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Super Stay Lumi-Matte Foundation 110 dupes and alternatives Maybelline

Very fair · Warm undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: Givenchy Prisme Libre Glow Serum Blurring Foundation 1.5W

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Maybelline
110Change shade
Depth and undertone: Very fair · Warm
Finish and coverage: Matte · Full coverage
The match
Givenchy
1.5W
Depth and undertone: Very fair · Warm
Finish and coverage: Natural · Medium coverage
Shade match
99out of 100
Colour
98
Depth
100
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$63SephoraSephora
Costs $51.81 more

Your shade $11.19 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative: Dior Forever Natural Matte Velvet Compact Foundation 1W IN

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Maybelline
110Change shade
Depth and undertone: Very fair · Warm
Finish and coverage: Matte · Full coverage
The match
Dior
1W IN
Depth and undertone: Very fair · Warm · golden
Finish and coverage: Matte · Medium coverage
Overall match
89out of 100
Shade (Shade match)
94
Finish (Finish & visual result)
91
Wear (Wear & performance)
86
Skin (Skin suitability)
40
Best price
$64SephoraSephora
Costs $52.81 more

Your shade $11.19 at Ulta Beauty

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Essence

    Foundation Stick

    30
    Shade match 98
    $6.99Ulta BeautyUlta Beauty(product price)$4.20 less (38%)

    Matches: Near-identical swatch colourSame warm undertoneSame matte finish

    Differences: Medium rather than full coverageNo long-wear claimDoes not claim transfer resistance

    Score details
    Shade match
    98
    Finish & visual result
    91
    Wear & performance
    40
    Skin suitability
    100

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Medium rather than full coverage · No long-wear claim · Does not claim transfer resistance · Does not claim a lightweight feel

    Retailer shade note: fair with warm yellow undertones

    Medium confidence· Digital match

    View match
  2. #4 · Charlotte Tilbury

    Airbrush Flawless Foundation

    2 Warm
    Shade match 94
    $52Ulta BeautyUlta Beauty(product price)Costs $40.81 more

    Matches: Very close colourSame warm undertoneSame matte finish

    Differences: Medium rather than full coverage

    Score details
    Shade match
    94
    Finish & visual result
    73
    Wear & performance
    78
    Skin suitability
    100

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Medium rather than full coverage

    Retailer shade note: fair with warm undertones

    Medium confidence· Digital match

    View match
  3. Shade match 87
    $40SephoraSephoraCosts $28.81 more

    Matches: Very close colourSame matte finishClaims a blurring effect

    Differences: Neutral rather than warm undertoneMedium rather than full coverageNot marketed for dry/sensitive skin

    Score details
    Shade match
    87
    Finish & visual result
    81
    Wear & performance
    86
    Skin suitability
    60

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 50% ingredient overlap

    Differences: Neutral rather than warm undertone · Medium rather than full coverage · Not marketed for dry/sensitive skin

    Retailer shade note: fair neutral

    Medium confidence· Digital match

    View match
  4. #6 · Maybelline

    Fit Me Matte + Poreless Foundation

    Fair Ivory 105
    Shade match 95
    $11.99Ulta BeautyUlta Beauty(product price)Costs $0.80 more

    Matches: Very close colourSame warm undertoneSame matte finish

    Differences: Medium rather than full coverageDoes not claim transfer resistanceNot marketed for combination/dry/sensitive skin

    Score details
    Shade match
    95
    Finish & visual result
    91
    Wear & performance
    45
    Skin suitability
    40

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 32% ingredient overlap

    Differences: Medium rather than full coverage · Does not claim transfer resistance · Not marketed for combination/dry/sensitive skin

    Medium confidence· Digital match

    View match
  5. #7 · L'Oréal Paris

    Infallible Skin Ink 2-in-1 Foundation Concealer

    20 Fair Neutral
    Shade match 89
    $18.99Ulta BeautyUlta BeautyCosts $7.80 more

    Matches: Near-identical swatch colourSame matte finishClaims a skin-like finish

    Differences: Neutral rather than warm undertoneMedium rather than full coverage

    Score details
    Shade match
    89
    Finish & visual result
    79
    Wear & performance
    58
    Skin suitability
    100

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Neutral rather than warm undertone · Medium rather than full coverage

    Medium confidence· Digital match

    View match
  6. #8 · about-face

    THE PERFORMER Skin-Focused Foundation

    F1WARM
    Shade match 95
    $25Ulta BeautyUlta Beauty(product price)Costs $13.81 more

    Matches: Very close colourSame warm undertoneClaims a skin-like finish

    Differences: Natural rather than matte finishMedium rather than full coverageDoes not claim transfer resistance

    Score details
    Shade match
    95
    Finish & visual result
    61
    Wear & performance
    68
    Skin suitability
    80

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than full coverage · Does not claim transfer resistance · Not marketed for sensitive skin

    Retailer shade note: fair with warm yellow undertones

    Medium confidence· Digital match

    View match
  7. Shade match 96
    $32SephoraSephoraCosts $20.81 more

    Matches: Very close colourSame warm undertoneBoth claim a lightweight feel

    Differences: Natural rather than matte finishMedium rather than full coverageDoes not claim transfer resistance

    Score details
    Shade match
    96
    Finish & visual result
    67
    Wear & performance
    68
    Skin suitability
    20

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 22% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than full coverage · Does not claim transfer resistance · Not marketed for combination/normal/oily/sensitive skin · Contains listed fragrance

