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Lifter Stix Multi-Use Face Stick 70 dupes and alternatives Maybelline

Deep · Cool undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: L'Oréal Paris True Match Super-Blendable Foundation C8 Cool Medium Deep

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Maybelline
70Change shade
Depth and undertone: Deep · Cool
Finish and coverage: Natural finish
The match
L'Oréal Paris
C8 Cool Medium Deep
Depth and undertone: Deep · Cool
Finish and coverage: Natural · Medium coverage
Shade match
97out of 100
Colour
95
Depth
100
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$13.99Ulta BeautyUlta Beauty
Costs $1 more

Your shade $12.99 at Ulta Beauty · product price; shade not separately priced · lowest price $9.97 at Walmart

Ulta BeautyView at Ulta Beauty

Closest overall alternative: Glossier Stretch Fluid Foundation for Buildable Coverage Medium Deep 4

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Maybelline
70Change shade
Depth and undertone: Deep · Cool
Finish and coverage: Natural finish
The match
Glossier
Medium Deep 4
Depth and undertone: Deep · Cool
Finish and coverage: Natural · Medium coverage
Overall match
82out of 100
Shade (Shade match)
93
Finish (Finish & visual result)
78
Wear (Wear & performance)
59
Skin (Skin suitability)
50
Best price
$34SephoraSephora
Costs $21.01 more

Your shade $12.99 at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 86
    $48SephoraSephoraCosts $35.01 more

    Matches: Very close colourSame natural finishClaims long-wearing

    Differences: Neutral rather than cool undertoneDoes not claim not settling into lines

    Score details
    Shade match
    86
    Finish & visual result
    100
    Wear & performance
    40
    Skin suitability
    50

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Neutral rather than cool undertone · Does not claim not settling into lines

    Retailer shade note: dark with neutral undertone

    Medium confidence· Digital match

    View match
  2. #4 · e.l.f. Cosmetics

    Soft Glam Satin Foundation

    50 Deep Warm
    Shade match 78
    $8Ulta BeautyUlta Beauty(product price)$4.99 less (38%)

    Matches: Near-identical swatch colourSame natural finishClaims long-wearing

    Differences: Slightly warmer undertone

    Score details
    Shade match
    78
    Finish & visual result
    100
    Wear & performance
    59
    Skin suitability
    50

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Slightly warmer undertone

    Retailer shade note: deep with warm undertones

    Medium confidence· Digital match

    View match
  3. #5 · Bobbi Brown

    Weightless Skin Oil-Controlling Foundation SPF 15

    Cool Almond (C-086)
    Shade match 96
    $58SephoraSephoraCosts $45.01 more

    Matches: Very close colourSame cool undertoneClaims long-wearing

    Differences: Matte rather than natural finishContains listed fragrance

    Score details
    Shade match
    96
    Finish & visual result
    56
    Wear & performance
    54
    Skin suitability
    50

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Matte rather than natural finish · Contains listed fragrance

    Retailer shade note: Dark, cool undertones

    Medium confidence· Digital match

    View match
  4. Shade match 93
    $60SephoraSephoraCosts $47.01 more

    Matches: Very close colourSame cool undertoneClaims 12-hour wear

    Differences: Radiant rather than natural finish

    Score details
    Shade match
    93
    Finish & visual result
    56
    Wear & performance
    57
    Skin suitability
    50

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Radiant rather than natural finish

    Retailer shade note: deep, cool rosy

    Medium confidence· Digital match

    View match
  5. #7 · Tower 28 Beauty

    Swipe Serum Non-Acnegenic Foundation

    17R Santa Ynez
    Shade match 94
    $36SephoraSephoraCosts $23.01 more

    Matches: Very close colourSame cool undertoneClaims 16-hour wear

    Differences: Radiant rather than natural finishDoes not claim not settling into lines

    Score details
    Shade match
    94
    Finish & visual result
    56
    Wear & performance
    40
    Skin suitability
    50

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Radiant rather than natural finish · Does not claim not settling into lines

