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Super Stay Lumi-Matte Foundation 110 dupes and alternatives Maybelline

Very fair · Warm undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Coverage

Finish

Formulation

Skin type

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Fragrance-free, applied. RemoveNo drying alcohol3Vegan4Cruelty-free1Oil-free1With SPF0Mineral0

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7 of 30

Only showing matches with medium coverage, fragrance-free, without talc.

Closest shade match: L'Oréal Paris True Match Super-Blendable Foundation W0.5 Warm Light

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Maybelline
110Change shade
Depth and undertone: Very fair · Warm
Finish and coverage: Matte · Full coverage
The match
L'Oréal Paris
W0.5 Warm Light
Depth and undertone: Very fair · Warm
Finish and coverage: Natural · Medium coverage
Shade match
98out of 100
Colour
97
Depth
100
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$13.99Ulta BeautyUlta Beauty
Costs $2.80 more

Your shade $11.19 at Ulta Beauty · product price; shade not separately priced · lowest price $9.97 at Walmart

Ulta BeautyView at Ulta Beauty

Closest overall alternative: Essence Foundation Stick 30

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Maybelline
110Change shade
Depth and undertone: Very fair · Warm
Finish and coverage: Matte · Full coverage
The match
Essence
30
Depth and undertone: Very fair · Warm · yellow
Finish and coverage: Matte · Medium coverage
Overall match
87out of 100
Shade (Shade match)
98
Finish (Finish & visual result)
91
Wear (Wear & performance)
40
Skin (Skin suitability)
100
Medium confidence· Digital matchWhy it matches
Match price
$6.99Ulta BeautyUlta Beauty
$4.20 less (38%)

Your shade $11.19 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Charlotte Tilbury

    Airbrush Flawless Foundation

    2 Warm
    Shade match 94
    $52Ulta BeautyUlta Beauty(product price)Costs $40.81 more

    Matches: Very close colourSame warm undertoneSame matte finish

    Differences: Medium rather than full coverage

    Score details
    Shade match
    94
    Finish & visual result
    73
    Wear & performance
    78
    Skin suitability
    100

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Medium rather than full coverage

    Retailer shade note: fair with warm undertones

    Medium confidence· Digital match

    View match
  2. #4 · Urban Decay

    Face Bond Self Setting Waterproof Foundation

    2
    Shade match 87
    $40SephoraSephoraCosts $28.81 more

    Matches: Very close colourSame matte finishClaims a blurring effect

    Differences: Neutral rather than warm undertoneMedium rather than full coverageNot marketed for dry/sensitive skin

    Score details
    Shade match
    87
    Finish & visual result
    81
    Wear & performance
    86
    Skin suitability
    60

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 50% ingredient overlap

    Differences: Neutral rather than warm undertone · Medium rather than full coverage · Not marketed for dry/sensitive skin

    Retailer shade note: fair neutral

    Medium confidence· Digital match

    View match
  3. #5 · Maybelline

    Fit Me Matte + Poreless Foundation

    Fair Ivory 105
    Shade match 95
    $11.99Ulta BeautyUlta Beauty(product price)Costs $0.80 more

    Matches: Very close colourSame warm undertoneSame matte finish

    Differences: Medium rather than full coverageDoes not claim transfer resistanceNot marketed for combination/dry/sensitive skin

    Score details
    Shade match
    95
    Finish & visual result
    91
    Wear & performance
    45
    Skin suitability
    40

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 32% ingredient overlap

    Differences: Medium rather than full coverage · Does not claim transfer resistance · Not marketed for combination/dry/sensitive skin

    Medium confidence· Digital match

    View match
  4. #6 · L'Oréal Paris

    Infallible Skin Ink 2-in-1 Foundation Concealer

    20 Fair Neutral
    Shade match 89
    $18.99Ulta BeautyUlta BeautyCosts $7.80 more

    Matches: Near-identical swatch colourSame matte finishClaims a skin-like finish

    Differences: Neutral rather than warm undertoneMedium rather than full coverage

    Score details
    Shade match
    89
    Finish & visual result
    79
    Wear & performance
    58
    Skin suitability
    100

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Neutral rather than warm undertone · Medium rather than full coverage

    Medium confidence· Digital match

    View match
  5. #7 · about-face

    THE PERFORMER Skin-Focused Foundation

    F1WARM
    Shade match 95
    $25Ulta BeautyUlta Beauty(product price)Costs $13.81 more

    Matches: Very close colourSame warm undertoneClaims a skin-like finish

    Differences: Natural rather than matte finishMedium rather than full coverageDoes not claim transfer resistance

    Score details
    Shade match
    95
    Finish & visual result
    61
    Wear & performance
    68
    Skin suitability
    80

