Beautler.Your beauty butler

The Minimalist Perfecting Complexion Foundation and Concealer Stick Chestnut dupes and alternatives MERIT

Deep tan · Cool undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade matchClosest overall alternative: e.l.f. Cosmetics Soft Glam Satin Foundation 51 Deep Cool

The equivalent shade and the most similar foundation overall.

The match
e.l.f. Cosmetics
51 Deep Cool
Depth and undertone: Deep tan · Cool
Finish and coverage: Natural · Medium coverage
Overall match
97out of 100
Shade (Shade match)
96
Finish (Finish & visual result)
100
Wear (Wear & performance)
100
Skin (Skin suitability)
90
Shade match
96out of 100
Colour
94
Depth
99
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$8Ulta BeautyUlta Beauty
$30 less (79%)

Your shade $38 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 93
    $32SephoraSephora$6 less (16%)

    Matches: Very close colourSame cool undertoneSame natural finish

    Differences: Does not claim not settling into linesNot marketed for normal/combination/oily skinContains listed fragrance

    Score details
    Shade match
    93
    Finish & visual result
    100
    Wear & performance
    82
    Skin suitability
    0

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Does not claim not settling into lines · Not marketed for normal/combination/oily skin · Contains listed fragrance

    Retailer shade note: cool deep honey

    Medium confidence· Digital match

    View match
  2. #3 · Haus Labs

    Triclone Skin Tech Medium Coverage Foundation

    450 Medium Deep
    Shade match 91
    $52SephoraSephoraCosts $14 more

    Matches: Very close colourSame cool undertoneSame natural finish

    Differences: Does not claim not settling into linesNot marketed for combination/oily skinContains drying alcohol

    Score details
    Shade match
    91
    Finish & visual result
    89
    Wear & performance
    82
    Skin suitability
    28

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Does not claim not settling into lines · Not marketed for combination/oily skin · Contains drying alcohol

    Retailer shade note: with rosy undertones

    Medium confidence· Digital match

    View match
  3. #4 · e.l.f. Cosmetics

    Soft Glam Satin Foundation

    50 Deep Warm
    Shade match 72
    $8Ulta BeautyUlta Beauty(product price)$30 less (79%)

    Matches: Very close colourSame natural finishSame medium coverage

    Differences: Slightly deeperSlightly warmer undertone

    Score details
    Shade match
    72
    Finish & visual result
    100
    Wear & performance
    100
    Skin suitability
    90

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Slightly deeper · Slightly warmer undertone

    Retailer shade note: deep with warm undertones

    Medium confidence· Digital match

    View match
  4. #5 · Palladio Beauty

    Build + Blend Foundation Stick

    Cinnamon
    Shade match 91
    $14.99Ulta BeautyUlta Beauty$23.01 less (61%)

    Matches: Near-identical swatch colourSame medium coverageClaims a skin-like finish

    Differences: Does not claim not settling into linesContains listed fragrance

    Score details
    Shade match
    91
    Finish & visual result
    76
    Wear & performance
    82
    Skin suitability
    50

    Looks identical · Medium coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Does not claim not settling into lines · Contains listed fragrance

    Medium confidence· Digital match

    View match
  5. Shade match 91
    $46SephoraSephoraCosts $8 more

    Matches: Very close colourSame cool undertoneSame natural finish

    Differences: Does not claim not settling into linesNot marketed for combination skin

    Score details
    Shade match
    91
    Finish & visual result
    89
    Wear & performance
    58
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Does not claim not settling into lines · Not marketed for combination skin

    Retailer shade note: deep skin with cool/rich red undertones

    Medium confidence· Digital match

    View match
  6. Shade match 93
    $22Ulta BeautyUlta Beauty$16 less (42%)

    Matches: Very close colourSame cool undertoneSame natural finish

    Differences: No long-wear claimDoes not claim not settling into lines

    Score details
    Shade match
    93
    Finish & visual result
    89
    Wear & performance
    54
    Skin suitability
    50

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: No long-wear claim · Does not claim not settling into lines

    Retailer shade note: deep cool skin with a red hue

    Medium confidence· Digital match

    View match
  7. #8 · Dior

    Forever Hydra Nude Foundation

    6N Neutral
    Shade match 84
    $60Ulta BeautyUlta Beauty(product price)Costs $22 more

    Matches: Very close colourSame natural finishSame medium coverage

    Differences: Neutral rather than cool undertoneDoes not claim not settling into linesDoes not claim a lightweight feel

    Score details
    Shade match
    84
    Finish & visual result
    100
    Wear & performance
    54
    Skin suitability
    84

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Neutral rather than cool undertone · Does not claim not settling into lines · Does not claim a lightweight feel · Contains listed fragrance

    Retailer shade note: dark skin with neutral beige undertones

    Medium confidence· Digital match

    View match
  8. Shade match 85
    $52SephoraSephoraCosts $14 more

    Matches: Very close colourSame natural finishSame medium coverage

    Differences: Neutral rather than cool undertoneDoes not claim not settling into linesNot marketed for combination/oily skin

    Score details
    Shade match
    85
    Finish & visual result
    89
    Wear & performance
    82
    Skin suitability
    28

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Neutral rather than cool undertone · Does not claim not settling into lines · Not marketed for combination/oily skin · Contains drying alcohol

    Retailer shade note: with neutral undertones

    Medium confidence· Digital match

    View match
  9. Shade match 83
    $50SephoraSephoraCosts $12 more

    Matches: Very close colourSame natural finishSame medium coverage

    Differences: Neutral rather than cool undertoneDoes not claim not settling into linesNot marketed for oily skin