    Retailer shade note: Deep Red

    Medium confidence· Digital match

    View match
  6. #8 · Bobbi Brown

    Weightless Skin Oil-Controlling Foundation SPF 15

    Neutral Walnut (N-090)
    Shade match 88
    $58SephoraSephoraCosts $45.01 more

    Matches: Near-identical swatch colourClaims long-wearingClaims transfer resistance

    Differences: Neutral rather than cool undertoneMatte rather than natural finishContains listed fragrance

    Score details
    Shade match
    88
    Finish & visual result
    56
    Wear & performance
    54
    Skin suitability
    50

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Neutral rather than cool undertone · Matte rather than natural finish · Contains listed fragrance

    Retailer shade note: Deep, neutral undertones

    Medium confidence· Digital match

    View match
  7. #9 · Rare Beauty

    True to Myself Natural Matte Longwear Foundation

    42 Deep Cool
    Shade match 95
    $38SephoraSephoraCosts $25.01 more

    Matches: Very close colourSame cool undertoneClaims a skin-like finish

    Differences: Matte rather than natural finishDoes not claim not settling into lines

    Score details
    Shade match
    95
    Finish & visual result
    48
    Wear & performance
    40
    Skin suitability
    50

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Matte rather than natural finish · Does not claim not settling into lines

    Retailer shade note: cool peach

    Medium confidence· Digital match

    View match
  8. Shade match 93
    $39SephoraSephoraCosts $26.01 more

    Matches: Very close colourSame cool undertoneClaims a skin-like finish

    Differences: Radiant rather than natural finishDoes not claim not settling into linesContains listed fragrance

    Score details
    Shade match
    93
    Finish & visual result
    50
    Wear & performance
    40
    Skin suitability
    50

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Radiant rather than natural finish · Does not claim not settling into lines · Contains listed fragrance

    Retailer shade note: very deep complexion with cool red undertones

    Medium confidence· Digital match

    View match
  9. Shade match 80
    $39.50Ulta BeautyUlta Beauty(product price)Costs $26.51 more

    Matches: Near-identical swatch colourBoth claim not settling into linesClaims a lightweight feel

    Differences: Slightly warmer undertoneMatte rather than natural finish

    Score details
    Shade match
    80
    Finish & visual result
    56
    Wear & performance
    74
    Skin suitability
    50

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Slightly warmer undertone · Matte rather than natural finish

    Retailer shade note: deepest skin w/ golden undertones

    Medium confidence· Digital match

    View match
  10. Shade match 77
    $50SephoraSephoraCosts $37.01 more

    Matches: Very close colourSame natural finishClaims a blurring effect

    Differences: Slightly warmer undertoneDoes not claim not settling into lines

    Score details
    Shade match
    77
    Finish & visual result
    82
    Wear & performance
    40
    Skin suitability
    50

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 31% ingredient overlap

    Differences: Slightly warmer undertone · Does not claim not settling into lines

    Retailer shade note: Very deep with warm undertones

    Medium confidence· Digital match

    View match
  11. #13 · Ulta Beauty Collection

    Moisturizing Complexion Stick

    Deep Warm
    Shade match 76
    $16Ulta BeautyUlta Beauty(product price)Costs $3.01 more

    Matches: Very close colourSame natural finishClaims a blurring effect

    Differences: Slightly warmer undertoneDoes not claim not settling into lines

    Score details
    Shade match
    76
    Finish & visual result
    82
    Wear & performance
    40
    Skin suitability
    50

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Slightly warmer undertone · Does not claim not settling into lines

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Maybelline Lifter Stix Multi-Use Face Stick 70 (Deep · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    6.5N