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than full coverage · Does not claim transfer resistance · Not marketed for sensitive skin

    Retailer shade note: fair with warm yellow undertones

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Maybelline Super Stay Lumi-Matte Foundation 110 (Very fair · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. NARS Soft Matte Complete Concealer

    Nougatine

    NARS Soft Matte Complete Concealer, shade Nougatine

    • Looks identical
    • Very fair · Warm undertone

    $36

    SephoraView at Sephora
  2. L'Oréal Paris True Match Radiant Serum Concealer

    C2

    L'Oréal Paris True Match Radiant Serum Concealer, shade C2

    • Very close colour
    • Very fair · Warm undertone

    $16.99

    Ulta BeautyView at Ulta Beauty
  3. Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer

    185

    Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 185

    • Very close colour
    • Very fair · Warm · yellow undertone

    $30

    SephoraView at Sephora
  4. Rare Beauty Liquid Touch Brightening Concealer

    100W

    Rare Beauty Liquid Touch Brightening Concealer, shade 100W

    • Very close colour
    • Very fair · Warm · golden undertone

    $24

    SephoraView at Sephora
  5. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NC5

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NC5

    • Very close colour
    • Very fair · Warm · golden undertone

    $30

    SephoraView at Sephora
  6. Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer

    100

    Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer, shade 100

    • Very close colour
    • Very fair · Warm undertone

    $12.99

    Ulta BeautyView at Ulta Beauty

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

L'Oréal Paris True Match Super-Blendable Foundation in W0.5 Warm Light, against Maybelline Super Stay Lumi-Matte Foundation in 110. Every attribute compared, with its share of the score.

ComparedYour shade110Closest shade matchW0.5 Warm LightScore
Shade match55% of overall98
Colour97#fbe0c5#ffe3c9Looks identicalColour difference 1.0 (0 is identical)
Depth100Very fairVery fairSameDepth difference: 0.0
Retailer descriptionNot statedNot statedNo depth word in one descriptionNot compared
Undertone100WarmWarmSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared61
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared40
Longevity4030-hour wearNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall100
Skin type100Combination, dry, normal, oily, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily/​sensitive skin
Overall match 80/100Shade match 98/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To L'Oréal Paris True Match Super-Blendable Foundation in W0.5 Warm Light.

Same or better

  • Near-identical swatch colour
  • Same warm undertone
  • Medium rather than full coverage
  • Claims a skin-like finish
  • No drying alcohol listed

Different

  • Natural finish instead of matte
  • No long-wear claim
  • Does not claim transfer resistance
  • Does not claim a lightweight feel

Ingredients (information only, not scored)

14 shared ingredients; weighted similarity 35%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholListed (alcohol denat.)Not listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high
View full match

Why the closest overall alternative works

Essence Foundation Stick in 30, against Maybelline Super Stay Lumi-Matte Foundation in 110. Every attribute compared, with its share of the score.

ComparedYour shade110Closest overall alternative30Score
Shade match55% of overall98
Colour96#fbe0c5#f6dec5Looks identicalColour difference 1.2 (0 is identical)
Depth100Very fairVery fairSameDepth difference: 0.3
Retailer descriptionNot statedFairNo depth word in one descriptionNot compared
Undertone100WarmWarm · yellowClosefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared91
Finish100MatteMatteSameSame matte finish
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared40
Longevity4030-hour wearNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall100
Skin type100Combination, dry, normal, oily, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily/​sensitive skin
Overall match 87/100Shade match 98/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Essence Foundation Stick in 30.

Same or better

  • $4.20 less
  • Near-identical swatch colour
  • Same warm undertone
  • Same matte finish
  • Medium rather than full coverage
  • No drying alcohol listed

Different

  • No long-wear claim
  • Does not claim transfer resistance
  • Does not claim a lightweight feel

Ingredients (information only, not scored)

3 shared ingredients; weighted similarity 5%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconemoderate silicone
FragranceNot listedNot listed
Drying alcoholListed (alcohol denat.)Not listed
SPFNot listedNot listed
OverlapWater-based vs unknown-based; silicone high vs moderate
View full match

Where to buy

Closest shade match

L'Oréal Paris True Match Super-Blendable Foundation W0.5 Warm Light

Match price
$13.99Ulta BeautyUlta Beauty
Costs $2.80 more

Your shade $11.19 at Ulta Beauty · product price; shade not separately priced · lowest price $9.97 at Walmart

Ulta BeautyView at Ulta Beauty

Closest overall alternative

Essence Foundation Stick 30

Match price
$6.99Ulta BeautyUlta Beauty
$4.20 less (38%)

Your shade $11.19 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.