Lifter Stix Multi-Use Face Stick 70 dupes and alternatives Maybelline
Deep · Cool undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Filters, 3 applied
SortSort byOverall match
2 of 30 matches
Only showing matches in liquid form, without talc or silicones.
- 6 matches have no formulation listed and are not shown.
- 1 match has no ingredient list listed and is not shown.
Closest shade match: Tower 28 Beauty Swipe Serum Non-Acnegenic Foundation 17R Santa Ynez
The equivalent shade: scored on colour, depth and undertone only.

- Shade match
- 94out of 100
- Colour
- 90
- Depth
- 99
- Undertone
- 100
Your shade $12.99 at Ulta Beauty
Where to buy 17R Santa Ynez
Tower 28 Beauty Swipe Serum Non-Acnegenic Foundation
Every store that sells this shade · prices as last checked
Closest overall alternative: Glossier Stretch Fluid Foundation for Buildable Coverage Medium Deep 4
The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

- Overall match
- 82out of 100
- Shade (Shade match)
- 93
- Finish (Finish & visual result)
- 78
- Wear (Wear & performance)
- 59
- Skin (Skin suitability)
- 50
Your shade $12.99 at Ulta Beauty
Where to buy Medium Deep 4
Glossier Stretch Fluid Foundation for Buildable Coverage
Every store that sells this shade · prices as last checked
Looking for a concealer in your shade?
The closest shade to Maybelline Lifter Stix Multi-Use Face Stick 70 (Deep · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Closest concealers

6.5N
Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 6.5N
- Looks identical
- Deep · Cool undertone
$38

7 Neutral
Dior Forever Skin Correct Full-Coverage Concealer, shade 7 Neutral
- Looks identical
- Deep · Neutral undertone
$42
W10.5
L'Oréal Paris True Match Radiant Serum Concealer, shade W10.5
- Close colour
- Deep · Cool undertone
$16.99

490
Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 490
- Very close colour
- Deep · Neutral undertone
$30

Honeycomb 7.7 Red
Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Honeycomb 7.7 Red
- Close colour
- Deep tan · Cool undertone
$31

530N
Rare Beauty Liquid Touch Brightening Concealer, shade 530N
- Very close colour
- Deep · Neutral undertone
$24
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Tower 28 Beauty Swipe Serum Non-Acnegenic Foundation in 17R Santa Ynez, against Maybelline Lifter Stix Multi-Use Face Stick in 70. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
If you switch
To Tower 28 Beauty Swipe Serum Non-Acnegenic Foundation in 17R Santa Ynez.
Same or better
- Very close colour
- Same cool undertone
- Claims 16-hour wear
- Claims a lightweight feel
Different
- Radiant finish instead of natural
- Does not claim not settling into lines
Ingredients (information only, not scored)
5 shared ingredients; weighted similarity 5%. Ingredients only affect results through the filters.
Why the closest overall alternative works
Glossier Stretch Fluid Foundation for Buildable Coverage in Medium Deep 4, against Maybelline Lifter Stix Multi-Use Face Stick in 70. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
If you switch
To Glossier Stretch Fluid Foundation for Buildable Coverage in Medium Deep 4.
Same or better
- Very close colour
- Same cool undertone
- Same natural finish
- Claims a skin-like finish
- Claims 12-hour wear
- Both claim not settling into lines
- Claims a lightweight feel
Ingredients (information only, not scored)
3 shared ingredients; weighted similarity 4%. Ingredients only affect results through the filters.
Where to buy
Closest shade match
Tower 28 Beauty Swipe Serum Non-Acnegenic Foundation 17R Santa Ynez
Your shade $12.99 at Ulta Beauty
Closest overall alternative
Glossier Stretch Fluid Foundation for Buildable Coverage Medium Deep 4
Your shade $12.99 at Ulta Beauty
How these matches are scored
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.