade match
    87
    Finish & visual result
    56
    Wear & performance
    52
    Skin suitability
    50

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Matte rather than natural finish

    Retailer shade note: medium deep with neutral golden undertones

    Medium confidence· Digital match

    View match
  16. #18 · Well People

    Skinforia Serum Foundation

    26 Medium Warm
    Shade match 80
    $30TargetTargetCosts $17.01 more

    Matches: Same natural finishClaims a skin-like finishClaims long-wearing

    Differences: Slightly warmer undertoneDoes not claim not settling into lines

    Score details
    Shade match
    80
    Finish & visual result
    78
    Wear & performance
    40
    Skin suitability
    50

    Colour not compared · Natural · Buildable coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Slightly warmer undertone · Does not claim not settling into lines

    Low confidence· Digital match

    View match
  17. #19 · Well People

    Skinforia Serum Foundation

    24 Light Medium Neutral
    Shade match 80
    $30TargetTargetCosts $17.01 more

    Matches: Same neutral undertoneSame natural finishClaims a skin-like finish

    Differences: Slightly lighterDoes not claim not settling into lines

    Score details
    Shade match
    80
    Finish & visual result
    78
    Wear & performance
    40
    Skin suitability
    50

    Colour not compared · Natural · Buildable coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Slightly lighter · Does not claim not settling into lines

    Low confidence· Digital match

    View match
  18. #20 · MAC Cosmetics

    Studio Fix Fluid SPF 15 Foundation

    NC42
    Shade match 87
    $39SephoraSephoraCosts $26.01 more

    Matches: Very close colourClaims 24-hour wearClaims transfer resistance

    Differences: Slightly warmer undertoneMatte rather than natural finish

    Score details
    Shade match
    87
    Finish & visual result
    56
    Wear & performance
    52
    Skin suitability
    50

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Slightly warmer undertone · Matte rather than natural finish

    Retailer shade note: medium deep with golden undertones

    Medium confidence· Digital match

    View match
  19. #21 · Estée Lauder

    Double Wear Stay-in-Place Matte Powder Foundation

    4W2 Toasty Toffee
    Shade match 86
    $52Ulta BeautyUlta Beauty(product price)Costs $39.01 more

    Matches: Very close colourClaims 12-hour wearBoth claim not settling into lines

    Differences: Slightly warmer undertoneMatte rather than natural finish

    Score details
    Shade match
    86
    Finish & visual result
    56
    Wear & performance
    55
    Skin suitability
    50

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Slightly warmer undertone · Matte rather than natural finish

    Retailer shade note: medium tan with warm olive undertones

    Medium confidence· Digital match

    View match

Showing 12 of 19 matches

Looking for a concealer in your shade?

The closest shade to Maybelline Lifter Stix Multi-Use Face Stick 40 (Medium · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. L'Oréal Paris True Match Radiant Serum Concealer

    N8

    L'Oréal Paris True Match Radiant Serum Concealer, shade N8

    • Close colour
    • Medium · Neutral undertone

    $16.99

  2. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NW40

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NW40

    • Close colour
    • Medium · Neutral undertone

    $30

  3. Kosas Revealer Super Creamy + Brightening Concealer

    Tone 7.3 N

    Kosas Revealer Super Creamy + Brightening Concealer, shade Tone 7.3 N

    • Close colour
    • Medium light · Neutral · neutral golden undertone

    $32

  4. NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum

    Light Tan

    NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum, shade Light Tan

    • Close colour
    • Medium · Neutral undertone

    $12

  5. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    4N

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 4N

    • Close colour
    • Medium · Neutral undertone

    $38

  6. Laura Mercier Real Flawless Weightless Perfecting Serum Concealer

    4N1

    Laura Mercier Real Flawless Weightless Perfecting Serum Concealer, shade 4N1

    • Close colour
    • Medium tan · Neutral undertone

    $34

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Tarte Timeless Hydrating Foundation in 38N Medium-Tan Neutral, against Maybelline Lifter Stix Multi-Use Face Stick in 40. Every attribute compared, with its share of the score.

ComparedYour shade40Closest shade match38N Medium-Tan NeutralScore
Shade match55% of overall95
Colour93#de9461#d99266Very close colourColour difference 1.9 (0 is identical)
Depth98MediumMediumSameDepth difference: 1.4
Retailer descriptionMediumNot statedNo depth word in one descriptionNot compared
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared82
Finish100NaturalNaturalSameSame natural finish
Coveragenot comparableNot listedBuildableNot comparedCoverage not listed for one product
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 3 of 5 compared40
Longevity40Not listed12-hour wearSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall50
Skin type50Not publishedCombination, dry, normal, oily, sensitiveSkin-type suitability not published for one product
Overall match 81/100Shade match 95/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Tarte Timeless Hydrating Foundation in 38N Medium-Tan Neutral.

Same or better

  • Very close colour
  • Same neutral undertone
  • Same natural finish
  • Claims a blurring effect
  • Claims 12-hour wear
  • Claims a lightweight feel

Different

  • Does not claim not settling into lines

Ingredients (information only, not scored)

5 shared ingredients; weighted similarity 7%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseOil-based, no siliconeWater-based, no silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapOil-based vs water-based; silicone none vs none

Why the closest overall alternative works

NARS Natural Radiant Longwear Foundation in Huahine - Medium Dark 2.6, against Maybelline Lifter Stix Multi-Use Face Stick in 40. Every attribute compared, with its share of the score.

ComparedYour shade40Closest overall alternativeHuahine - Medium Dark 2.6Score
Shade match55% of overall92
Colour87#de9461#d39564Very close colourColour difference 2.7 (0 is identical)
Depth98MediumMediumSameDepth difference: 1.5
Retailer descriptionMediumMedium tanSome differenceRetailer descriptions one depth band apart
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall · 1 of 4 compared100
Finish100NaturalNaturalSameSame natural finish
Coveragenot comparableNot listedFullNot comparedCoverage not listed for one product
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared40
Longevity40Not listed16-hour wearSome differenceThe match claims long wear; your product does not list it
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall50
Skin type50Not publishedNormal, dry, combinationSkin-type suitability not published for one product
Overall match 84/100Shade match 92/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To NARS Natural Radiant Longwear Foundation in Huahine - Medium Dark 2.6.

Same or better

  • Very close colour
  • Same neutral undertone
  • Same natural finish
  • Claims 16-hour wear
  • Claims transfer resistance
  • Claims a lightweight feel

Different

  • Does not claim not settling into lines

Ingredients (information only, not scored)

3 shared ingredients; weighted similarity 1%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseOil-based, no siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapOil-based vs silicone-based; silicone none vs high

Where to buy

Closest shade match

Tarte Timeless Hydrating Foundation 38N Medium-Tan Neutral

Match price
$42Ulta BeautyUlta Beauty
Costs $29.01 more

Your shade $12.99 at Ulta Beauty · product price; shade not separately priced

Closest overall alternative

NARS Natural Radiant Longwear Foundation Huahine - Medium Dark 2.6

Best price
$55SephoraSephora
Costs $42.01 more

Your shade $12.99 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.