    Score details
    Shade match
    83
    Finish & visual result
    89
    Wear & performance
    68
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Neutral rather than cool undertone · Does not claim not settling into lines · Not marketed for oily skin

    Retailer shade note: Very deep with neutral undertones

    Medium confidence· Digital match

    View match
  10. #11 · Maybelline

    Fit Me Matte + Poreless Foundation

    Mocha 360
    Shade match 87
    $11.99Ulta BeautyUlta Beauty(product price)$26.01 less (68%)

    Matches: Very close colourSame medium coverageBoth claim a lightweight feel

    Differences: Neutral rather than cool undertoneMatte rather than natural finishDoes not claim not settling into lines

    Score details
    Shade match
    87
    Finish & visual result
    76
    Wear & performance
    68
    Skin suitability
    67

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Neutral rather than cool undertone · Matte rather than natural finish · Does not claim not settling into lines · Not marketed for combination skin · Contains drying alcohol

    Medium confidence· Digital match

    View match
  11. #12 · Ulta Beauty Collection

    Moisturizing Complexion Stick

    Dark Neutral
    Shade match 87
    $16Ulta BeautyUlta Beauty(product price)$22 less (58%)

    Matches: Very close colourSame natural finishSame medium coverage

    Differences: Neutral rather than cool undertoneNo long-wear claimDoes not claim not settling into lines

    Score details
    Shade match
    87
    Finish & visual result
    89
    Wear & performance
    40
    Skin suitability
    84

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Neutral rather than cool undertone · No long-wear claim · Does not claim not settling into lines · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  12. #13 · Estée Lauder

    Futurist Hydra Rescue Moisturizing Foundation SPF 45

    6C1 Rich Cocoa
    Shade match 93
    $55SephoraSephoraCosts $17 more

    Matches: Very close colourSame cool undertoneSame medium coverage

    Differences: Radiant rather than natural finishNo long-wear claimDoes not claim not settling into lines

    Score details
    Shade match
    93
    Finish & visual result
    76
    Wear & performance
    40
    Skin suitability
    60

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Radiant rather than natural finish · No long-wear claim · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for combination skin · Contains listed fragrance

    Retailer shade note: very deep with cool, subtle red undertones

    Medium confidence· Digital match

    View match
  13. Shade match 87
    $64SephoraSephoraCosts $26 more

    Matches: Very close colourSame medium coverageClaims transfer resistance

    Differences: Neutral rather than cool undertoneMatte rather than natural finishDoes not claim not settling into lines

    Score details
    Shade match
    87
    Finish & visual result
    76
    Wear & performance
    61
    Skin suitability
    67

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Neutral rather than cool undertone · Matte rather than natural finish · Does not claim not settling into lines · Not marketed for normal skin · Contains listed fragrance

    Retailer shade note: deep

    Medium confidence· Digital match

    View match
  14. Shade match 76
    $41Ulta BeautyUlta Beauty(product price)Costs $3 more

    Matches: Very close colourSame natural finishSame medium coverage

    Differences: Slightly warmer undertone

    Score details
    Shade match
    76
    Finish & visual result
    79
    Wear & performance
    86
    Skin suitability
    84

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Slightly warmer undertone

    Retailer shade note: dark warm

    Medium confidence· Digital match

    View match

Showing 12 of 14 matches

Looking for a concealer in your shade?

The closest shade to MERIT The Minimalist Perfecting Complexion Foundation and Concealer Stick Chestnut (Deep tan · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    6.5N

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 6.5N

    • Close colour
    • Deep · Cool undertone

    $38

  2. Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer

    14 Deep

    Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 14 Deep

    • Close colour
    • Deep tan · Cool undertone

    $36

  3. Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Honeycomb 7.7 Red

    Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Honeycomb 7.7 Red

    • Close colour
    • Deep tan · Cool undertone

    $31

  4. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Velvet 10.5

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Velvet 10.5

    • Close colour
    • Deep tan · Cool · rosy undertone

    $39

  5. Dior Forever Skin Correct Full-Coverage Concealer

    7 Neutral

    Dior Forever Skin Correct Full-Coverage Concealer, shade 7 Neutral

    • Very close colour
    • Deep · Neutral undertone

    $42

  6. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Maple

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Maple

    • Close colour
    • Deep tan · Neutral undertone

    $36

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

e.l.f. Cosmetics Soft Glam Satin Foundation in 51 Deep Cool, against MERIT The Minimalist Perfecting Complexion Foundation and Concealer Stick in Chestnut. Every attribute compared, with its share of the score.

ComparedYour shadeChestnutClosest match51 Deep CoolScore
Shade match55% of overall96
Colour94#a05e3d#a55d37Very close colourColour difference 1.7 (0 is identical)
Depth99Deep tanDeep tanSameDepth difference: 0.5
Retailer descriptionDeepDeepBoth described as deepThe retailers describe the same depth
Undertone100CoolCoolSamefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared100
Finish100NaturalNaturalSameSame natural finish
Coverage100MediumMediumSameSame medium coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared100
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall90
Skin type90Normal, combination, oilyCombination, dry, normal, oilyBoth marketed for normal/​combination/​oily skin
Overall match 97/100Shade match 96/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To e.l.f. Cosmetics Soft Glam Satin Foundation in 51 Deep Cool.

Same or better

  • $30 less
  • Very close colour
  • Same cool undertone
  • Same natural finish
  • Same medium coverage
  • Both claim long-wearing
  • Both claim not settling into lines
  • Both claim a lightweight feel

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 7%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
Basemoderate siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapUnknown-based vs silicone-based; silicone moderate vs high

Where to buy 51 Deep Cool

Match price
$8Ulta BeautyUlta Beauty
$30 less (79%)

Your shade $38 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.