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Lifter Stix Multi-Use Face Stick 90 dupes and alternatives Maybelline

Rich deep · Cool undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Only showing matches in liquid form, without silicones.

  • 12 matches have no formulation listed and are not shown.
  • 1 match has no ingredient list listed and is not shown.

Closest shade matchClosest overall alternative: Drunk Elephant Kamo Triple-Peptide Multi-Use Serum Foundation Rich 25C

The equivalent shade and the most similar foundation overall.

Your shade
Maybelline
90Change shade
Depth and undertone: Rich deep · Cool
Finish and coverage: Natural finish
The match
Drunk Elephant
Rich 25C
Depth and undertone: Rich deep · Cool
Finish and coverage: Natural · Full coverage
Overall match
80out of 100
Shade (Shade match)
94
Finish (Finish & visual result)
78
Wear (Wear & performance)
40
Skin (Skin suitability)
50
Shade match
94out of 100
Colour
91
Depth
97
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$42SephoraSephora
Costs $29.01 more

Your shade $12.99 at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 87
    $40SephoraSephoraCosts $27.01 more

    Matches: Same cool undertoneSame natural finishClaims a skin-like finish

    Differences: Does not claim not settling into lines

    Score details
    Shade match
    87
    Finish & visual result
    78
    Wear & performance
    40
    Skin suitability
    50

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Does not claim not settling into lines

    Retailer shade note: rich skin tones with cool undertones

    Medium confidence· Digital match

    View match
  2. #3 · Sephora Collection

    Best Skin Ever Liquid Foundation

    40N
    Shade match 70
    $24SephoraSephoraCosts $11.01 more

    Matches: Same natural finishClaims long-wearingClaims transfer resistance

    Differences: Neutral rather than cool undertoneDoes not claim not settling into lines

    Score details
    Shade match
    70
    Finish & visual result
    100
    Wear & performance
    40
    Skin suitability
    50

    Slight colour difference · Natural · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Neutral rather than cool undertone · Does not claim not settling into lines

    Retailer shade note: very deep with neutral undertones

    Medium confidence· Digital match

    View match
  3. #4 · Sephora Collection

    Best Skin Ever Liquid Foundation

    39N
    Shade match 68
    $24SephoraSephoraCosts $11.01 more

    Matches: Same natural finishClaims long-wearingClaims transfer resistance

    Differences: Slightly lighterNeutral rather than cool undertoneDoes not claim not settling into lines

    Score details
    Shade match
    68
    Finish & visual result
    100
    Wear & performance
    40
    Skin suitability
    50

    Slight colour difference · Natural · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Slightly lighter · Neutral rather than cool undertone · Does not claim not settling into lines

    Retailer shade note: very deep with neutral undertones

    Medium confidence· Digital match

    View match
  4. Shade match 75
    $40SephoraSephoraCosts $27.01 more

    Matches: Same natural finishClaims a skin-like finishClaims a lightweight feel

    Differences: Neutral rather than cool undertoneDoes not claim not settling into lines

    Score details
    Shade match
    75
    Finish & visual result
    78
    Wear & performance
    40
    Skin suitability
    50

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Neutral rather than cool undertone · Does not claim not settling into lines

    Retailer shade note: rich skin tones with neutral undertones

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Maybelline Lifter Stix Multi-Use Face Stick 90 (Rich deep · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Tarte Shape Tape Full Coverage Matte Concealer

    63N espresso neutral

    Tarte Shape Tape Full Coverage Matte Concealer, shade 63N espresso neutral

    • Close colour
    • Rich deep · Cool undertone

    $32

  2. Milk Makeup Future Fluid Longwear Hydrating Concealer

    29N

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 29N

    • Very close colour
    • Rich deep · Neutral undertone

    $30

  3. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NW65

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NW65

    • Close colour
    • Rich deep · Cool undertone

    $30

  4. Laura Mercier Real Flawless Weightless Perfecting Serum Concealer

    6N1

    Laura Mercier Real Flawless Weightless Perfecting Serum Concealer, shade 6N1

    • Close colour
    • Rich deep · Neutral undertone

    $34

  5. Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Chocolate Chip 8.7 Red

    Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Chocolate Chip 8.7 Red

    • Slight colour difference
    • Rich deep · Cool undertone

    $31

  6. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Ganache

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Ganache

    • Slight colour difference
    • Rich deep · Neutral undertone

    $36

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Drunk Elephant Kamo Triple-Peptide Multi-Use Serum Foundation in Rich 25C, against Maybelline Lifter Stix Multi-Use Face Stick in 90. Every attribute compared, with its share of the score.

ComparedYour shade90Closest matchRich 25CScore
Shade match55% of overall94
Colour91#462321#4b2a28Very close colourColour difference 2.2 (0 is identical)
Depth97Rich deepRich deepSameDepth difference: 1.8
Retailer descriptionVery deepRich deepSome differenceRetailer descriptions one depth band apart
Undertone100CoolCoolSamefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared78
Finish100NaturalNaturalSameSame natural finish
Coveragenot comparableNot listedFullNot comparedCoverage not listed for one product
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared40
Longevity40Not listed12-hour wearSome differenceThe match claims long wear; your product does not list it
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall50
Skin type50Not publishedNormal, dry, oilySkin-type suitability not published for one product
Overall match 80/100Shade match 94/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Drunk Elephant Kamo Triple-Peptide Multi-Use Serum Foundation in Rich 25C.

Same or better

  • Very close colour
  • Same cool undertone
  • Same natural finish
  • Claims a skin-like finish
  • Claims 12-hour wear
  • Claims transfer resistance

Different

  • Does not claim not settling into lines

Ingredients (information only, not scored)

5 shared ingredients; weighted similarity 5%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseOil-based, no siliconeWater-based, no silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapOil-based vs water-based; silicone none vs none

Where to buy Rich 25C

Best price
$42SephoraSephora
Costs $29.01 more

Your shade $12.99 at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.