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The Minimalist Perfecting Complexion Foundation and Concealer Stick Buff dupes and alternatives MERIT

Medium · Cool undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: Bobbi Brown Weightless Skin Oil-Controlling Foundation SPF 15 Cool Honey (C-066)

The equivalent shade: scored on colour, depth and undertone only.

The match
Bobbi Brown
Cool Honey (C-066)
Depth and undertone: Medium · Cool
Finish and coverage: Matte · Medium coverage
Shade match
91out of 100
Colour
84
Depth
99
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$58Ulta BeautyUlta Beauty
Costs $20 more

Your shade $38 at Sephora · product price; shade not separately priced

Closest overall alternative: e.l.f. Cosmetics Soft Glam Satin Foundation 32 Medium Neutral

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

The match
e.l.f. Cosmetics
32 Medium Neutral
Depth and undertone: Medium · Neutral
Finish and coverage: Natural · Medium coverage
Overall match
91out of 100
Shade (Shade match)
84
Finish (Finish & visual result)
100
Wear (Wear & performance)
100
Skin (Skin suitability)
90
Match price
$8Ulta BeautyUlta Beauty
$30 less (79%)

Your shade $38 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · about-face

    THE PERFORMER Skin-Focused Foundation

    M2OLIVE
    Shade match 80
    $25Ulta BeautyUlta Beauty(product price)$13 less (34%)

    Matches: Very close colourSame natural finishSame medium coverage

    Differences: Olive rather than cool undertoneDoes not claim not settling into lines

    Score details
    Shade match
    80
    Finish & visual result
    86
    Wear & performance
    82
    Skin suitability
    90

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Olive rather than cool undertone · Does not claim not settling into lines

    Retailer shade note: medium with olive undertones

    Medium confidence· Digital match

    View match
  2. #4 · Armani Beauty

    Luminous Silk Foundation

    5.95
    Shade match 82
    $69SephoraSephoraCosts $31 more

    Matches: Very close colourSame natural finishSame medium coverage

    Differences: Slightly warmer undertoneNot marketed for combination skinContains listed fragrance

    Score details
    Shade match
    82
    Finish & visual result
    89
    Wear & performance
    75
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Slightly warmer undertone · Not marketed for combination skin · Contains listed fragrance · Contains drying alcohol

    Retailer shade note: medium, neutral peach

    Medium confidence· Digital match

    View match
  3. #5 · about-face

    THE PERFORMER Skin-Focused Foundation

    MD1OLIVE
    Shade match 75
    $25Ulta BeautyUlta Beauty(product price)$13 less (34%)

    Matches: Very close colourSame natural finishSame medium coverage

    Differences: Slightly deeperOlive rather than cool undertoneDoes not claim not settling into lines

    Score details
    Shade match
    75
    Finish & visual result
    86
    Wear & performance
    82
    Skin suitability
    90

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Slightly deeper · Olive rather than cool undertone · Does not claim not settling into lines

    Retailer shade note: medium deep with olive undertones

    Medium confidence· Digital match

    View match
  4. #6 · Armani Beauty

    Luminous Silk Foundation

    6.5
    Shade match 78
    $69SephoraSephoraCosts $31 more

    Matches: Very close colourSame natural finishSame medium coverage

    Differences: Slightly warmer undertoneNot marketed for combination skinContains listed fragrance

    Score details
    Shade match
    78
    Finish & visual result
    89
    Wear & performance
    75
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Slightly warmer undertone · Not marketed for combination skin · Contains listed fragrance · Contains drying alcohol

    Retailer shade note: medium, neutral golden

    Medium confidence· Digital match

    View match
  5. #7 · Kylie Cosmetics

    Natural Blur Powder Foundation

    6N
    Shade match 82
    $38Ulta BeautyUlta Beauty(product price)Same price

    Matches: Very close colourSame medium coverageClaims a blurring effect

    Differences: Neutral rather than cool undertoneMatte rather than natural finish

    Score details
    Shade match
    82
    Finish & visual result
    70
    Wear & performance
    78
    Skin suitability
    90

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Neutral rather than cool undertone · Matte rather than natural finish

    Retailer shade note: medium tan with neutral undertones

    Medium confidence· Digital match

    View match
  6. #8 · Smashbox

    Dual Filter 2-In-1 Longwearing Concealer + Foundation

    Medium Tan 19 Olive
    Shade match 76
    $41Ulta BeautyUlta Beauty(product price)Costs $3 more

    Matches: Very close colourSame natural finishSame medium coverage

    Differences: Olive rather than cool undertone

    Score details
    Shade match
    76
    Finish & visual result
    79
    Wear & performance
    86
    Skin suitability
    84

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Olive rather than cool undertone

    Retailer shade note: medium tan olive

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to MERIT The Minimalist Perfecting Complexion Foundation and Concealer Stick Buff (Medium · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. e.l.f. Cosmetics 16HR Camo Concealer

