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The Minimalist Perfecting Complexion Foundation and Concealer Stick Camel dupes and alternatives MERIT

Medium light · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Only showing matches with medium coverage, cruelty-free, without talc.

  • 24 matches have no cruelty-free claim listed and are not shown.

Closest shade matchClosest overall alternative: e.l.f. Cosmetics Soft Glam Satin Foundation 32 Medium Neutral

The equivalent shade and the most similar foundation overall.

The match
e.l.f. Cosmetics
32 Medium Neutral
Depth and undertone: Medium · Neutral
Finish and coverage: Natural · Medium coverage
Overall match
96out of 100
Shade (Shade match)
94
Finish (Finish & visual result)
100
Wear (Wear & performance)
100
Skin (Skin suitability)
90
Shade match
94out of 100
Colour
92
Depth
95
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$8Ulta BeautyUlta Beauty
$30 less (79%)

Your shade $38 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

More matches

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Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · e.l.f. Cosmetics

    Soft Glam Satin Foundation

    30 Medium Warm
    Shade match 90
    $8Ulta BeautyUlta Beauty(product price)$30 less (79%)

    Matches: Near-identical swatch colourSame natural finishSame medium coverage

    Differences: Slightly warmer undertone

    Score details
    Shade match
    90
    Finish & visual result
    100
    Wear & performance
    100
    Skin suitability
    90

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Slightly warmer undertone

    Retailer shade note: medium with warm undertones

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to MERIT The Minimalist Perfecting Complexion Foundation and Concealer Stick Camel (Medium light · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Milk Makeup Future Fluid Longwear Hydrating Concealer

    14N

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 14N

    • Very close colour
    • Medium · Neutral undertone

    $30

  2. Clinique Even Better All-Over Concealer + Eraser

    WN 98 Cream Caramel

    Clinique Even Better All-Over Concealer + Eraser, shade WN 98 Cream Caramel

    • Looks identical
    • Medium light · Neutral · neutral golden undertone

    $22

  3. Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer

    2N26

    Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer, shade 2N26

    • Very close colour
    • Medium light · Neutral · neutral golden undertone

    $35

  4. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NC37

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NC37

    • Very close colour
    • Medium light · Neutral · neutral golden undertone

    $30

  5. Glossier Stretch Concealer for Dewy Buildable Coverage

    Medium Tan 2

    Glossier Stretch Concealer for Dewy Buildable Coverage, shade Medium Tan 2

    • Close colour
    • Medium · Neutral undertone

    $22

  6. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Warm Beige

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Warm Beige

    • Close colour
    • Medium light · Neutral undertone

    $36

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

e.l.f. Cosmetics Soft Glam Satin Foundation in 32 Medium Neutral, against MERIT The Minimalist Perfecting Complexion Foundation and Concealer Stick in Camel. Every attribute compared, with its share of the score.

ComparedYour shadeCamelClosest match32 Medium NeutralScore
Shade match55% of overall94
Colour92#d69f6b#d39862Very close colourColour difference 2.0 (0 is identical)
Depth95Medium lightMediumCloseDepth difference: 3.1
Retailer descriptionMediumMediumBoth described as mediumThe retailers describe the same depth
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared100
Finish100NaturalNaturalSameSame natural finish
Coverage100MediumMediumSameSame medium coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared100
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall90
Skin type90Normal, combination, oilyCombination, dry, normal, oilyBoth marketed for normal/​combination/​oily skin
Overall match 96/100Shade match 94/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To e.l.f. Cosmetics Soft Glam Satin Foundation in 32 Medium Neutral.

Same or better

  • $30 less
  • Very close colour
  • Same neutral undertone
  • Same natural finish
  • Same medium coverage
  • Both claim long-wearing
  • Both claim not settling into lines
  • Both claim a lightweight feel

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 7%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
Basemoderate siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapUnknown-based vs silicone-based; silicone moderate vs high

Where to buy 32 Medium Neutral

Match price
$8Ulta BeautyUlta Beauty
$30 less (79%)

Your shade $38 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.