Light medium · Cool undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
Finish
Formulation
Preferences
3 of 30 matches
Only showing matches with medium coverage, vegan, without talc.
The equivalent shade: scored on colour, depth and undertone only.
Ulta BeautyYour shade $38 at Sephora · product price; shade not separately priced · lowest price $9.97 at Walmart
L'Oréal Paris True Match Super-Blendable Foundation
Every store that sells this shade · prices as last checked
Walmart$9.97View at Walmart
Target$9.99View at TargetUlta Beautyfrom $13.99 · product priceView at Ulta Beauty
CVS$14.79View at CVSWalmart$19.64View at Walmart
AmazonSee price at AmazonView at AmazonThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
Ulta BeautyYour shade $38 at Sephora · product price; shade not separately priced
PÜR 4-in-1 Pressed Mineral Makeup SPF 15
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $34 · product priceView at Ulta BeautyRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
SephoraCosts $22 moreMatches: Very close colourSame cool undertoneSame natural finish
Differences: Does not claim not settling into lines
Very close colour · Natural · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Does not claim not settling into lines
Retailer shade note: fair with cool undertones
Medium confidence· Digital match
Hourglass Ambient Soft Glow Foundation
Every store that sells this shade · prices as last checked
Sephora$60View at SephoraUlta Beautyfrom $60 · product priceView at Ulta BeautyThe closest shade to MERIT The Minimalist Perfecting Complexion Foundation and Concealer Stick Dune (Light medium · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
2CR Cool Rosy
$42
Silk 2.5
$39
4.75
$42
NW10
$30
Tone 3.6
$17
25.5 Medium Bronze
$30
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
L'Oréal Paris True Match Super-Blendable Foundation in C3 Cool Light Medium, against MERIT The Minimalist Perfecting Complexion Foundation and Concealer Stick in Dune. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To L'Oréal Paris True Match Super-Blendable Foundation in C3 Cool Light Medium.
4 shared ingredients; weighted similarity 4%. Ingredients only affect results through the filters.
PÜR 4-in-1 Pressed Mineral Makeup SPF 15 in Blush Medium MP3, against MERIT The Minimalist Perfecting Complexion Foundation and Concealer Stick in Dune. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To PÜR 4-in-1 Pressed Mineral Makeup SPF 15 in Blush Medium MP3.
3 shared ingredients; weighted similarity 6%. Ingredients only affect results through the filters.
L'Oréal Paris True Match Super-Blendable Foundation C3 Cool Light Medium
Ulta BeautyYour shade $38 at Sephora · product price; shade not separately priced · lowest price $9.97 at Walmart
PÜR 4-in-1 Pressed Mineral Makeup SPF 15 Blush Medium MP3
Ulta BeautyYour shade $38 at Sephora · product price; shade not separately priced
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