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 6.5N

    • Looks identical
    • Deep · Cool undertone

    $38

  2. Dior Forever Skin Correct Full-Coverage Concealer

    7 Neutral

    Dior Forever Skin Correct Full-Coverage Concealer, shade 7 Neutral

    • Looks identical
    • Deep · Neutral undertone

    $42

  3. L'Oréal Paris True Match Radiant Serum Concealer

    W10.5

    L'Oréal Paris True Match Radiant Serum Concealer, shade W10.5

    • Close colour
    • Deep · Cool undertone

    $16.99

  4. Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer

    490

    Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 490

    • Very close colour
    • Deep · Neutral undertone

    $30

  5. Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Honeycomb 7.7 Red

    Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Honeycomb 7.7 Red

    • Close colour
    • Deep tan · Cool undertone

    $31

  6. Rare Beauty Liquid Touch Brightening Concealer

    530N

    Rare Beauty Liquid Touch Brightening Concealer, shade 530N

    • Very close colour
    • Deep · Neutral undertone

    $24

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

L'Oréal Paris True Match Super-Blendable Foundation in C8 Cool Medium Deep, against Maybelline Lifter Stix Multi-Use Face Stick in 70. Every attribute compared, with its share of the score.

ComparedYour shade70Closest shade matchC8 Cool Medium DeepScore
Shade match55% of overall97
Colour95#965b36#935d3cLooks identicalColour difference 1.5 (0 is identical)
Depth100DeepDeepSameDepth difference: 0.2
Retailer descriptionDeepNot statedNo depth word in one descriptionNot compared
Undertone100CoolCoolSamefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared78
Finish100NaturalNaturalSameSame natural finish
Coveragenot comparableNot listedMediumNot comparedCoverage not listed for one product
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 1 of 5 compared40
Longevitynot comparableNot listedNot listedNot claimed by eitherNeither product lists long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall50
Skin type50Not publishedCombination, dry, normal, oily, sensitiveSkin-type suitability not published for one product
Overall match 81/100Shade match 97/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To L'Oréal Paris True Match Super-Blendable Foundation in C8 Cool Medium Deep.

Same or better

  • Near-identical swatch colour
  • Same cool undertone
  • Same natural finish
  • Claims a skin-like finish

Different

  • Does not claim not settling into lines

Ingredients (information only, not scored)

5 shared ingredients; weighted similarity 5%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseOil-based, no siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapOil-based vs water-based; silicone none vs high

Why the closest overall alternative works

Glossier Stretch Fluid Foundation for Buildable Coverage in Medium Deep 4, against Maybelline Lifter Stix Multi-Use Face Stick in 70. Every attribute compared, with its share of the score.

ComparedYour shade70Closest overall alternativeMedium Deep 4Score
Shade match55% of overall93
Colour90#965b36#8d5837Very close colourColour difference 2.3 (0 is identical)
Depth95DeepDeepSameDepth difference: 2.8
Retailer descriptionDeepNot statedNo depth word in one descriptionNot compared
Undertone100CoolCoolSamefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared78
Finish100NaturalNaturalSameSame natural finish
Coveragenot comparableNot listedMediumNot comparedCoverage not listed for one product
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared59
Longevity40Not listed12-hour wearSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall50
Skin type50Not publishedSensitiveSkin-type suitability not published for one product
Overall match 82/100Shade match 93/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Glossier Stretch Fluid Foundation for Buildable Coverage in Medium Deep 4.

Same or better

  • Very close colour
  • Same cool undertone
  • Same natural finish
  • Claims a skin-like finish
  • Claims 12-hour wear
  • Both claim not settling into lines
  • Claims a lightweight feel

Ingredients (information only, not scored)

3 shared ingredients; weighted similarity 4%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseOil-based, no siliconeno silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapOil-based vs unknown-based; silicone none vs none

Where to buy

Closest shade match

L'Oréal Paris True Match Super-Blendable Foundation C8 Cool Medium Deep

Match price
$13.99Ulta BeautyUlta Beauty
Costs $1 more

Your shade $12.99 at Ulta Beauty · product price; shade not separately priced · lowest price $9.97 at Walmart

Ulta BeautyView at Ulta Beauty

Closest overall alternative

Glossier Stretch Fluid Foundation for Buildable Coverage Medium Deep 4

Best price
$34SephoraSephora
Costs $21.01 more

Your shade $12.99 at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.