Rich deep · Cool undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
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12 of 30 matches
Only showing matches with medium coverage, with a natural finish.
The equivalent shade and the most similar foundation overall.
SephoraYour shade $12.99 at Ulta Beauty
ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick
Every store that sells this shade · prices as last checked
Sephora$50View at Sephora
Ulta Beautyfrom $50 · product priceView at Ulta BeautyRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
SephoraCosts $36.01 moreMatches: Same cool undertoneSame natural finishClaims a skin-like finish
Differences: Contains drying alcohol
Close colour · Natural · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Contains drying alcohol
Retailer shade note: deep rich with cool undertones
Medium confidence· Digital match
m.ph by Mary Phillips Le Skin Weightless Serum Foundation
Every store that sells this shade · prices as last checked
Sephora$49View at SephoraSephoraCosts $27.01 moreMatches: Same cool undertoneSame natural finishClaims a skin-like finish
Differences: Does not claim not settling into lines
Close colour · Natural · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Does not claim not settling into lines
Retailer shade note: rich skin tones with cool undertones
Medium confidence· Digital match
Saie Glowy Super Skin Tint Foundation
Every store that sells this shade · prices as last checked
Sephora$40View at SephoraUlta BeautyCosts $1 moreMatches: Same cool undertoneSame natural finishClaims a skin-like finish
Differences: Does not claim not settling into lines
Close colour · Natural · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Does not claim not settling into lines
Medium confidence· Digital match
L'Oréal Paris True Match Super-Blendable Foundation
Every store that sells this shade · prices as last checked
Walmart$9.97View at Walmart
Target$9.99View at TargetUlta Beauty$13.99View at Ulta Beauty
CVS$14.79View at CVS
AmazonSee price at AmazonView at AmazonUlta Beauty(product price)$4.99 less (38%)Matches: Same natural finishClaims long-wearingBoth claim not settling into lines
Differences: Neutral rather than cool undertone
Slight colour difference · Natural · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Neutral rather than cool undertone
Retailer shade note: rich with neutral undertones
Medium confidence· Digital match
e.l.f. Cosmetics Soft Glam Satin Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $8 · product priceView at Ulta BeautyTarget$8View at TargetWalmart$8View at WalmartAmazonSee price at AmazonView at AmazonUlta Beauty(product price)Costs $1 moreMatches: Same cool undertoneSame natural finishClaims a skin-like finish
Differences: Slightly lighterDoes not claim not settling into lines
Close colour · Natural · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Slightly lighter · Does not claim not settling into lines
Medium confidence· Digital match
L'Oréal Paris True Match Super-Blendable Foundation
Every store that sells this shade · prices as last checked
Walmart$9.97View at WalmartTarget$9.99View at TargetUlta Beautyfrom $13.99 · product priceView at Ulta BeautyCVS$14.79View at CVSWalmart$19.94View at WalmartAmazonSee price at AmazonView at AmazonSephoraCosts $43.01 moreMatches: Similar undertone (neutral vs cool)Same natural finishClaims a skin-like finish
Differences: Does not claim not settling into lines
Close colour · Natural · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Does not claim not settling into lines
Retailer shade note: extra deep with neutral cool undertones
Medium confidence· Digital match
ILIA True Skin Serum Foundation
Every store that sells this shade · prices as last checked
Sephora$56View at SephoraUlta Beautyfrom $56 · product priceView at Ulta BeautySephoraCosts $11.01 moreMatches: Same natural finishClaims long-wearingClaims transfer resistance
Differences: Neutral rather than cool undertoneDoes not claim not settling into lines
Slight colour difference · Natural · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Neutral rather than cool undertone · Does not claim not settling into lines
Retailer shade note: very deep with neutral undertones
Medium confidence· Digital match
Sephora Collection Best Skin Ever Liquid Foundation
Every store that sells this shade · prices as last checked
Sephora$24View at SephoraSephoraCosts $36.01 moreMatches: Same natural finishClaims a skin-like finishClaims long-wearing
Differences: Neutral rather than cool undertoneContains drying alcohol
Close colour · Natural · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Neutral rather than cool undertone · Contains drying alcohol
Retailer shade note: deep rich with neutral undertones
Medium confidence· Digital match
m.ph by Mary Phillips Le Skin Weightless Serum Foundation
Every store that sells this shade · prices as last checked
Sephora$49View at SephoraSephoraCosts $11.01 moreMatches: Same natural finishClaims long-wearingClaims transfer resistance
Differences: Slightly lighterNeutral rather than cool undertoneDoes not claim not settling into lines
Slight colour difference · Natural · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Slightly lighter · Neutral rather than cool undertone · Does not claim not settling into lines
Retailer shade note: very deep with neutral undertones
Medium confidence· Digital match
Sephora Collection Best Skin Ever Liquid Foundation
Every store that sells this shade · prices as last checked
Sephora$24View at SephoraSephoraCosts $36.01 moreMatches: Same natural finishClaims a skin-like finishClaims long-wearing
Differences: Neutral rather than cool undertoneContains drying alcohol
Slight colour difference · Natural · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Neutral rather than cool undertone · Contains drying alcohol
Retailer shade note: deep rich with neutral undertones
Medium confidence· Digital match
m.ph by Mary Phillips Le Skin Weightless Serum Foundation
Every store that sells this shade · prices as last checked
Sephora$49View at SephoraSephoraCosts $27.01 moreMatches: Same natural finishClaims a skin-like finishClaims a lightweight feel
Differences: Neutral rather than cool undertoneDoes not claim not settling into lines
Close colour · Natural · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Neutral rather than cool undertone · Does not claim not settling into lines
Retailer shade note: rich skin tones with neutral undertones
Medium confidence· Digital match
Saie Glowy Super Skin Tint Foundation
Every store that sells this shade · prices as last checked
Sephora$40View at SephoraThe closest shade to Maybelline Lifter Stix Multi-Use Face Stick 90 (Rich deep · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
63N espresso neutral
$32
29N
$30
NW65
$30
6N1
$34
Chocolate Chip 8.7 Red
$31
Ganache
$36
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick in 42C Ekki, against Maybelline Lifter Stix Multi-Use Face Stick in 90. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick in 42C Ekki.
13 shared ingredients; weighted similarity 31%. Ingredients only affect results through the filters.
SephoraYour shade $12.99 at Ulta Beauty
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
