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The Minimalist Perfecting Complexion Foundation and Concealer Stick Ceramic dupes and alternatives MERIT

Very fair · Cool undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 2 applied

Coverage

Finish

Formulation

Skin type

Preferences

Fragrance-free1No drying alcohol1Vegan1Cruelty-free1Oil-free0With SPF1Mineral1

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Only showing matches with light coverage, without dimethicone.

Closest shade matchClosest overall alternative: Tower 28 Beauty SunnyDays Skin Tint 05 Fairfax

The equivalent shade and the most similar foundation overall.

Your shade
MERIT
CeramicChange shade
Depth and undertone: Very fair · Cool
Finish and coverage: Natural · Medium coverage
The match
Tower 28 Beauty
05 Fairfax
Depth and undertone: Very fair · Cool · pink
Finish and coverage: Natural · Light coverage
Overall match
80out of 100
Shade (Shade match)
93
Finish (Finish & visual result)
79
Wear (Wear & performance)
51
Skin (Skin suitability)
28
Shade match
93out of 100
Colour
89
Depth
96
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$32SephoraSephora
$6 less (16%)

Your shade $38 at Sephora

SephoraView at Sephora

Looking for a concealer in your shade?

The closest shade to MERIT The Minimalist Perfecting Complexion Foundation and Concealer Stick Ceramic (Very fair · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer

    2 Fair

    Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 2 Fair

    • Looks identical
    • Very fair · Cool undertone

    $36

    SephoraView at Sephora
  2. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    0.5C

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 0.5C

    • Close colour
    • Very fair · Cool undertone

    $38

    SephoraView at Sephora
  3. e.l.f. Cosmetics 16HR Camo Concealer

    Fair Rose

    e.l.f. Cosmetics 16HR Camo Concealer, shade Fair Rose

    • Close colour
    • Fair · Cool · pink undertone

    $8

    Ulta BeautyView at Ulta Beauty
  4. Tarte Shape Tape Full Coverage Matte Concealer

    12N fair neutral

    Tarte Shape Tape Full Coverage Matte Concealer, shade 12N fair neutral

    • Close colour
    • Very fair · Cool undertone

    $32

    SephoraView at Sephora
  5. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NW5

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NW5

    • Close colour
    • Very fair · Cool · rosy undertone

    $30

    SephoraView at Sephora
  6. Maybelline Fit Me Natural Finish Concealer

    001 Cool Ivory

    Maybelline Fit Me Natural Finish Concealer, shade 001 Cool Ivory

    • Close colour
    • Very fair · Cool undertone

    $10.99

    Ulta BeautyView at Ulta Beauty

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Tower 28 Beauty SunnyDays Skin Tint in 05 Fairfax, against MERIT The Minimalist Perfecting Complexion Foundation and Concealer Stick in Ceramic. Every attribute compared, with its share of the score.

ComparedYour shadeCeramicClosest match05 FairfaxScore
Shade match55% of overall93
Colour89#e9d6ca#f1dad0Very close colourColour difference 2.4 (0 is identical)
Depth96Very fairVery fairSameDepth difference: 2.6
Retailer descriptionVery fairFairSome differenceRetailer descriptions one depth band apart
Undertone100CoolCool · pinkClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared79
Finish100NaturalNaturalSameSame natural finish
Coverage80MediumLightCloseLight coverage rather than medium (buildable: one step of tolerance)
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared51
Longevity40Long-wearingNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stability40Not listedClaimedSome differenceThe match claims colour stability (no oxidation); your product does not list it
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall28
Skin type28Normal, combination, oilyNormal, dry, sensitiveBoth marketed for normal skin
Overall match 80/100Shade match 93/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Tower 28 Beauty SunnyDays Skin Tint in 05 Fairfax.

Same or better

  • $6 less
  • Very close colour
  • Same cool undertone
  • Same natural finish
  • Light rather than medium coverage
  • Claims a skin-like finish
  • Claims colour stability
  • Both claim a lightweight feel
  • Adds SPF 30

Different

  • No long-wear claim
  • Does not claim not settling into lines
  • Not marketed for combination/oily skin

Ingredients (information only, not scored)

4 shared ingredients; weighted similarity 5%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
Basemoderate siliconeWater-based, moderate silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedSPF 30
OverlapUnknown-based vs water-based; silicone moderate vs moderate
View full match

Where to buy 05 Fairfax

Best price
$32SephoraSephora
$6 less (16%)

Your shade $38 at Sephora

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.