    Retailer shade note: warm fair ivory

    Medium confidence· Digital match

    View match
  8. #10 · L'Oréal Paris

    True Match Super-Blendable Foundation

    W0.5 Warm Light
    Shade match 98
    $13.99Ulta BeautyUlta Beauty(product price)Costs $2.80 more

    Matches: Near-identical swatch colourSame warm undertoneClaims a skin-like finish

    Differences: Natural rather than matte finishMedium rather than full coverageNo long-wear claim

    Score details
    Shade match
    98
    Finish & visual result
    61
    Wear & performance
    40
    Skin suitability
    100

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 35% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than full coverage · No long-wear claim · Does not claim transfer resistance · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Maybelline Super Stay Lumi-Matte Foundation 110 (Very fair · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. NARS Soft Matte Complete Concealer

    Nougatine

    NARS Soft Matte Complete Concealer, shade Nougatine

    • Looks identical
    • Very fair · Warm undertone

    $36

  2. L'Oréal Paris True Match Radiant Serum Concealer

    C2

    L'Oréal Paris True Match Radiant Serum Concealer, shade C2

    • Very close colour
    • Very fair · Warm undertone

    $16.99

  3. Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer

    185

    Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 185

    • Very close colour
    • Very fair · Warm · yellow undertone

    $30

  4. Rare Beauty Liquid Touch Brightening Concealer

    100W

    Rare Beauty Liquid Touch Brightening Concealer, shade 100W

    • Very close colour
    • Very fair · Warm · golden undertone

    $24

  5. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NC5

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NC5

    • Very close colour
    • Very fair · Warm · golden undertone

    $30

  6. Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer

    100

    Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer, shade 100

    • Very close colour
    • Very fair · Warm undertone

    $12.99

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Givenchy Prisme Libre Glow Serum Blurring Foundation in 1.5W, against Maybelline Super Stay Lumi-Matte Foundation in 110. Every attribute compared, with its share of the score.

ComparedYour shade110Closest shade match1.5WScore
Shade match55% of overall99
Colour98#fbe0c5#fee2c7Looks identicalColour difference 0.6 (0 is identical)
Depth100Very fairVery fairSameDepth difference: 0.0
Retailer descriptionNot statedFairNo depth word in one descriptionNot compared
Undertone100WarmWarmSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared62
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 3 of 5 compared68
Longevity7030-hour wear24-hour wearSome difference24-hour wear claimed against 30-hour wear
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type60Combination, dry, normal, oily, sensitiveNormal, dry, combinationBoth marketed for combination/​dry/​normal skin
Overall match 83/100Shade match 99/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Givenchy Prisme Libre Glow Serum Blurring Foundation in 1.5W.

Same or better

  • Near-identical swatch colour
  • Same warm undertone
  • Medium rather than full coverage
  • Claims a blurring effect
  • Both claim a lightweight feel

Different

  • Natural finish instead of matte
  • Does not claim transfer resistance
  • Not marketed for oily/sensitive skin
  • Fragrance is listed in the formula

Ingredients (information only, not scored)

10 shared ingredients; weighted similarity 7%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconemoderate silicone
FragranceNot listedListed (fragrance)
Drying alcoholListed (alcohol denat.)Listed (alcohol)
SPFNot listedNot listed
OverlapWater-based vs unknown-based; silicone high vs moderate

Why the closest overall alternative works

Dior Forever Natural Matte Velvet Compact Foundation in 1W IN, against Maybelline Super Stay Lumi-Matte Foundation in 110. Every attribute compared, with its share of the score.

ComparedYour shade110Closest overall alternative1W INScore
Shade match55% of overall94
Colour91#fbe0c5#f0d8bfVery close colourColour difference 2.1 (0 is identical)
Depth94Very fairVery fairSameDepth difference: 3.3
Retailer descriptionNot statedVery fairNo depth word in one descriptionNot compared
Undertone100WarmWarm · goldenClosefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared91
Finish100MatteMatteSameSame matte finish
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared86
Longevity7030-hour wear24-hour wearSome difference24-hour wear claimed against 30-hour wear
Transfer resistance100ClaimedClaimedSameBoth products claim transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall40
Skin type40Combination, dry, normal, oily, sensitiveCombination, oilyBoth marketed for combination/​oily skin
Overall match 89/100Shade match 94/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Dior Forever Natural Matte Velvet Compact Foundation in 1W IN.

Same or better

  • Very close colour
  • Same warm undertone
  • Same matte finish
  • Medium rather than full coverage
  • Both claim transfer resistance
  • Both claim a lightweight feel
  • No drying alcohol listed

Different

  • Not marketed for dry/normal/sensitive skin
  • Fragrance is listed in the formula

Ingredients (information only, not scored)

5 shared ingredients; weighted similarity 5%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconePowder-based, no silicone
FragranceNot listedListed (fragrance)
Drying alcoholListed (alcohol denat.)Not listed
SPFNot listedNot listed
OverlapWater-based vs powder-based; silicone high vs none

Where to buy

Closest shade match

Givenchy Prisme Libre Glow Serum Blurring Foundation 1.5W

Best price
$63SephoraSephora
Costs $51.81 more

Your shade $11.19 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative

Dior Forever Natural Matte Velvet Compact Foundation 1W IN

Best price
$64SephoraSephora
Costs $52.81 more

Your shade $11.19 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.