    Tan Neutral

    e.l.f. Cosmetics 16HR Camo Concealer, shade Tan Neutral

    • Very close colour
    • Medium · Neutral undertone

    $8

  2. L'Oréal Paris Infallible Full Wear Waterproof Concealer

    410 Almond

    L'Oréal Paris Infallible Full Wear Waterproof Concealer, shade 410 Almond

    • Very close colour
    • Medium

    $15.99

  3. Clinique Even Better All-Over Concealer + Eraser

    WN 112 Ginger

    Clinique Even Better All-Over Concealer + Eraser, shade WN 112 Ginger

    • Looks identical
    • Medium · Neutral · neutral golden undertone

    $22

  4. bareMinerals ORIGINAL Liquid Mineral Brightening Concealer

    Medium Tan 3.5C

    bareMinerals ORIGINAL Liquid Mineral Brightening Concealer, shade Medium Tan 3.5C

    • Close colour
    • Medium light · Cool · rosy undertone

    $31

  5. Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Peanut Butter 6.7 Red

    Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Peanut Butter 6.7 Red

    • Close colour
    • Medium · Cool undertone

    $31

  6. NARS Soft Matte Complete Concealer

    Chestnut

    NARS Soft Matte Complete Concealer, shade Chestnut

    • Close colour
    • Medium · Cool undertone

    $36

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Bobbi Brown Weightless Skin Oil-Controlling Foundation SPF 15 in Cool Honey (C-066), against MERIT The Minimalist Perfecting Complexion Foundation and Concealer Stick in Buff. Every attribute compared, with its share of the score.

ComparedYour shadeBuffClosest shade matchCool Honey (C-066)Score
Shade match55% of overall91
Colour84#ce9356#ce915fClose colourColour difference 3.1 (0 is identical)
Depth99MediumMediumSameDepth difference: 0.5
Retailer descriptionMedium tanMedium tanBoth described as medium tanThe retailers describe the same depth
Undertone100CoolCoolSamefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared76
Finish56NaturalMatteSome differenceMatte finish rather than natural
Coverage100MediumMediumSameSame medium coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared86
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100Normal, combination, oilyNormal, combination, oilyBoth marketed for normal/​combination/​oily skin
Overall match 87/100Shade match 91/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Bobbi Brown Weightless Skin Oil-Controlling Foundation SPF 15 in Cool Honey (C-066).

Same or better

  • Same cool undertone
  • Same medium coverage
  • Both claim long-wearing
  • Claims transfer resistance
  • Both claim not settling into lines
  • Both claim a lightweight feel
  • Adds SPF 15

Different

  • Small colour difference on the swatch
  • Matte finish instead of natural
  • Fragrance is listed in the formula

Ingredients (information only, not scored)

5 shared ingredients; weighted similarity 4%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
Basemoderate siliconeOil-based, high silicone
FragranceNot listedListed (linalool)
Drying alcoholNot listedNot listed
SPFNot listedSPF 15
OverlapUnknown-based vs oil-based; silicone moderate vs high

Why the closest overall alternative works

e.l.f. Cosmetics Soft Glam Satin Foundation in 32 Medium Neutral, against MERIT The Minimalist Perfecting Complexion Foundation and Concealer Stick in Buff. Every attribute compared, with its share of the score.

ComparedYour shadeBuffClosest overall alternative32 Medium NeutralScore
Shade match55% of overall84
Colour90#ce9356#d39862Very close colourColour difference 2.3 (0 is identical)
Depth96MediumMediumSameDepth difference: 2.7
Retailer descriptionMedium tanMediumSome differenceRetailer descriptions one depth band apart
Undertone65CoolNeutralSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared100
Finish100NaturalNaturalSameSame natural finish
Coverage100MediumMediumSameSame medium coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared100
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall90
Skin type90Normal, combination, oilyCombination, dry, normal, oilyBoth marketed for normal/​combination/​oily skin
Overall match 91/100Shade match 84/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To e.l.f. Cosmetics Soft Glam Satin Foundation in 32 Medium Neutral.

Same or better

  • $30 less
  • Very close colour
  • Same natural finish
  • Same medium coverage
  • Both claim long-wearing
  • Both claim not settling into lines
  • Both claim a lightweight feel

Different

  • Neutral rather than cool undertone

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 7%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
Basemoderate siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapUnknown-based vs silicone-based; silicone moderate vs high

Where to buy

Closest shade match

Bobbi Brown Weightless Skin Oil-Controlling Foundation SPF 15 Cool Honey (C-066)

Match price
$58Ulta BeautyUlta Beauty
Costs $20 more

Your shade $38 at Sephora · product price; shade not separately priced

Closest overall alternative

e.l.f. Cosmetics Soft Glam Satin Foundation 32 Medium Neutral

Match price
$8Ulta BeautyUlta Beauty
$30 less (79%)

Your shade $38 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.